Ferne Yap

Regional Director of Marketing

Amara Hotels & Resorts

Ferne is the Regional Director of Marketing at Amara, where she leads 360° marketing communications for the group’s Hospitality, Commercial and Residential businesses. Over her 20-year career, she has shaped some of Singapore’s most recognisable brands, including the launch of Gardens by the Bay and multiple award-winning campaigns at Marina Bay Sands. She also played a key role in global brand refreshes, new brand launches and international hotel openings across Pan Pacific Hotels Group and Oakwood Worldwide. Driven by a passion for travel and authentic connections, Ferne brings a thoughtful, creative approach to brand storytelling, always striving to create campaigns that resonate deeply and elevate the brands she represents.