2026 Finalists
1. Best Anniversary Campaign
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1-Group Campaign: 1-Group’s 20th Anniversary Agency: Gastro Sense |
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Borneo Motors Singapore (BMS) Campaign: BMS100 Agency: Access Communications Singapore |
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L’Oréal Indonesia Campaign: L’Oréal Indonesia 45 Years Agency: Komunikasee PR Agency |
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Millennium Hotels and Resorts Campaign: MHR30: Honouring Our Roots, Shaping the Next Chapter |
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Ralph Lauren® Campaign: 10th Anniversary of Polo Ralph Lauren® at Shaw Centre Agency: Gusto Collective (Singapore) |
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Shopee Campaign: Shopee 10th Anniversary: Keeping Cultures Alive |
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Singapore Institute of Management Campaign: Singapore Institute of Management 60th Anniversary (SIM60) |
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StarHub Campaign: 25 Years With You Agency: AKA Asia |
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The Salvation Army Campaign: 90 Years on, Our Purpose Remains Agency: Grayling |
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TUMI Campaign: TUMI’s 50th Anniversary Agency: Upcycle Communications |
2. Best Corporate Affairs Strategy
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Advance Intelligence Group Brand: ADVANCE.AI Campaign: Ecosystem of Trust: Building Trust in the Philippines Agency: Ellerton & Co. Public Relations |
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Erajaya Swasembada Campaign: Erajaya’s Investor Communication Strategy During Governance Transition Agency: Evlogia Advisory |
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Hilton |
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Malaysia Aviation Group Campaign: From Recovery to Resilience: Sustaining Confidence Amidst Change |
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Micron Campaign: First in Singapore – HBM Advanced Packaging Facility Groundbreaking Event Agency: Golin Singapore |
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Shopee Brand: Shopee Indonesia Campaign: Festival Penulis Lokal (Local Authors Festival) |
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Singtel Campaign: Majulah Singapura |
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West Coast Expressway Campaign: WCE Corporate Affairs – Building Trust Across Stakeholders |
3. Best CSR Communications
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Ace Canning Brand: Homesoy Campaign: Stop That Dot Together Agency: Ampersand Advisory |
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Coca-Cola Beverages Vietnam Campaign: Vietnam’s largest artwork made from 100% recycled Coca-Cola bottles* Agency: Brandidas Squad |
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Danone Indonesia Brand: AQUA Campaign: Vir-ART-Lity Agency: Brightminds Communications |
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Geneco Campaign: Lost To Be Found |
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Globe Telecom Campaign: Hapag Movement |
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Grab Philippines Campaign: Grab Ride to Vote Agency: NuWorks Interactive Labs |
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Marshall Cavendish Education Campaign: The Turning Page |
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McDonald’s Singapore Campaign: The Great Retirement Agency: Golin |
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Telkomsel Campaign: NextDev Program |
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Yayasan Al-Sultan Abdullah (YASA) Campaign: Maybank Challenge Cup 2025: Manchester United vs ASEAN All-Stars Agencies: Shekhinah PR, ProEvents Group |
4. Best Employee Engagement / Internal Communications
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DANA Campaign: One Vision, Shared Ownership: From Voice to Action |
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DBS Bank Campaign: CARE@IBGO AI-Powered People Transformation |
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DBS Bank Campaign: The Future-Ready SPARK: Building a Culture of Excellence |
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DBS Bank Campaign: DBS 3E Spark: Igniting Futures Through Education, Experience & Exposure |
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Deloitte Singapore Campaign: Deloitte 6000 for 60 Fundraising run |
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EX Group Campaign: “Connected Under One Sky” |
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Mitsubishi Electric Asia Campaign: Stronger Together at MEAP |
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PROPEL with Singlife Campaign: PROPEL’s Colleague Champions Initiative – Building a Culture of Recognition |
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SP Group Campaign: Empowering Lives, for Life |
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Telkomsel Campaign: #TelkomselJagaData |
