Lena Soh

Director, Digital Marketing & Sales

Babilou Family Singapore

A highly accomplished and forward-thinking marketing professional with 20 years of success in integrated marketing, customer services, sales & business strategic partnership. Lena is the Director of Digital Marketing & Sales at Babilou Family Singapore, leading a team of 10 to drive business growth. She is results-focused and has successfully spearheaded marketing campaigns emphasising championing the brand and expanding the customer base. As a passionate marketer, she believes in keeping abreast of the ever-changing marketing landscape to innovate and strategise constantly.