2024 JUDGE'S PROFILE

PY Liu
Regional General Manager
K-Swiss Global Brands
Po-yin Liu, is the Regional General Manager of Xtep Group. He oversees all the brands, including K-Swiss, Palladium, Saucony and Merrell in Hong Kong and Macau.
He was the former General Manager of FILA Hong Kong, Macau and Singapore. He was responsible for making FILA one of the hottest consumer brands in the region. At the same time, he was also the former General Manager of DESCENTE and Kolon Sport in Hong Kong and Macau.
Prior to FILA, Po-yin worked in the watches industry as Regional Executive Manager of Thong Sai Group, the sole distributor of SEIKO in Hong Kong, Macau, Singapore and Malaysia. He was also in key positions with Converse and Skechers in Hong Kong and Macau.
Po-yin received a Bachelor’s degree in Economics from Hong Kong Baptist University. Now, he is also the EMBA Mentor of City University of Hong Kong, and the mentor of Hong Kong Athletes Career and Education Department under Sports Federation & Olympic Committee of Hong Kong, China.
View other 2024 judges’ profile

Eva Wong
Head of Merchant Marketing
American Express

Pecky Sze
Marketing Director
Amoy Food

Yvonne Leung
Director of Customer Transformation & Growth
Bupa Hong Kong

Matthew Li
Head of Brand & Marketing
Decathlon Hong Kong

Kim Plaggenburg
Marketing Director
Feather & Bone

Terry Tong
Associate Director, Global Digital Marketing
GP Batteries

Amanda Chang
Head of Marketing
Guardforce Group

Andrew Yeung
Assistant General Manager (Promotions & Marketing)
Harbour City Estates

Emily Wong
Cluster Director of Marketing Communications
Hyatt Regency

Jenifer Mccombie
Chief Marketing & Communications Officer & Client Services Strategy
JEB International

PY Liu
Regional General Manager
K-Swiss Global Brands

Maggie Fei
Head of Marketing
Lan Kwai Fong Group

Mabel Leung
Head of Marketing, Quick Service Restaurants and Catering Services
Maxim’s Caterers

Ellen Tsang
Head of Marketing, Asia ex-Japan
Pictet Asset Management

Sally Wong
Marketing Director
Royal Medic (Holdings)

Anson Shum
Vice President Marketing
SAUVEREIGN

Vivian Lee
Group General Manager, Corporate Marketing, Communications & Sustainability
Sino Group

Elvis Yan
Chief Marketing Officer
UA Finance

Lutricia Kwok
Head of Marketing
Visa Hong Kong & Macau

Alice Au
Group Director Digital Marketing
Wharf Hotels