5. Best Engagement for a Targeted Community
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AIA Singapore Campaign: AIA UltimateFitness Fest (AUFF) |
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Exceed Sports & Entertainment Campaign: Glow Festival by Prudential 2025 Agency: Access Communications Singapore |
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Geneco Campaign: Till the End of Time |
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Geneco Campaign: Lost To Be Found |
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Hong Kong Tourism Board Campaign: Jelajah Hong Kong |
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Mang Inasal Campaign: Mang Inasal CreamyYESSummer |
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MR.DIY Philippines Campaign: 800th Store Milestone Celebration: Close to Home, Closer to Heart. |
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National Volunteer and Philanthropy Centre Campaign: President’s Volunteerism and Philanthropy Awards Agency: FINN Partners Singapore |
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Shopee Brand: Shopee Indonesia Campaign: Program Sukses UMKM Baru (New MSMEs Success Program) |
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Shopee Brand: Shopee Singapore Campaign: Shopee x NDP Fly Our Flag 2025 |
6. Best Event-Led PR Campaign
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AIA Singapore Campaign: Rethink Healthy with HYROX |
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Carlsberg Singapore Brand: Carlsberg Campaign: Retro Reimagined Agency: 21 Stories |
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Dell Technologies Campaign: Breaking Through AI Noise with a Human-First Lens Agency: Burson |
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GoPro Campaign: GoPro MAX 2 Creator Camp: Capturing the Soul of Thailand in 360° Agency: Blisses Point Communications |
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ION Orchard (Orchard Turn Developments) Campaign: Live The Race |
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Karim Family Foundation Brand: House of Tan Yeok Nee Campaign: House of Tan Yeok Nee Presents ‘Homecoming’ – A Teochew Celebration Agency: bSIDE |
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Marina Bay Sands Campaign: A World Beyond: Groundbreaking Celebration |
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National Volunteer and Philanthropy Centre Campaign: President’s Volunteerism and Philanthropy Awards Agency: FINN Partners Singapore |
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Novartis Corporation Malaysia Campaign: Living Well, Living Longer Agency: Afterhours Event & Marketing Services |
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Ralph Lauren® Campaign: 10th Anniversary of Polo Ralph Lauren® at Shaw Centre Agency: Gusto Collective (Singapore) |
7. Best Experiential PR Campaign
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Amara Sanctuary Sentosa Brand: Amara Hotels & Resorts Campaign: MCM x Amara Sanctuary: Where Luxury, Pets & Fashion Converge |
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Carlsberg Singapore Brand: Carlsberg Campaign: Retro Reimagined Agency: 21 Stories |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: Till the End of Time |
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ION Orchard (Orchard Turn Developments) Campaign: Live The Race |
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Lovehoney Campaign: OLOS: Flipping The Script on Solo Love Agency: CampaignLab |
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Moët Hennessy Diageo Singapore Brand: Moët & Chandon Campaign: Elevation Lounge By Moët & Chandon Agency: Scene |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Pokémon Day-to-Night Adventure Presented by Singapore Cable Car Agency: Mad Hat Asia |
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Samsonite Brand: American Tourister Campaign: Funseekers Collection Agency: Ampersand Advisory |
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StarHub Campaign: Discover Your Digital BMI Agency: AKA Asia |
8. Best Insights-Driven PR
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Astro Audio Brand: ERA FM Campaign: Kelas Perpaduan ERA Agencies: Ballsy, Your Maker |
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Manulife Philippines Campaign: Filipinos’ Evolving View on Longevity Agency: M2.0 Communications |
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Navigos Group Brand: VietnamWorks Campaign: VietnamWorks Branding Campaign Agency: Biz-Eyes |
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Singlife Campaign: Singlife Long-term Care Campaign |
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StarHub Campaign: Discover Your Digital BMI Agency: AKA Asia |
9. Best Launch / Re-Launch Campaign
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Amara Sanctuary Sentosa Brand: Amara Hotels & Resorts Campaign: Pampered Paws 3.0: Where Pets Belong Agency: We. Communications |
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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Century Pacific Food Brand: Century Tuna Campaign: Fit for Any Role: Century Tuna’s Protein-Fit Campaign Agency: COMCO Mundo League of Enterprises |
