Joanne Soh

Director, Head of Consumer Marketing & E-Commerce

The Shilla Duty Free Singapore

Joanne Soh is the director and head of consumer marketing & e-commerce at The Shilla Duty Free Singapore, where she leads consumer marketing, CRM, e-commerce and omnichannel growth strategies.

With over 15 years of experience across travel retail, beauty and consumer marketing, Joanne has held leadership roles spanning brand strategy, digital commerce, business development and merchandising.

An award-winning marketing leader, she has a strong track record in driving consumer engagement, building strategic partnerships and delivering innovative, commercially impactful campaigns that elevate customer experiences and business growth.