2025 Judge's Profile

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Rafay Korai

Head of Growth

Mindvalley
Rafay Korai is a seasoned growth leader, entrepreneur, advisor, investor, speaker, and wellness content creator with over a decade of experience scaling global B2C membership businesses. As Head of Growth at Mindvalley, he leads strategy for subscription and digital products generating over $100 million in annual revenue. Rafay played a pivotal role in launching and scaling Mindvalley Membership from $0 to $80 million, driving cross-functional initiatives across marketing, product, and retention. Outside of Mindvalley, he builds wellness and health food brands, advises early-stage startups, and invests in purpose-driven ventures. He also creates content on social media focused on performance, longevity, and mindful living. His work blends strategic thinking with storytelling and experimentation—grounded in a deep understanding of consumer behaviour. Rafay is a sought-after speaker known for translating complex ideas into practical insights that spark growth, both in business and in life.

View Other 2025 Judges' Profile

Tuan Ee	Cheok

Tuan Ee Cheok

Head of Marketing

Aeon Bank
Gadiy Lim

Gadiy Lim

VP Strategic Alliance’s & Partnership

Alliance Bank Malaysia
 Anoushka Bhar

Anoushka Bhar

Head of PR & Communications

Boost
Yen Ong

Yen Ong

Head of Marketing

BSH Home Appliances Malaysia (Bosch Home Appliances)
Jayme Lee

Jayme Lee

Head of Brands & Growth

Care Concierge

Remus Hoo

Remus Hoo

Head of Media & Budget Management

CelcomDigi

Meera Selvaratnam

Meera Selvaratnam

Head of Communications

Dutch Lady Milk Industries (DLMI)

Andrew	Hong

Andrew Hong

Head of Marketing

Inside Scoop
Michael	Tan

Michael Tan

Coffee Wholesale & Marketing Director

JWC Coffee Roastery
Irene Lim

Irene Lim

Global Brand Strategy Director

KIAN Group of Companies
Suriati Mokhtar

Suriati Mokhtar

Head, Group Communications & Branding

Malakoff

Tina Tong

Tina Tong

General Manager, Group Branding

Malaysia Aviation Group 

Rafay Korai

Rafay Korai

Head of Growth

Mindvalley

Rachel Goh

Rachel Goh

Zone Head of Employer Branding & Talent Marketing

Nestlé

Michelle Johnson

Michelle Johnson

General Manager, Marketing & Product Development

Niro Ceramic Group
Samsu Suryati Osman

Samsu Suryati Osman

Head, Customer Experience

PLUS Malaysia

Tiffany Tan

Tiffany Tan

General Manager – Marketing

Pokka

Joel Ong

Joel Ong

Head of Digital Marketing

Sunway Medical Centre

Nathrah Johar Salim

Nathrah Johar Salim

Head of Communications

Teleport

Mun Yee Lau

Mun Yee Lau

Head of Branded Content and Social

TIME dotcom
Freddie Wong

Freddie Wong

Marketing Director

Tyson Foods
Shermaine Chen

Shermaine Chen

Head of Marketing, Homecare & Foods

Unilever
Jag Singh

Jag Singh

Director, Student Recruitment & Marketing

University of Nottingham Malaysia
Faith Tang

Faith Tang

APAC Regional Marketing

Watson-Marlow Fluid Technology Solutions, part of Spirax Group