2024 JUDGE'S PROFILE

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PY Liu

Regional General Manager

K-Swiss Global Brands

Po-yin Liu, is the Regional General Manager of Xtep Group. He oversees all the brands, including K-Swiss, Palladium, Saucony and Merrell in Hong Kong and Macau.

He was the former General Manager of FILA Hong Kong, Macau and Singapore. He was responsible for making FILA one of the hottest consumer brands in the region. At the same time, he was also the former General Manager of DESCENTE and Kolon Sport in Hong Kong and Macau.

Prior to FILA, Po-yin worked in the watches industry as Regional Executive Manager of Thong Sai Group, the sole distributor of SEIKO in Hong Kong, Macau, Singapore and Malaysia. He was also in key positions with Converse and Skechers in Hong Kong and Macau.

Po-yin received a Bachelor’s degree in Economics from Hong Kong Baptist University. Now, he is also the EMBA Mentor of City University of Hong Kong, and the mentor of Hong Kong Athletes Career and Education Department under Sports Federation & Olympic Committee of Hong Kong, China.

View other 2024 judges’ profile
Eva Wong

Eva Wong

Head of Merchant Marketing

American Express

Pecky Sze

Pecky Sze

Marketing Director

Amoy Food

Yvonne Leung

Yvonne Leung

Director of Customer Transformation & Growth

Bupa Hong Kong

Matthew Li

Matthew Li

Head of Brand & Marketing

Decathlon Hong Kong

Kim Plaggenburg

Kim Plaggenburg

Marketing Director

Feather & Bone

Terry Tong

Terry Tong

Associate Director, Global Digital Marketing

GP Batteries

Amanda Chang

Amanda Chang

Head of Marketing

Guardforce Group

Andrew Yeung

Andrew Yeung

Assistant General Manager (Promotions & Marketing)

Harbour City Estates

Emily Wong

Emily Wong

Cluster Director of Marketing Communications

Hyatt Regency

Jenifer Mccombie

Jenifer Mccombie

Chief Marketing & Communications Officer & Client Services Strategy

JEB International

PY Liu

PY Liu

Regional General Manager

K-Swiss Global Brands

Maggie Fei

Maggie Fei

Head of Marketing

Lan Kwai Fong Group

Mabel Leung

Mabel Leung

Head of Marketing, Quick Service Restaurants and Catering Services

Maxim’s Caterers

Ellen Tsang

Ellen Tsang

Head of Marketing, Asia ex-Japan

Pictet Asset Management

Sally Wong

Sally Wong

Marketing Director

Royal Medic (Holdings)

Anson Shum

Anson Shum

Vice President Marketing

SAUVEREIGN

Vivian Lee

Vivian Lee

Group General Manager, Corporate Marketing, Communications & Sustainability

Sino Group

Elvis Yan

Elvis Yan

Chief Marketing Officer

UA Finance

Lutricia Kwok

Lutricia Kwok

Head of Marketing

Visa Hong Kong & Macau

Alice Au

Alice Au

Group Director Digital Marketing

Wharf Hotels