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Etika Group of Companies Brand: Calpis Soda Campaign: Calspis Soda One In A Million Agency: Ampersand Advisory |
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Gill Capital Group Brand: On Campaign: ‘On’ Store Opening 2025 Agency: Access Communications Singapore |
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Heineken® Brand: Heineken® Silver Campaign: The Heineken® Smootheriser Agencies: DeVries Global Singapore, LePub Singapore |
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L’Oréal Brand: Helena Rubinstein Campaign: Beauty is Power Agency: Gusto Collective (Singapore, Malaysia) |
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Maybank Campaign: Maybank Agency: Ampersand Advisory |
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Singapore Food Festival Campaign: Singapore Food Festival 2025 Agency: Mad Hat Asia |
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YTL Corporation Brand: ILMU Campaign: ILMU AI Launch Agency: Ampersand Advisory |
10. Best Media Relations Strategy
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Air Selangor Campaign: Air Selangor Media Engagement 2025 Agency: Edelman Public Relations Worldwide |
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alc-eze Campaign: World’s First Chief Hangover Officer Agency: CampaignLab |
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Bayer Indonesia Campaign: The Science Behind: A Series of Bayer Media Classes Agency: R&R Communications |
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Dell Technologies Campaign: Breaking Through AI Noise with a Human-First Lens Agency: Burson |
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Hong Kong Tourism Board Campaign: Discover Hong Kong |
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Hong Kong Tourism Board Campaign: Jelajah Hong Kong |
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Singlife Campaign: Singlife Long-term Care Campaign |
11. Best PR by an In-House Communications Team
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DHL Express Singapore Brand: DHL Campaign: From Thought Leader to Action Leader: Setting the Standards for Sustainable Aviation |
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Globe Telecom Campaign: The Hapag Movement |
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Tan Tock Seng Hospital Campaign: Where Excellence Meets Compassion |
12. Best PR Campaign - Start-Up / Small Business
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Advance Intelligence Group Brand: Atome Campaign: Atome PayLater Anywhere Card Expansion Agency: Ellerton & Co. Public Relations |
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alc-eze Campaign: World’s First Chief Hangover Officer Agency: CampaignLab |
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Logitech Viet Nam Brand: Logitech – Ergo Series Campaign: THE QUARTERLY WELLNESS – Ergo Series |
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TriOn & Co Campaign: Forging the Future of Communications Excellence |
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Vow Brand: Forged Campaign: Cultivating acceptance for cultured meat in Singapore Agency: bSIDE |
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Wisdomland World School Campaign: Wisdomland World School: Learn with Joy, Lead with Wisdom Agency: Brandidas Squad |
13. Best PR Campaign - Thought Leadership & Reputation Management
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Air Selangor Campaign: Executive Leadership and Reputation Building for Air Selangor’s CEO Agency: Edelman Public Relations Worldwide |
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Bayer Indonesia Campaign: The Science Behind: A Series of Bayer Media Classes Agency: R&R Communications |
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COMCO Mundo League of Enterprises Brand: SEA CAN Alliance by COMCO Mundo Campaign: We Are One Southeast Asia: The SEA CAN Alliance by COMCO Mundo |
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Dell Technologies Campaign: Breaking Through AI Noise with a Human-First Lens Agency: Burson |
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Income Insurance Campaign: Income 55th Anniversary Campaign – Hand in Hand with Singapore |
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Micron Campaign: First in Singapore – HBM Advanced Packaging Facility Groundbreaking Event Agency: Golin Singapore |
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Novartis Corporation Malaysia Campaign: Living Well, Living Longer Agency: Afterhours Event & Marketing Services |
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NTT DATA Campaign: Responsible Foundations: Embedding Accountability in AI Deployment Agency: Redhill Communications |
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Shopee Brand: Shopee Indonesia Campaign: Shopee XTRA AMAN (Anti-Scam Education) |
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Singlife Campaign: Singlife Long-term Care Campaign |
14. Best PR Campaign for a Specific Audience
