2026 Judge’s Profile

Adelene Wong

Group Director – Marketing, Digital and Communications

ParkCity Group

Adelene Wong is an accomplished marketing, communications, and sustainability professional with over two decades of experience guiding impactful strategies in branding and corporate communications. In her role as Group Director of Marketing, Digital and Communications at ParkCity Group, she leads the organisation’s initiatives across marketing, branding, communication, and digital portfolios. Driven by a commitment to integrating sustainability into corporate frameworks, Adelene focuses on creating ethical and meaningful connections between business priorities and environmental goals, fostering long-term brand equity and measurable growth.

 Throughout her career, Adelene has contributed significantly to the property sector, shaping the branding, marketing, and communications strategies of notable developers, including Sunway, Gamuda, IGB, and S P Setia. As General Manager of Group Brand Marketing & Corporate Communications at S P Setia, she championed award-winning campaigns and was instrumental in embedding ESG (Environmental, Social, and Governance) principles into the company’s branding efforts, further solidifying its reputation within the industry.

Known for her ability to craft innovative, human-centred communication strategies and nurture collaborative team environments, Adelene leads with emotional intelligence and strategic foresight. Her reputation as a trusted industry leader is reflected in her participation as a jury member for several distinguished industry awards. Guided by humility, adaptability, and a results-driven mindset, Adelene continues to champion competitiveness, inspire growth, and cultivate meaningful collaborations across evolving markets.