Leanne Sim

Head of Marketing & Communications Asia

EFG International

Leanne is the Head of Marketing & Communications Asia at Swiss global private banking group, EFG, with more than 15 years of experience in marketing and corporate communications functions in private banking and luxury hospitality sectors in Asia.

Prior to EFG, she was Head of Communications, Asia at Indosuez Wealth Management (the global wealth management arm of Crédit Agricole Group) and Communications Lead for Southeast Asia for Julius Baer.

In 2022, her first book she co-wrote, ‘Sim Kee Boon: Businessman Bureaucrat’, a biography written about her grandfather, debuted number one on the Singapore Sunday Times’ non-fiction bestsellers list stayed on the top 10 list for more than five weeks. The book was also a finalist for Popular Bookshop’s 2023 Top Bestsellers and was long-listed for the Alan Chan Spirit of Singapore book prize 2023.

Leanne holds dual Bachelor’s degrees from the University of Sydney — in Law and in English. She is also a non-practising Solicitor of the Supreme Court of New South Wales, Australia.