2026 Finalists
1. Most Creative – Cause Marketing
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GERMS Client Organisation: United Overseas Bank Campaign: United as One Red Dot |
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Klick Health Asia-Pacific, Initiative, MBCS an Omnicom Media Company Client Organisation: MSD Asia Pacific Brand: GARDASIL 9 (Human Papillomavirus 9-valent Vaccine, Recombinant) Campaign: Author of Your Own Story – Unbranded Disease Awareness Campaign |
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Ogilvy Singapore, PHD Client Organisation: HSBC Singapore Campaign: Play It Forward |
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Paramount Client Organisation: Nickelodeon Asia Brand: Nickelodeon Campaign: Mission P.A.N.T.S. |
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Resolute Communications Campaign: The Great Ocean Dash |
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Sportfive Asia Client Organisation: MSIG Asia Campaign: Protecting Goals, Powering Futures |
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Stellar Ace, Sing Lit Station, SMRT Trains Client Organisation: National Arts Council Campaign: National Arts Council |
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TBWA Singapore, Starcom Client Organisation: Health Promotion Board Campaign: HPB – Don’t Toy With Your Life |
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TEAM LEWIS Client Organisation: TOUCH Community Services Brand: Beyond the Label Campaign: Breaking Stigma, Championing Workplace Mental Health |
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VML Singapore Client Organisation: HSBC Singapore Campaign: HSBC Mind Athletes Tournament |
2. Most Creative – Communications / Public Relations
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Distilleri Client Organisation: Wen Ken Marketing Brand: Three Legs Cooling Water Campaign: Cooling Off Day |
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DSTNCT Client Organisation: The Digital and Intelligence Service Campaign: DIS Changes Everything |
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DSTNCT Client Organisation: MINDEF Brand: The Digital and Intelligence Service Campaign: DIS Changes Everything |
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Media360, Joy Communications Client Organisation: Land Transport Authority Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY |
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Sportfive Asia Client Organisation: MSIG Asia Campaign: Protecting Goals, Powering Futures |
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TSL Media Group Client Organisation: Scoot Campaign: Scoot with Heart 2025 – “What ifs?” |
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Viddsee Client Organisation: Home Team Science and Technology Agency (HTX) Campaign: SOLVE FOR X |
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WPP Production, OMD Client Organisation: Singtel Campaign: Unstoppable with Singtel 5G+ |
3. Most Creative – Content Marketing
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ADA Data AI Solutions Client Organisation: Bosch Home Appliances Campaign: Care #LikeABosch |
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Dentsu Singapore, W/E + Partners Client Organisation: Standard Chartered Bank Campaign: SC WellnessNOW |
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DSTNCT Client Organisation: MINDEF Brand: The Digital and Intelligence Service Campaign: DIS Changes Everything |
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DSTNCT Client Organisation: Ministry of Digital Development and Information Brand: The SG Brand (@singapore) Campaign: #ThisisSG |
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DSTNCT Client Organisation: Sport Singapore Brand: Team Singapore Campaign: SEA Games and ASEAN Para Games |
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GOVT VCCP Client Organisation: Sentosa Development Corporation Brand: Sentosa Campaign: Island Rhythms: Sun, Sand, Sea and Nature |
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Mashwire Client Organisation: Sunshine Bakeries Campaign: Sunshine Komugi Gold. Fuwa Fuwa Odoroki! |
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McCANN, Uniform Client Organisation: CPF Board Campaign: Find Your Financial Calm |
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TBWA Singapore, Starcom Client Organisation: Health Promotion Board Campaign: It all Adds Up: The Campaign That Made Small Wins Feel Epic |
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Ultimus Productions, BurdaLuxury Client Organisation: CapitaLand Investment (Raffles City Singapore) Campaign: CapitaLand Investment (Raffles City Singapore) |
4. Most Creative – Customer Engagement
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Distilleri Client Organisation: McDonald’s Singapore Campaign: We’re In A Pickle |
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Epic Dialogue, LIKELY Client Organisation: GXS Bank Campaign: Pocket Is Right: GXS Bank Deposit Campaign |
