Joanne Lim

Head of Marketing, Southeast Asia

Virgin Active

Joanne Lim is Head of Marketing Southeast Asia at Virgin Active where she is vital in aligning the brand’s positioning, as well as creating transformational changes for its members. Originally on Virgin Active’s Southeast Asia launch team in 2013, she was integral to the brand’s expansion into the region and opening nine clubs in less than five years. She left and re-joined the organisation in 2021.

Prior to re-joining Virgin Active, Joanne was Group Marketing Lead at Mercatus Co-operative, one of NTUC’s social enterprises. As Group Marketing Lead, she deployed Group Marketing strategies across its portfolio, strategised and launched Mercatus’s first-ever group-wide loyalty program and mobile application, and, led new digital strategies for the group.

With more than 15 years’ experience in integrated consumer marketing strategies across multiple industries, Joanne is no stranger to constantly creating new and unique experiences for brands and businesses.