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eToro Campaign: eToro Singapore launch campaign Agency: LaunchLink Communications |
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Geneco Campaign: Till the End of Time |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: #ForestOfProsperity |
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Hong Kong Tourism Board Campaign: Jelajah Hong Kong |
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Johnson & Johnson Campaign: Dual Control: Reclaiming DREAM for Young IBD Patients Across APAC Agencies: Weber Shandwick, Wuxi Zero Hour Culture Communication, Beijing Yingqin Culture & Media, Dentsu PR Consulting K.K. |
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Mang Inasal Campaign: Mang Inasal CreamyYESSummer |
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McDonald’s Singapore Campaign: McDonaldland Crew Singapore Tour Agency: Golin |
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Pizza Hut Singapore Campaign: Sourdough Pizza – Perfectly Imperfect Agency: TEAM LEWIS |
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Timezone Singapore Campaign: Timezone Singapore Month of Happiness Campaign |
15. Best PR Campaign: B2B
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Advance Intelligence Group Brand: ADVANCE.AI Campaign: ADVANCE.AI: Powering the Future of Digital Identity & Compliance Agency: Ellerton & Co. Public Relations |
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DBS Bank Campaign: IBG/GTS Thought Leadership Campaign: New Realities, New Possibilities |
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Dell Technologies Campaign: Breaking Through AI Noise with a Human-First Lens Agency: Burson |
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NCS Campaign: Leading the Era of AI with Intelligentisation, Internationalisation and Inspiration Agency: FleishmanHillard Singapore |
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QBE Asia Campaign: QBE SME Survey 2025 (Singapore and Hong Kong) Agency: Belmont Communications |
16. Best PR Campaign: Banking / Financial Services
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BPMB Group Brand: BPMB Bank Campaign: Rebranding of BPMB Group (Post Merger) Agency: Edelman Malaysia |
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CIMB Singapore Campaign: CIMB Singapore – CIMB Founders Card |
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DBS Bank Campaign: IBG/GTS Thought Leadership Campaign: New Realities, New Possibilities |
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Fullerton Fund Management Campaign: Fullerton Singapore Value-Up Fund Launch Agency: Financial PR |
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ShopeePay Malaysia Brand: SPayLater Campaign: Fikir Sekarang, Bayar Kemudian (Think First, Before You Pay Later) |
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Singlife Campaign: Singlife Long-term Care Campaign |
17. Best PR Campaign: Beauty & Wellness
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Coty Singapore Brand: Kylie Cosmetics Campaign: A Taste of Summer: Kylie Cosmetics’ First Singapore Cafe Takeover Agency: Access Communications Singapore |
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Estée Lauder Singapore Brand: The Ordinary Campaign: Take SPF Everywhere: The Ordinary Launches New UV Filters SPF45 Serum Agency: Access Communications Singapore |
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L’Oréal Brand: Helena Rubinstein Campaign: Beauty is Power Agency: Gusto Collective (Singapore, Malaysia) |
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L’Oréal International Distribution Brand: Maison Margiela Campaign: Maison Margiela House Agency: Gusto Collective (Singapore, Malaysia) |
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L’Oréal International Distribution Brand: Prada Beauty Campaign: Rethinking Beauty in Bangkok Agency: Gusto Collective (Singapore, Malaysia) |
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PAÑPURI Campaign: PAÑPURI Brand Launch in Singapore Agency: Upcycle Communications |
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SM Beauty Campaign: So Much Color Agency: Spark It |
18. Best PR Campaign: Electronics & Tech
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Concepcion Midea Philippines Brand: Toshiba Lifestyle Philippines Campaign: Embodying the Takumi Spirit: Toshiba’s “Details Matter” Campaign Agency: COMCO Mundo League of Enterprises |
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Logitech Viet Nam Brand: Logitech G Campaign: Logitech G Play In Viet nam 2025 Storytelling |
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Samsung Electronics Philippines Corporation Brand: Samsung Philippines Campaign: Galaxy S25 Series Launch Agencies: Cheil Philippines, Spark It, Starcom, Taro AOX |
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YTL Corporation Brand: ILMU Campaign: ILMU AI Launch Agency: Ampersand Advisory |
19. Best PR Campaign: Entertainment
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Etika Group of Companies Brand: Calpis Soda Campaign: Calspis Soda One In A Million Agency: Ampersand Advisory |