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GERMS Client Organisation: United Overseas Bank Campaign: United as One Red Dot |
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GERMS Client Organisation: United Overseas Bank Campaign: Taste the world with FX+ |
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Leo Singapore, MSL Singapore, Starcom Singapore Client Organisation: Cathay Pacific Campaign: Tripment |
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Leo Singapore, OMD Singapore Client Organisation: McDonald’s Singapore Campaign: McGriddles: The Unauthorised Collab |
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McCANN, Uniform Client Organisation: CPF Board Campaign: Find Your Financial Calm |
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Media360, Joy Communications Client Organisation: Land Transport Authority Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY |
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Publicis Chemistry, Zenith, Also Known As Client Organisation: Subway Singapore Campaign: Subway and Singapore, Fresh at 60 |
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Tofu Design Client Organisation: Carlsberg Singapore Brand: Connor’s Stout Porter Campaign: Made to Shake for Good Times |
5. Most Creative – Digital
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Assembly Client Organisation: The Ascott Limited Brand: DiscoverASR Campaign: DiscoverASR Mid-Year Sale |
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Assemblyclan Client Organisation: CapitaLand Investment Brand: Raffles City Singapore Campaign: Dreams of Wonder |
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Dentsu Singapore, W/E + Partners Client Organisation: Standard Chartered Bank Campaign: SC WellnessNOW |
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DSTNCT Client Organisation: National Arts Council Brand: Catch Campaign: SG Culture Pass |
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DSTNCT Client Organisation: MINDEF Brand: The Digital and Intelligence Service Campaign: DIS Changes Everything |
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Edelman Data x Intelligence (DXI), Rele Asia Client Organisation: UOB Campaign: UOB Afterhours |
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Havas Media Singapore Client Organisation: KFC Singapore Campaign: KFC CNY Cereal Chicken – More Crunch, More Huat |
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Leo Singapore, MSL Singapore, Starcom Singapore Client Organisation: Cathay Pacific Campaign: Most fun per Square Kilometre |
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Leo Singapore, MSL Singapore, Starcom Singapore Client Organisation: Cathay Pacific Campaign: Tripment |
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Media360, Joy Communications Client Organisation: Land Transport Authority Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY |
6. Most Creative – Event (Physical / Virtual)
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:Teeth, The Black Sheep, AKA Asia, Dentsu Red Star Client Organisation: Asia Pacific Breweries Singapore Brand: Heineken Campaign: Heineken Afterwork Refreshed |
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DSTNCT Client Organisation: National Heritage Board Brand: Founders’ Memorial Campaign: Project Citizens: The First Million |
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GOODSTUPH Client Organisation: Prudential Singapore Campaign: The Funeral of Our Former Selves |
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KR+D, The creative arm of Kingsmen Client Organisation: Singapore Tourism Board Brand: The Dream Sphere: Singapore Pavilion, World Expo Osaka Campaign: The Dream Sphere: Singapore Pavilion, World Expo Osaka |
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Leo Singapore, OMD Singapore Client Organisation: McDonald’s Singapore Campaign: McGriddles: Griddlecore AM Fest |
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Media360, Joy Communications Client Organisation: Land Transport Authority Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY |
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Spark Foundry Singapore, Nine:TwentyEight Brand: Citi SMRT Card Client Organisation: Citibank Singapore Campaign: Citi SMRT 20th Year of Partnership – Take Your Savings Places |
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Starcom, GOVT VCCP Client Organisation: Sentosa Development Corporation Campaign: Disconnect, to Reconnect: Sentosa Sunset Watch Party |
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The Ad Makers Client Organisation: Carlsberg Singapore Brand: Carlsberg Campaign: Jalan Carlsberg |
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Tofu Design Client Organisation: Carlsberg Singapore Brand: Connor’s Stout Porter Campaign: Made to Shake for Good Times |
7. Most Creative – Experiential
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AKA Asia Client Organisation: StarHub Campaign: Discover Your Digital BMI |
