Kho Hui-Yi

Head of Corporate Affairs

Prudential Assurance Malaysia

Kho Hui-Yi is the Head of Corporate Affairs for Prudential Assurance Malaysia Berhad. She is responsible for developing and implementing communications strategy to drive thought-leadership, strengthen brand reputation and media relations.

She also leads internal communications to keep employees and agents connected and informed of the business’ strategic priorities and initiatives, and create a shared understanding of Prudential’s purpose, values, and ambitions.

Hui-Yi is passionate about developing compelling content across multiple channels to support Prudential’s Purpose of helping people get the most out of life and elevate the brand’s leadership position by presenting innovative and best-in-class stories.

Hui-Yi brings with her thirteen years in corporate communications, public relations, reputation management and brand marketing & advertising.