Devendra Shivhare

Director (Head) of Marketing Technology, Asia-Pacific

The Coca-Cola Company

Devendra is an accomplished digital marketing technology leader with a strong passion for thought leadership and a vast wealth of experience in providing strategic advice to businesses across diverse industries to keep them ahead of the constantly evolving digital marketing landscape. With close to two decades of experience,
Devendra’s expertise spans across various domains, including digital marketing, advertising, media, CX, B2C, DTC eCommerce, and more.

Devendra firmly believes that technology can bridge the gap between marketers and customers and serves as a key enabler for marketers to create intuitive, engaging, personalized, and impactful customer experiences.

Currently, Devendra is the head of MarTech for the Asia-Pacific region at The Coca-Cola Company. In his role, he focuses on leveraging the MarTech stack to promote consumer audience growth, enhance personalization, triangulate identity, increase brand awareness, and improve the effectiveness of advertising campaigns through marketing technologies, platforms, and tools.