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KR+D, The creative arm of Kingsmen Client Organisation: Singapore Tourism Board Brand: The Dream Sphere: Singapore Pavilion, World Expo Osaka Campaign: The Dream Sphere: Singapore Pavilion, World Expo Osaka |
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Momenntum Client Organisation: LEGO Singapore Campaign: LEGO Experience The Thrill (Grand Prix Season Singapore 2025) |
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Publicis Chemistry, Zenith Client Organisation: Subway Singapore Campaign: Subway Signatures: A Feast For Your Senses |
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Resolute Communications Campaign: The Great Ocean Dash |
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FAIRPRICE GROUP Client Organisation: FAIRPRICE GROUP Campaign: MADE IN SINGAPORE 2025: FARM TO TABLE, HEART TO HOME |
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Starcom, Ogilvy Client Organisation: Central Narcotics Bureau Campaign: CNB Uninfluenced Campaign: The Trip to Larspura |
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The Little Spaceship, Mad Hat Asia, The Pokémon Company Client Organisation: Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Pokémon Day-to-Night Adventure Presented by Singapore Cable Car |
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Viddsee Client Organisation: Home Team Science and Technology Campaign: SOLVE FOR X |
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Zenith, Publicis Chemistry Client Organisation: Subway Singapore Campaign: Triple Cheese, Yes Please! |
8. Most Creative – Gamification Campaign
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Accenture Song, Dentsu Client Organisation: Standard Chartered Bank Campaign: Pinball Sure-Win Campaign |
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Epic Dialogue, LIKELY Client Organisation: GXS Bank Campaign: Pocket Is Right: GXS Bank Deposit Campaign |
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Ogilvy Singapore, PHD Client Organisation: HSBC Singapore Campaign: Play It Forward |
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Publicis Chemistry, Zenith, Also Known As Client Organisation: Subway Singapore Campaign: Triple Cheese, Yes Please! |
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Tate Anzur Client Organisation: The LEGO Group Campaign: LEGO F1 Grand Brix Speed Hunt in Singapore |
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VML Singapore Client Organisation: HSBC Singapore Campaign: HSBC Mind Athletes Tournament |
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Xerago Client Organisation: Citibank Singapore Brand: Citi SMRT Card Campaign: Citi SMRT 20th Year of Partnership – Take Your Savings Places |
9. Most Creative – Government Sector / Non-Profit Marketing
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Bless7Up Client Organisation: Singapore Kindness Movement Campaign: Be Greater – PSAs |
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DSTNCT Client Organisation: Sport Singapore Brand: Team Singapore Campaign: SEA Games and ASEAN Para Games |
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DSTNCT Client Organisation: National Arts Council Brand: Catch Campaign: SG Culture Pass |
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GERMS Client Organisation: SG Enable Campaign: Would you care? |
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Goodfellas, Atypicalfilms Client Organisation: Ministry of Manpower Brand: Career Health SG Campaign: Warning Signs. |
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Goodfellas, Freeflow Productions Client Organisation: Ministry of Manpower Brand: Career Health SG Campaign: Coach. |
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GOVT VCCP Client Organisation: Urban Redevelopment Authority Brand: URA Campaign: Draft Master Plan 2025: From Front Page to “For You” Page |
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McCANN, Uniform Client Organisation: CPF Board Campaign: Find Your Financial Calm |
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Splash Productions, Hydse Client Organisation: Singapore Police Force Campaign: We can ACT against Scams Roadshow |
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Wild Advertising & Marketing Client Organisation: Central Provident Fund Board Campaign: Adopt a Financial Habbit with CPF |
10. Most Creative – Hyperlocal Marketing
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DSTNCT Client Organisation: Ministry of Digital Development and Information Brand: The SG Brand (@singapore) Campaign: #ThisisSG |
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DSTNCT Client Organisation: Sport Singapore Brand: Team Singapore Campaign: SEA Games and ASEAN Para Games |
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GERMS Client Organisation: United Overseas Bank Campaign: United as One Red Dot |
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MediaOne Client Organisation: Travelodge Hotels Asia Campaign: Travelodge Hotels Asia: One Brand, Many Local Journeys |
