2025 Judge's profile

Allison Chew
Head of PR, Brand & Marketing
AIA Singapore
Allison Chew is the Head of PR, Brand & Marketing of AIA Singapore. An award-winning brand and communications marketeer with 20 years of experience in the media and advertising industry, she was formally part of the start-up team with HOOQ Digital, a joint venture between Singtel, Sony Picture and Warner Bros. as Head of Brand and Communications and executive producer and prior to that, Head of Integrated Communications at Singtel TV. Allison spent over 10 years in the advertising industry and served as the account management lead with global and regional clients including Singapore Airlines, Canon Asia and UOB with their agencies Batey, Dentsu and McCann Erickson.
View Other Judges’ Profile

Allison Chew
Head of PR, Brand & Marketing
AIA Singapore

Shaan Ng
Head of Marketing, Singapore & Export Markets
AkzoNobel

Foong Yee Loh
Head of Marketing, Emerging Markets
Costa Coffee (Part of The Coca-Cola Company)

Monica Loh
Director of Marketing Communications
Dao by Dorsett AMTD Singapore

Chanderni Polo Yeap
Senior Vice President, Consumer Banking Group
DBS Bank

Carine Chin
Head of Corporate Marketing
Etiqa Insurance Singapore

Sudarshan Singh
General Manager
Groupe SEB

Serene Lim
AVP Marketing
IHH Healthcare Singapore

Joanne Chan
Director of Marketing & Communications
IHG Hotels & Resorts

Belinda Tan
Head of Marketing and Events
Prudential Singapore

Kelvin Tan
Head, Group Brand, People & Community
Sembcorp

Shane Wan
CMO Mobility Asia
Shell

Erica Kerner
MD, Global Head of Brand Partnerships & Sponsorships
Standard Chartered

Gladys Chua
Product Strategy and Ops Brand Lead
Tiktok