2024 Judge's Profile

Izra Izzuddin

Chief Marketing Officer

HELP Tertiary of HELP Education Group

Izra Izzuddin is currently Chief Marketing Officer of HELP Tertiary, HELP Education Group. With 20 years of experience, Izra plays a significant role in refreshing the brand, marketing, digital and communication strategies and direction for HELP Tertiary. Her experience in various mass and consumer-driven industries such as FMCG (Nestle Malaysia), media, events & broadcasting (Media Prima), aviation (AirAsia and Firefly/Malaysia Airlines Group) and Fintech, Mobility and ESG (Touch ‘n Go eWallet & Touch ‘n Go Group) has re-built her passion for turning and sustaining brands around strategically, to consistently match, yet challenging the current market and target segments’ needs. She believes in being current, disrupting, exciting, innovative yet relevant besides being dynamically different. Izra has won key industry awards for her personal and professional achievements, spoken at various conferences as well as being a judge at multiple marketing, digital and PR Awards. Graduated from Universiti Sains Malaysia in 2004, Izra obtained a Master Degree in Business Administration (MBA), Bachelor’s Degree (Hons) in Management with Marketing Major, Minor in Psychology Comms and Diploma in Business Studies. A coffee lover and a challenger.