Yingchun (YC) Li

Head of Marketing & Growth

foodpanda SG
Yingchun (YC) is an omnichannel, data-driven marketing and eCommerce leader. As head of marketing & growth at foodpanda SG, she leads brand strategy, customer acquisition, and lifecycle retention across core business verticals. YC excels at solving growth bottlenecks—improving digital touchpoints, designing targeted campaign frameworks, and securing strategic brand co-funding to maximise returns. She thrives on bringing complex analytics into actionable plans and leading high-performing teams. Outside of work, she loves connecting with people and is an aerobics enthusiast and an avid learner of aerial arts.

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