2025 Judge's Profile
Soichiro Rosario
Cluster Director of Marketing Communications and Brand Activations
Raffles and Fairmont
Soichiro Rosario or Soh currently serves as the Cluster Director of Marketing Communications and Brand Activation for Raffles & Fairmont Hotel Makati, following his role as Director of Communications at Shangri-La The Fort, Manila. With over a decade of experience in the industry, he began his career at FleishmanHillard Philippines, specialising in lifestyle and healthcare and later expanding to the consumer and brand sectors.
Soh boasts an impressive client portfolio, including major pharmaceutical companies, Fortune 500 brands, and government agencies. He has extensive experience in public relations, influencer marketing, and event management, with a proven track record of successful campaigns and strong stakeholder relationships. He holds a Bachelor of Arts in Communication from Aquinas University of Legazpi.
2025 JUDGES
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Lay Ping Tan
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Punitha Aranha
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Soichiro Rosario
Cluster Director of Marketing Communications and Brand Activations
Raffles and Fairmont
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