2026 JUDGE'S PROFILE
Betty Ho
Head of Marketing, Asia
ghd
As Head of Marketing, Asia at GHD (Good Hair Day), Betty Ho leads the brand’s strategic marketing, category management, communications, digital, retail, and market expansion initiatives across Hong Kong, Taiwan, Macau, Southeast Asia, and India. She drives brand desirability and commercial performance through integrated omnichannel strategies, high-impact campaigns, and strong local market execution—strengthening GHD’s presence across diverse consumer and professional touchpoints.
Betty brings over 20 years of experience in brand building, market entry, and cross-regional leadership across Asia Pacific. Her career spans senior roles at GHD, TOMS, Origins HK, and Furla, where she has led award-winning campaigns, celebrity partnerships, and large-scale retail and DTC growth initiatives, consistently delivering measurable business results.
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