Jowyn Goh

Marketing Director, APAC

Smith+Nephew

Jowyn has dedicated her career-to-date to healthcare. She has 15 years of combined international experience in commercial P&L management, medtech B2B marketing, and pharma project management. With a passion for growth and leadership development, she is also an ICF-certified career leadership coach.

Smith+Nephew is a medtech company specialized in orthopedics and wound care. Jowyn is driving marketing transformation for Asia-Pacific, including key countries China, Japan, Australia. She advocates “Think Digital, Act Phygital”, having introduced an integrated marketing framework, established multichannel digital marketing, underpinned by a strong CRM infrastructure.