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Publicis Chemistry, Zenith, Also Known As Client Organisation: Subway and Singapore, Fresh at 60 Campaign: Subway and Singapore, Fresh at 60 |
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SKALE By Growthdesk, GrowthDesk Studios Client Organisation: GBA Corporation Singapore Brand: Fisherman’s Friend Singapore Campaign: Chope First, Soothe After |
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Tate Anzur Client Organisation: The LEGO Group Campaign: Stories of Singapore: Building Our Heritage, Brick by Brick |
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TMRW Client Organisation: BMW Asia Brand: BMW Campaign: BMW i7 Singapore Icons Campaign |
11. Most Creative – Immersive Brand Activation
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DSTNCT Client Organisation: National Heritage Board Brand: Founders’ Memorial Campaign: Project Citizens: The First Million |
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Starcom, GOVT VCCP Client Organisation: Sentosa Development Corporation Campaign: Disconnect, to Reconnect: Sentosa Sunset Watch Party |
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The Ad Makers Client Organisation: Carlsberg Singapore Brand: Carlsberg Campaign: Jalan Carlsberg |
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UNIFORM Client Organisation: National Library Board Campaign: Worlds Within |
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VML Singapore Client Organisation: HSBC Singapore Campaign: HSBC Mind Athletes Tournament |
12. Most Creative – Influencers / KOLs
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:Teeth, Media Unboxx, M1M Client Organisation: Marriott International Brand: Marriott Bonvoy Campaign: Baggage-Free Staycations |
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AKA Asia, :Teeth, Dentsu Red Star Client Organisation: Asia Pacific Breweries Singapore Brand: Guinness Campaign: Guinness x Tobyato |
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Clozette Group, Ampersand Advisory Client Organisation: Maybank Singapore Campaign: Maybank XL Cards Launch |
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HEPMIL Singapore Client Organisation: Ministry of Culture, Community & Youth Campaign: SG60: Building Our Singapore Together |
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Leo Singapore, MSL Singapore, Starcom Singapore Client Organisation: Cathay Pacific Campaign: Most fun per Square Kilometre |
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Leo Singapore, OMD Singapore Client Organisation: McDonald’s Singapore Campaign: McGriddles: Griddlecore AM Fest |
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MBCS an Omnicom Media Company Client Organisation: Deliveroo Singapore Campaign: No Need to Think |
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TBWA Singapore Client Organisation: Hilton International Asia Pacific Campaign: Hilton – Hustle Without Hassle |
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TSL Media Group, Social Makers Client Organisation: Amazon SG Campaign: Amazon Prime Big Deal Days Warm Up 2025 |
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Wild Advertising & Marketing Client Organisation: Central Provident Fund Board Campaign: Adopt a Financial Habbit with CPF |
13. Most Creative – Integrated Media
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act.3 GMBH Client Organisation: adidas SEA Campaign: LIGHT THE BAY |
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DSTNCT Client Organisation: MINDEF Brand: The Digital and Intelligence Service Campaign: DIS Changes Everything |
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DSTNCT Client Organisation: The Digital and Intelligence Service Campaign: DIS Changes Everything |
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DSTNCT Client Organisation: Sport Singapore Brand: Team Singapore Campaign: SEA Games and ASEAN Para Games |
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GERMS Client Organisation: United Overseas Bank Campaign: United as One Red Dot |
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Media360, Joy Communications Client Organisation: Land Transport Authority Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY |
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Nine:TwentyEight, Spark Foundry, PMCI Client Organisations: Citibank Singapore and Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard Million Dollar Giveaway |
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Publicis Chemistry, Zenith, Also Known As Client Organisation: Subway Singapore Campaign: Subway Signatures: A Feast For Your Senses |
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TBWA Singapore, Starcom Client Organisation: Health Promotion Board Campaign: HPB – Don’t Toy With Your Life |
| WPP Production, OMD Client Organisation: Singtel Campaign: Broadband Built Different |
14. Most Creative – Interactive Storytelling
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:Teeth, The Black Sheep, AKA Asia, Dentsu Red Star Client Organisation: Asia Pacific Breweries Singapore Brand: Heineken Campaign: Heineken Afterwork Refreshed |
