Jaslin Goh

Chief Marketing Officer

Payme by HSBC

Jaslin Goh had deep and broad digital and customer experience across various sectors such as banking/finance, hospitality and retail by holding senior management positions in both client, management and consulting positions across North Asia, Asia Pacific and Greater China. She is currently the Chief Marketing Officer of PayMe by HSBC based in Hong Kong. In this fintech startup within HSBC, she leads the Marketing, User Design and Customer Experience functions. She spearheaded the commercialisation of the payment applications, design engaging in-apps user journeys, foster strong partnership collaborations and raise the profile of the brand to lead the growth of customer base and usage programs.  She is also an active speaker and Jury at various marketing, digital and customer experience forums in Asia Pacific, Greater China region. She is also honoured to be one of the awardees for Women to Watch (Campaign Asia) in 2022, Marketing Leadership award by HKMA 2022.