Samson Choi

Brand General Manager

The Estée Lauder Companies

As Brand General Manager of M.A.C and Too Faced for Hong Kong and Macau, Samson Choi is responsible for the growth and expansion of the two beauty brands across multiple channels, with direct accountability on the operational and financial results of the two brands for the two markets.

Before joining the Estee Lauder Companies, Samson was an advertising and digital marketing professional, who helped some of the largest global brands to deliver compelling consumer experience and growth across different markets. Samson is also a runner, a boxer, and a terrible but enthusiastic footballer in his spare time.