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DSTNCT Client Organisation: National Heritage Board Brand: Founders’ Memorial Campaign: Project Citizens: The First Million |
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Kyrah & Song Client Organisation: Peace of Art Campaign: Wings of Art |
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McCANN Client Organisation: CPF Board Campaign: Find Your Financial Calm |
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Media360, Joy Communications Client Organisation: Land Transport Authority Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY |
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SPH Content Lab Client Organisation: Singapore Council of Women’s Organisations (SCWO) Campaign: Raised by Strength |
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STELLAIRE Client Organisation: Bank of Singapore Campaign: Bank of Singapore’s Artistic Tribute to SG60 |
15. Most Creative – Launch / Re-Launch
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:Teeth, AKA Asia, Dentsu Red Star, Very Crafty Films Client Organisation: Asia Pacific Breweries Singapore Brand: Tiger Campaign: Tiger – Our Roar, Our Way |
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DSTNCT Client Organisation: National Arts Council Brand: Catch Campaign: SG Culture Pass |
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Leo Singapore, OMD Singapore Client Organisation: McDonald’s Singapore Campaign: McGriddles: The Unauthorised Collab |
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Mediacorp Campaign: Emerald Hill – The Little Nyonya Story |
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TBWA\ Group Singapore, PHD Media Client Organisation: StarHub Campaign: We got you |
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TBWA Singapore, Spark Foundry Singapore, Tate Anzur, Moove Media Client Organisation: Mandai Wildlife Group Brand: Rainforest Wild ASIA Campaign: Choose Your Wild |
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TEAM LEWIS Client Organisation: Pizza Hut Singapore Brand: Pizza Hut Campaign: Sourdough Pizza – Perfectly Imperfect |
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The Ad Makers Client Organisation: Carlsberg Singapore Brand: Carlsberg Campaign: Retro Reimagined |
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The Social Arm Client Organisation: Harman International Asia Pacific Brand: JBL Campaign: JBL Be Open-Minded Campaign |
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TMRW Client Organisation: BMW Asia Brand: BMW Campaign: BMW i7 Singapore Icons Campaign |
16. Most Creative – Out-of-Home
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act.3 GMBH, Two-Eyed People Client Organisation: adidas SEA Campaign: LIGHT THE BAY |
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Asiaray Connect (Singapore), WPP Media Client Organisation: United International Pictures Campaign: Jurassic World Rebirth Fog Screen Activation |
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Assemblyclan Client Organisation: CapitaLand Investment Brand: Raffles City Singapore Campaign: Dreams of Wonder |
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DSTNCT Client Organisation: Sport Singapore Brand: Team Singapore Campaign: SEA Games and ASEAN Para Games |
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DSTNCT Client Organisation: MINDEF Brand: The Digital and Intelligence Service Campaign: DIS Changes Everything |
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GERMS Client Organisation: United Overseas Bank Campaign: United as One Red Dot |
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Moove Media Campaign: Moove Media 3D SG60 Buses |
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PROTOCOL Client Organisation: Singapore Kindness Movement Campaign: Be Greater – PSAs |
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Publicis Chemistry, Zenith Client Organisation: Subway Singapore Campaign: Subway Signatures: A Feast For Your Senses |
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TenMax ADTech Lab Client Organisation: Taiwan Kirin Company Brand: KIRIN Campaign: From Gaze to Glass: KIRIN’s Attention-Triggered Retail Media Strategy |
17. Most Creative – Purpose-Driven Campaigns
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DSTNCT Client Organisation: The Digital and Intelligence Service Campaign: DIS Changes Everything |
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GERMS Client Organisation: SG Enable Campaign: Would you care? |
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Kinetic Singapore Client Organisation: DesignSingapore Council Campaign: Nation by Design |
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Paramount Client Organisation: Nickelodeon Asia Brand: Nickelodeon Campaign: Mission P.A.N.T.S. |
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Resolute Communications Campaign: The Great Ocean Dash |