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Fabrik Asia Campaign: Somewhere Out There Singapore Agency: Access Communications Singapore |
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Singapore International Film Festival Campaign: Reviving Cinema In a Year of Closures Agency: Mutant |
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World Table Tennis Campaign: Experience World Table Tennis |
20. Best PR Campaign: F&B
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Coach F&B APAC Brand: The Coach Coffee Shop Campaign: The Coach Coffee Shop Singapore Launch Agency: Upcycle Communications |
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Lovehoney Campaign: OLOS: Flipping The Script on Solo Love Agency: CampaignLab |
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McDonald’s Singapore Campaign: McDonaldland Crew Singapore Tour Agency: Golin |
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Pizza Hut Singapore Campaign: Cheeseburger Melts – It Just Makes Sense Agency: TEAM LEWIS |
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Sentosa Development Corporation Campaign: Sentosa GrillFest 2025 Agency: We. Communications |
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Vow Brand: Forged Campaign: Forged x Two Men Bagel House Agency: bSIDE |
21. Best PR Campaign: Fashion & Apparel
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American Tourister Campaign: American Tourister x AirAsia: A Cross-Border Travel Collab That Took Off Agency: Ampersand Advisory |
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IICOMBINED Brand: Gentle Monster Campaign: Gentle Monster Marina Bay Sands Store Reopening Event Agency: Access Communications |
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Lenskart Solutions Campaign: Lenskart × Sweet Bean I Want A Hug Limited Edition Collection Agency: WhiteLabel PR |
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Ralph Lauren® Campaign: 10th Anniversary of Polo Ralph Lauren® at Shaw Centre Agency: Gusto Collective (Singapore) |
22. Best PR Campaign: FMCG
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Ace Canning Brand: Homesoy Campaign: Stop That Dot Together Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Calpis Soda Campaign: Calspis Soda One In A Million Agency: Ampersand Advisory |
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General Mills Singapore Brand: Nature Valley Campaign: Nature Valley Protein Agency: Mad Hat Asia |
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International Pharmaceuticals Brand: Efficascent Oil Extreme Campaign: Himbing Nation Agency: Streamlined Campaigns |
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Nestlé Philippines Brand: NIDO Campaign: Acts of Love Agency: Spark It |
23. Best PR Campaign: Government / Public Services
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Air Selangor Campaign: 2025 Water Tariff Adjustment Agency: Edelman Public Relations Worldwide |
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Astro Audio Brand: ERA FM Campaign: Kelas Perpaduan ERA Agencies: Ballsy, Your Maker |
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Danantara Indonesia Campaign: Danantara Indonesia “Getting the House in Order” Agency: Evlogia Advisory |
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Etika Group of Companies Brand: Atlas Vending Campaign: Atlas Ecopod: World’s Slimmest Reverse Vending Machine with Compaction System Agency: Ampersand Advisory |
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Grab Philippines Campaign: Grab Ride to Vote Agency: NuWorks Interactive Labs |
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Karim Family Foundation Brand: House of Tan Yeok Nee Campaign: The House of Tan Yeok Nee Opens as a Revitalised National Monument Agency: bSIDE |
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National Volunteer and Philanthropy Centre Campaign: President’s Volunteerism and Philanthropy Awards Agency: FINN Partners Singapore |
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Sentosa Development Corporation Campaign: Cooling Sentosa Agency: We. Communications |
24. Best PR Campaign: Healthcare & Pharmaceuticals
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Johnson & Johnson Campaign: The 3rd Opinion Agencies: Ogilvy Health, Signal Collective, Sailor Studio |
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MSD International (Singapore Branch) Campaign: The Survivor Who Sparked a National Shift in HPV Prevention Agency: Mediabrands Content Studio (an Omnicom Media Company) |
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Novartis Corporation Malaysia Campaign: Living Well, Living Longer Agency: Afterhours Event & Marketing Services |
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International Pharmaceuticals Brand: Efficascent Oil Extreme Campaign: Himbing Nation Agency: Streamlined Campaigns |
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Johnson & Johnson Campaign: On the Cusp of a Cure Agencies: GCI Health, L.E.K. Consulting |
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IHH Healthcare Campaign: IHH Healthcare debuts bold new identity Agency: We. Corporate Advisors |
