2023 Judge's Profile

Emilia Azyyati Abdul Rahman

Head, Corporate Communications & Branding

UEM Sunrise

Emilia Azyyati Abdul Rahman is a seasoned communications professional with almost two decades of experience in the field. She currently spearheads the Corporate Communications and Branding department at UEM Sunrise Berhad, where she shoulders an important role in managing the Company’s reputation and elevating the public’s trust in the brand, as well as carving the Company’s corporate identity to its stakeholders.

She is instrumental in leading the rebranding exercise at UEM Sunrise Berhad which had contributed towards the Company winning its first Platinum recognition at the Putra Brand Awards and increasing its brand equity, as confirmed by Nielsen Research in 2021.

Emilia has helmed several roles in communications previously in various sectors including automotive, property development, financial services, and oil and gas. Other notable brands that she has worked with include DaimlerChrysler, Mercedes-Benz, Sime Darby Property, and BSN.