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Sportfive Asia Client Organisation: MSIG Asia Campaign: Protecting Goals, Powering Futures |
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Starcom, Ogilvy Client Organisation: Central Narcotics Bureau Campaign: CNB Uninfluenced Campaign: The Trip to Larspura |
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TEAM LEWIS Client Organisation: TOUCH Community Services Brand: Beyond the Label Campaign: Breaking Stigma, Championing Workplace Mental Health |
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Upcycle Communications Client Organisation: Grand Copthorne Waterfront Hotel Singapore Brand: Food Capital, Grand Copthorne Waterfront Hotel Singapore Campaign: Bridging Cultures Through Food: Food Capital’s Year of Cultural Buffets |
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VML Singapore Client Organisation: HSBC Singapore Campaign: HSBC Mind Athletes Tournament |
18. Most Creative – Social Media
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Distilleri Client Organisation: McDonald’s Singapore Campaign: We’re In A Pickle |
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Distilleri Client Organisation: Wen Ken Marketing Campaign: Cooling Off Day |
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DSTNCT Client Organisation: Ministry of Digital Development and Information Brand: The SG Brand (@singapore) Campaign: #ThisisSG |
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Epic Dialogue Client Organisation: GXS Bank Campaign: Pocket Is Right: GXS Bank Deposit Campaign |
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get social. Client Organisation: CASETiFY Campaign: Culture, by Design |
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GOVT VCCP Client Organisation: Sentosa Development Corporation Brand: Sentosa Campaign: Island Rhythms: Sun, Sand, Sea and Nature |
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HEPMIL Singapore Client Organisation: DBS Bank Campaign: POSB Social Media Squad |
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Leo Singapore, MSL Singapore, Starcom Singapore Client Organisation: Cathay Pacific Campaign: Most fun per Square Kilometre |
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Leo Singapore (Chemistry) Client Organisation: Singtel Campaign: Singtel: Turning One Day to Day 1 |
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Ogilvy Singapore, PHD Client Organisation: HSBC Singapore Campaign: Play It Forward |
19. Most Creative – Specific Audience
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:Teeth, Media Unboxx, M1M Client Organisation: Marriott International Brand: Marriott Bonvoy Campaign: Baggage-Free Staycations |
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Burda Singapore Client Organisation: The Shoppes at Marina Bay Sands Campaign: The Shoppes Curates: Your Insider Guide To Style & Luxury |
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Distilleri Client Organisation: National Council of Social Service (NCSS) Campaign: Discover Your Work-In-Progress |
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Leo Singapore, OMD Singapore Client Organisation: McDonald’s Singapore Campaign: McGriddles: The Unauthorised Collab |
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Leo Singapore, OMD Singapore Client Organisation: McDonald’s Singapore Campaign: McGriddles: Griddlecore AM Fest |
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Moving Walls Client Organisation: Airwallex Campaign: Airwallex Unstuck Finance Campaign |
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TBWA Singapore, Spark Foundry Singapore, Tate Anzur, Moove Media Client Organisation: Mandai Wildlife Group Brand: Rainforest Wild ASIA Campaign: Choose Your Wild |
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TBWA Singapore, Starcom Client Organisation: Health Promotion Board Campaign: Go-Gotong Royong-Go! |
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Viddsee Client Organisation: Home Team Science and Technology Agency (HTX) Campaign: SOLVE FOR X |
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VML Singapore Client Organisation: HSBC Singapore Campaign: HSBC Mind Athletes Tournament |
20. Most Creative – Video
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Assemblyclan Client Organisation: CapitaLand Investment Brand: Raffles City Singapore Campaign: Dreams of Wonder |
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Bless7Up Client Organisation: Singapore Kindness Movement Campaign: Be Greater – PSAs |
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DSTNCT Client Organisation: The Digital and Intelligence Service Campaign: DIS Changes Everything |
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Goodfellas, Atypicalfilms Client Organisation: Bank of Singapore Campaign: Legacy. |
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Goodfellas, Atypicalfilms Client Organisation: Ministry of Manpower Brand: Career Health SG Campaign: Warning Signs. |
