Michelle Yang

General Manager, Marketing & CRM

BMW Eurokars Auto

Michelle Yang is a visionary marketing leader with over 24 years of experience spanning lifestyle, fashion, retail, corporate, and automotive industries. Renowned for her ability to build powerful brand foundations, she brings deep expertise in brand strategy, integrated marketing, and data-driven CRM to drive measurable commercial impact.

Throughout her career, Michelle has led cross-functional teams to deliver transformative outcomes, consistently surpassing business and profitability targets. She is particularly recognised for her role in strategically repositioning and elevating the BMW Eurokars Auto brand, redefining luxury automotive experiences through compelling storytelling, immersive events, and customer-centric engagement.

With a strong command of the full sales funnel—from acquisition to loyalty—Michelle combines creativity with analytics to maximise customer lifetime value. Her sharp strategic judgment, industry breadth, and passion for excellence make her a respected voice in evaluating agency innovation, effectiveness, and long-term brand impact.