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Galderma Philippines Brand: Cetaphil Philippines Campaign: Cetaphil Philippines Agency: Treyna Group Philippines |
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Unilab Brand: Conzace Campaign: The Conzace Effect Agency: Spark It |
25. Best PR Campaign: Lifestyle & Travel
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Banyan Group Campaign: BG100 & MRR Grand Opening: Rainforest Festival Agency: Gusto Collective (Singapore) |
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BMSMILE Brand: Wiggle Wiggle Campaign: Wiggle Wiggle in the Sky Agency: Access Communications |
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Hilton Campaign: Hilton India Brand Showcase |
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Hilton Luxury Brands Brand: Waldorf Astoria Campaign: Waldorf Astoria Osaka – Global PR Launch Agency: Upcycle Communications |
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Hong Kong Tourism Board Campaign: Jelajah Hong Kong |
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Hong Kong Tourism Board Campaign: Love on the Clock in Hong Kong |
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Samsonite |
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Sentosa Development Corporation, Mount Faber Leisure Group Campaign: Peranakan Reimagined Agency: We. Communications |
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TUMI Campaign: TUMI’s 50th Anniversary Agency: Upcycle Communications |
26. Best PR-led Integrated Communications
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Air Selangor Campaign: 2025 Water Tariff Adjustment Agency: Edelman Public Relations Worldwide |
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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Galderma Philippines Brand: Cetaphil Philippines Campaign: Cetaphil Gentle Exfoliating Salicylic Acid Product Launch Agency: Treyna Group Philippines |
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Geneco Campaign: Lost To Be Found |
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Malaysia Aviation Group Campaign: Turning DEI Into Action in Aviation |
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Maybank Campaign: Maybank Challenge Cup 2025: Manchester United vs ASEAN All-Stars Agencies: Shekhinah PR, ProEvents Group |
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National Volunteer and Philanthropy Centre Campaign: President’s Volunteerism and Philanthropy Awards Agency: FINN Partners Singapore |
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Novartis Corporation Malaysia Campaign: Living Well, Living Longer Agency: Afterhours Event & Marketing Services |
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PayNet Campaign: Launch of the PayNet Fintech Hub Agencies: VoxEureka, Obright Events |
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TikTok Singapore Campaign: TikTok Singapore: Then. Now. Always Ours. Agency: VoxEureka Singapore |
27. Best Regional PR
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2K Games Brand: Borderlands Campaign: Borderlands 4: APAC Unlocked – Not Just Another Sequel Agency: Redhill Communications |
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General Mills Singapore Brand: Nature Valley Campaign: Nature Valley Protein Agency: Mad Hat Asia |
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Johnson & Johnson Campaign: On the Cusp of a Cure Agencies: GCI Health, L.E.K. Consulting |
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QBE Asia Campaign: Insurance Amplified: Building Influence Across Asia Agency: Belmont Communications |
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Shopee Campaign: Shopee 10th Anniversary: Keeping Cultures Alive |
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Turner & Townsend Campaign: The 2025 Data Centre Construction Cost Report from Turner & Townsend Agency: Ellerton & Co. Public Relations |
28. Best Use of Advocates
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Geneco Campaign: Till the End of Time |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: #ForestOfProsperity |
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GoPro Campaign: GoPro MAX 2 Creator Camp: Capturing the Soul of Thailand in 360° Agency: Blisses Point Communications |
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Kenvue Philippines Brand: Aveeno Campaign: Sensitive Skin Won’t Stop Us Agency: Spark It |
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Mang Inasal Campaign: Mang Inasal’s 4 Cheese Halo-Halo |
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RedMart Campaign: ReadyToRedMart Agency: Grayling |
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Royal Enfield Campaign: ROYAL ENFIELD AMAZING THAILAND RIDE Agency: Blisses Point Communications |
29. Best Use of Celebrities / Influencers
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Carlsberg Singapore Brand: Carlsberg Campaign: Retro Reimagined Agency: 21 Stories |
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Century Pacific Food Brand: Century Tuna Campaign: Fit for Any Role: Century Tuna’s Protein-Fit Campaign Agency: COMCO Mundo League of Enterprises |
