Agency of the Year Singapore 2022

#AOTYAwards

Gala Dinner: 24 May 2024
Venue: Shangri-La Singapore
Address: 22 Orange Grove Rd, Singapore 258350
Dress Code: Casino Royale
*Taking in the sophistication and allure of a high-stakes casino night. Ladies can opt for sleek and elegant cocktail dresses with sparkling jewellery, while gentlemen can dress to impress in tailored tuxedos or sharp suits, complete with bow ties and cufflinks.

SINGAPORE’S LANDMARK AWARDS PROGRAMME RETURNS

CELEBRATING 20 YEARS OF AGENCY EXCELLENCE

The Agency of the Year Awards is reaching a significant milestone as we celebrate 20 years of excellence in recognising and rewarding the finest agencies across the marketing-communications spectrum. Since our very first report on the top 50 agencies in Singapore and the inception of our Awards Gala 16 years ago, we’ve been at the forefront of measuring and rewarding the industry’s top performers.

As we step into our 20th year, we’re thrilled to continue our tradition of recognising agencies for their outstanding achievements in four crucial areas: Performance, Product, People, and Perspective. What sets us apart is that our awards are exclusively determined by senior client-side marketers, providing a unique perspective on the value of agency work and the strength of the agency-client partnership.

Agency of the Year is more than just a commendation of great work; it’s a celebration of exceptional business performance, an impressive portfolio of clients and campaigns, a thriving people-centric culture, and meaningful contributions to the industry.

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This year, agencies will compete across 34 prestigious categories, all vying for the esteemed title of Overall Agency of the Year. Additionally, the highest-scoring homegrown independent agency will be crowned Overall Local Hero of the Year.

While there are no new categories this year, our commitment to recognising excellence remains unwavering. We invite all agencies in Singapore to put their best foot forward and showcase their outstanding achievements. The Agency of the Year Awards is your platform to shine.

Why Enter?

MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry, and on delivering the best possible opportunities for those who take part.

Since the Agency of the Year progamme began – first as an industry survey in 2005 followed by a judging methodology in 2010, the goal has always been to provide a clear channel for end users (senior, client-side marketers in Singapore) to assess and evaluate the agency landscape. The results of Agency of the Year have routinely been used by clients in the agency selection process.

By entering the Agency of the Year Awards 2024 you will be part of the industry’s definitive awards programme to measure, reward and recognise the industry’s top-performing agencies in Singapore, as decided by clients.

Judged by an independent panel of leading, client-side marketers, you can:

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Showcase your best work, achievements and innovations to prospective clients

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Increase credibility and gain industry-wide recognition as an award-winning agency

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Receive extensive coverage across MARKETING-INTERACTIVE's platforms, before and after the event

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Boost your profile to help attract new business and new talent

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Remind current clients that you are still top of your game

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Celebrate your success across your company and project teams

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Boost team morale and reward outstanding work

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)

Performance

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Outline the commercial performance of your company over the awards period.

Product

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Detail how you have developed your product and service offering over the awards period.

People

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Describe how you have succeeded in managing your teams, including development, retention and key talent hires.

Perspectives

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Explain how you’ve communicated your company’s perspectives and points of view including industry contribution and thought-leadership.

Judges

Watch out for this space as we will reveal our independent judging panel for 2024 soon!

If you’re interested in joining the judging panel of industry experts and senior marketers, please contact Shan Ee on shanee@marketing-interactive.com

Sarah Lim

Sarah Lim

Marketing Director Asia Pacific

ADM Asia Pacific
Nina Koesman

Nina Koesman

APAC Head of Marketing

Brompton
Krishna Kota

Krishna Kota

Regional Marketing Head (Retail & Affluent)

DBS Bank
Ronnie Brown

Ronnie Brown

Chief Marketing & Distribution Officer

DirectAsia Singapore
Jamie Chua

Jamie Chua

Head of Marketing

EN Group of Restaurants
Sharon Tan

Sharon Tan

Head of Marketing

Eu Yan Sang Singapore
Hannah Teo

Hannah Teo

Head of Marketing

Harry's
Belin Poh

Belin Poh

Head of Marketing

HSBC Life
Jonathan Ye

Jonathan Ye

Senior Vice-President, Group Head of Brand, Marketing and Communications

Kallang Alive Sports Management

Luke Nathans

Luke Nathans

Chief Marketing Officer

Kingfisher
Kimberly Luo

Kimberly Luo

Head of B2B Marketing, Southeast Asia

Logitech

 Mack Eng

Mack Eng

CEO

MSIG Insurance (Singapore)
Lynda Lew

Lynda Lew

Assistant Director of Marketing Communications

Park Hotel Group
Ellen Tsang

Ellen Tsang

Head of Marketing, Asia ex-Japan

Pictet Asset Management
Victoria	Ras Al-Taie

Victoria Ras Al-Taie

Deputy Head of PR & Communications

QNET
Vivien Tan

Vivien Tan

Associate Director, Customer Marketing, APAC

S&P Global Commodity Insights
Jyane Quek

Jyane Quek

Global Head, Marketing Strategy for Consumers, Private & Business Banking

Standard Chartered Bank
Jacquline Ong

Jacquline Ong

Head of Marketing

Timezone Singapore

Mira Bharin

Mira Bharin

Chief Marketing Officer

Trust Bank
Sherawaye Hagger

Sherawaye Hagger

Head of Communications and PR, Personal Care

Unilever
Sylvia Ong

Sylvia Ong

Director, Head of Marketing

VIPSHOP SEA
Joanne Lim

Joanne Lim

Head of Marketing, Southeast Asia

Virgin Active
Cara Wong

Cara Wong

Head of Marketing

Wilhelmsen Ships Service

Why Sponsor?

Agency of the Year Awards is the annual awards for agencies looking to leverage MARKETING-INTERACTIVE’s brand reputation in organising awards and to reach a wider network of potential clients for future business opportunities and also to position themselves as employers of choice.

Sponsoring Agency of the Year Awards offers an exclusive opportunity to co-brand with MARKETING-INTERACTIVE and to showcase your company to senior marketers and agencies to build the awareness of your brand and business solutions to decision makers

Your Sponsorship Benefits

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Put your brand in the spotlight

Through our integrated marketing campaign, you can gain extensive exposure and associate yourself with an event that your audience views positively.

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Quality face-to-face networking

Meet and network with over 600 top agency decision makers and senior client-side marketers all at one event space.

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Transform leads into customers

More exposure means more interest. More interest means more leads!

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Position yourself as an industry leader

Showcase your innovative technologies and expert services directly to decision-makers, across the industry.

Become Our Strategic Partner Today

Let us show you how you can cut through media clutter and stand out among your target audiences as the brand and business solution for both marketers and agency owners. We have the right platform for you.

Email us: partnerships@marketing-interactive.com

Silver sponsor

2023 Finalists

VIDEO HIGHLIGHTS