2026 JUDGE'S PROFILE

Lisa Tam

Director, Global Communications

Johnson Electric

Lisa Tam is a seasoned communications leader with long‑standing experience shaping how global organisations are positioned with stakeholders across markets. Her career spans in‑house leadership and international agency environments, giving her a broad, balanced perspective on brand stewardship, governance, and the integration of communications with business strategy. This vantage point enables her to assess marketing work not only for creativity, but for clarity, coherence, and long‑term brand value.

In her current role as Director of Global Communications at Johnson Electric, Lisa is responsible for the strategic presentation of the company globally. She oversees brand governance and integrated communications across regions, ensuring consistency and credibility as the business continues to innovate and transform — including its expansion into the robotics space. Operating at the intersection of innovation, corporate positioning, and stakeholder engagement, Lisa brings a disciplined and future‑focused lens to evaluating marketing effectiveness and impact.