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Galderma Philippines Brand: Cetaphil Philippines Campaign: Cetaphil SkinLabs Agency: Treyna Group Philippines |
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Geneco Campaign: Lost To Be Found |
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Grab Philippines Campaign: Grab x Paano Ba ‘To Podcast: Sipag, Diskarte at Oportunidad Sa Pag-Asenso Agency: BridgesPR |
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Lazada Philippines Campaign: 9.9 Mega Brands Sale Agency: Spark It |
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Maybank Campaign: Maybank Agency: Ampersand Advisory |
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McDonald’s Singapore Campaign: McDonaldland Crew Singapore Tour Agency: Golin |
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MSD International (Singapore Branch) Campaign: The Survivor Who Sparked a National Shift in HPV Prevention Agency: Mediabrands Content Studio (an Omnicom Media Company) |
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Shopee Brand: Shopee Thailand Campaign: Shopee Affiliate World Tour Seasons 1 & 2 |
30. Best Use of Content
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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Faculty of Science, National University of Singapore Campaign: NUS Science Annual Report (2025): Building Tomorrow, Today |
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First Pride Campaign: Moment Istimewa Bersama First Pride Agency: VX |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: Till the End of Time |
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Geneco Campaign: #ForestOfProsperity |
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Hong Kong Tourism Board Campaign: Chinese New Year Music Video with the Kuans |
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McDonald’s Singapore Campaign: The Great Retirement Agency: Golin |
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Singlife Campaign: Netball Singapore Partnership |
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Singtel Campaign: Majulah Singapura |
31. Best Use of Micro / Niche Influencers
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Ace Canning Brand: Homesoy Campaign: Stop That Dot Together Agency: Ampersand Advisory |
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Concepcion Midea Philippines Brand: Toshiba Lifestyle Philippines Campaign: Embodying the Takumi Spirit: Toshiba’s “Details Matter” Campaign Agency: COMCO Mundo League of Enterprises |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: Till the End of Time |
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Geneco Campaign: #ForestOfProsperity |
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Kenvue Philippines Brand: Neutrogena Campaign: Neutrogena Remembers Agency: Spark It |
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RedMart Campaign: ReadyToRedMart Agency: Grayling |
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Tan Tock Seng Hospital Campaign: Nurses of TTSH |
32. Best Use of Owned Media
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EX Group Campaign: “From Hands-On to Always-On: Building Trust Through Leadership and Staff IPs” |
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Ministry of Education Brands: Design Office, MOE Campaign: Building confidence and trust in Singapore’s education system |
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Sincere Fine Watches Brand: Jacob & Co. Campaign: Jacob & Co. Boutique by Sincere Fine Watches Grand Opening Event Agency: Access Communications Singapore |
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Singlife Campaign: LifeStuff Blog |
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World Table Tennis Campaign: Experience World Table Tennis |
33. Best Use of Social Media
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Air Selangor Campaign: Establishing Air Selangor as a Global Industry Player |
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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Geneco Campaign: #ForestOfProsperity |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: Till the End of Time |
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Hong Kong Tourism Board Campaign: Chinese New Year Music Video with the Kuans |
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L’Oréal International Distribution Brand: Maison Margiela Campaign: Maison Margiela House Agency: Gusto Collective (Singapore) |
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Maybank Brand: Maybank Championship Campaign: How Maybank Championship Redefined Audience Connection Through Social Storytelling Agency: VX |
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Singapore Kindness Movement Campaign: Be Greater – PSAs Agency: PROTOCOL |
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Yinson Production Campaign: From Corporate to Human: Beating Industry Benchmarks on LinkedIn |
34. Best Use of Social Media for Crisis Communications
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Astro Audio Brand: ERA FM Campaign: Kelas Perpaduan ERA Agencies: Ballsy, Your Maker |
