2026 Judge’s Profile
Yee Pheng Tan
Head, Group Communications
Sime
Yee Pheng is a communications specialist with over two decades’ experience across multiple industries including healthcare, plantation and property. She currently leads the communications portfolio at Sime, a partner of choice for some of the world’s most admired brands in heavy equipment and automotive in 18 countries across the Asia Pacific region. At Sime, Yee Pheng has led the Group’s communications response to crises as well as through multiple mergers and acquisition exercises, rebranding initiatives, and strategic engagements with various stakeholders. She has also played key roles in the Group’s culture transformation and change management initiatives.
2026 JUDGES
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Alicia Ann
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Lai Lai Yeong
Senior Assistant Director, Strategic Communications and Public Relations
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Yee Pheng Tan
Head, Group Communications
Sime
Kinjal Shah
Associate Director of Communications
Singapore American School
Prerna Suri
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Joanne Wang
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