HeeJeong Kim

Senior Marketing Director, APAC

Samsonite Asia

HeeJeong Kim is the Senior Director, Marketing & Brand Strategy at Samsonite Asia, responsible for multiple brands including Samsonite, Samsonite Red, Lipault and Hartmann, overseeing the brands’ commercial success as well as branding in overall APAC countries. She has more than 20 years of experience in consumer marketing across a wide variety of sectors such as luxury & premium consumers, FMCG, consumer electronics.
 
Originally from Korea, HeeJeong has extensive career history in brand and marketing. Prior to joining Samsonite, HeeJeong worked for LG electronics, Budweiser (InBev), Omega (Swatch Group) responsible for brand management, corporate strategy, and integrated marketing communications across Korea, Japan and global market . She holds MBA degree in marketing from Korea University and has led various award-winning campaigns.