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QBE Asia Campaign: QBE SME Survey 2025 (Singapore and Hong Kong) Agency: Belmont Communications |
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Singapore Kindness Movement Campaign: Be Greater – PSAs Agency: PROTOCOL |
35. Best Use of Tech / AI for PR
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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Shopee Brand: Shopee Indonesia Campaign: Shopee XTRA AMAN (Anti-Scam Education) |
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West Coast Expressway Campaign: Tech/AI Enabled Crisis Intelligence for WCE Section 3 Resolution |
36. Best Use of Trendjacking for PR
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EHL Campaign: EHL’s Prescriptive Roadmap for Singapore’s Hospitality Sector Agency: Ellerton & Co. Public Relations |
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Etika Group of Companies Brand: Wonda Coffee Campaign: Wonda M Nasir Agency: Ampersand Advisory |
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Fresh N Famous Foods Brand: Chowking Philippines Campaign: Mami Wowie Agency: Propel Manila |
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GoPro Campaign: GoPro Your Summer Agency: Blisses Point Communications |
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Mang Inasal Campaign: Mang Inasal x Cristopher Diwata’s “What Hafen, Mang Inasal?” |
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NUS Business School Campaign: Trendjacking Singapore F1 Night Race |
37. Best Use of Virtual & Hybrid Events
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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COMCO School of Communications (COMSchool), International Association of Business Communicators (IABC) Philippines Brand: The Communications Olympiad Campaign: The Communications Olympiad: Rewriting Climate Change with the Next Gen Communication Practitioners Agency: COMCO Mundo League of Enterprises |
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DANA Campaign: Posko Bantuan Keliling |
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World Table Tennis Brand: Singapore Smash Campaign: Singapore Smash 2025 Agency: The Picture Suite |
38. Most Creative PR Stunt
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AET Campaign: AET brings the sea to shore at new global headquarters launch |
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alc-eze Campaign: World’s First Chief Hangover Officer Agency: CampaignLab |
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Heineken® Brand: Heineken® Silver Campaign: The Heineken® Smootheriser Agencies: DeVries Global Singapore, LePub Singapore |
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Lovehoney Campaign: OLOS: Flipping The Script on Solo Love Agency: CampaignLab |
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Shopee Brand: Shopee Indonesia Campaign: Shopee Jagoan UMKM Naik Kelas |
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Singapore Kindness Movement Campaign: Be Greater – PSAs Agency: PROTOCOL |
39. PR Champion of the Year (Agency)
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M360 PR+Activations Agency Individual name: Millet Liberato Simeon |
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Q Media 360 Advertising Corp. Individual name: Mark Rainier Ponce |
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Upcycle Communications Individual name: Jennifer Dembitz |
40. PR Champion of the Year (Brand)
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AIA Singapore Individual name: Allison Chew |
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Air Selangor Individual name: Elina Baseri |
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Logitech Individual name: Mai Thi Anh Tuyet |
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Millennium Hotels and Resorts Individual name: Carolyn Wishnowski |
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Mount Faber Leisure Group Individual name: Tracy Lui Ying Ying |
41. PR Team of the Year (Agency)
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CampaignLab |
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COMCO Mundo League of Enterprises |
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Ellerton & Co. Public Relations |
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Mutant |
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Q Media 360 Advertising Corp. |
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Spark It |
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Upcycle Communications |
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VoxEureka |
42. PR Team of the Year (Brand)
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AIA Singapore |
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Air Selangor |
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CapitaLand Investment |
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Chowking Philippines |
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DBS Bank |
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Millennium Hotels and Resorts |
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Novartis Corporation Malaysia |