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GOVT VCCP, Starcom Worldwide, WE Communications Client Organisation: Sentosa Development Corporation Brand: Sentosa Campaign: Discover Your Element in Ours |
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Media360, Joy Communications Client Organisation: Land Transport Authority Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY |
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Performics Client Organisation: DBS Bank Brand: POSB Campaign: An Act of Care: Building Money Habits That Last With POSB |
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Three Blind Mice Client Organisation: Cycle & Carriage Industries Campaign: Cycle & Carriage Industries |
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Zenith Client Organisation: Kenvue Brand: Regaine Campaign: No Laughing Matter: Making Hair Loss Talkable |
21. Most Effective Use – Artificial Intelligence
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ABrandADay, AiChat Client Organisation: Senoko Energy Campaign: New Home New Vibes 3.0 |
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Accenture Song Client Organisation: Standard Chartered Bank Campaign: Standard Chartered Transformed by Artificial Intelligence |
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Brew Interactive Client Organisation: Shopify Campaign: Shopify Southeast Asia – AI-Driven Hyper-Scaled Outbound |
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Dentsu Singapore, Quantcast Client Organisation: Standard Chartered Bank Campaign: Standard Chartered achieves 5.9× higher conversions using AI with Dentsu and Quantcast. |
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Dentsu Singapore, W/E + Partners Client Organisation: Standard Chartered Bank Campaign: SC WellnessNOW |
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First Page Digital Client Organisation: DHL Brand: DHL Express Campaign: Discover DHL |
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Leo Singapore, MSL Singapore, Starcom Singapore Client Organisation: Cathay Pacific Campaign: Tripment |
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MediaOne Client Organisations: UOB Finlab, Marina One, Travelodge Hotels Asia, Extra Space Malaysia, Ma Kuang TCM Campaign: Digimetrics.ai: Turning AI Insight into Measurable Marketing Impact |
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Starcom Client Organisation: Samsung Electronics Singapore Campaign: Flip the Future, Fold the Past: Samsung Galaxy Z Fold7 | Flip7 |
22. Most Effective Use - B2B Marketing
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Archetype Singapore Client Organisation: Qlik Campaign: Qlik’s Travel Guide to Smarter Insights: Preparing APAC Enterprises for AI |
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Construct Digital Client Organisation: Singapore Green Building Council Campaign: Go 25: Make Comfort Sustainable |
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Digital Business Lab Client Organisation: UOB Campaign: UOB ASEAN Connect |
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Epic Dialogue Client Organisation: GXS Bank Campaign: GXS Business Banking: “Homegrown for the Homegrown” Campaign |
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First Page Digital Client Organisation: JustCo Campaign: Switch Your Business |
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OMD, SPH Content Client Organisation: Singtel Campaign: SMB Reset: Rewriting the SMB Playbook |
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PRM Marketing Services (PRMMS) Client Organisation: Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) |
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Salween Group Client Organisation: ST Engineering Campaign: ST Engineering Smart City Campaign: Engineering Meets Technology for Humanity |
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SPH Content Lab Client Organisation: Singtel Campaign: Singapore Dreamin’ |
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TBWA Singapore Client Organisation: NCS Campaign: NCS – Impact event 2025 |
23. Most Effective Use – Consumer Insights
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AsiaOne Online Client Organisation: MINISTRY OF LAW, SINGAPORE Campaign: How can Singapore protect youths against online harms? |
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Construct Digital Client Organisation: Singapore Green Building Council Campaign: Go 25: Make Comfort Sustainable |
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Distilleri Client Organisation: McDonald’s Singapore Campaign: We’re In A Pickle |
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Klick Health Asia-Pacific, Initiative, MBCS an Omnicom Media Company Client Organisation: MSD Asia Pacific Brand: GARDASIL 9 (Human Papillomavirus 9-valent Vaccine, Recombinant) Campaign: Author of Your Own Story – Unbranded Disease Awareness Campaign |
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Leo Singapore, MSL Singapore, Starcom Singapore Client Organisation: Cathay Pacific Campaign: Tripment |
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PHD, VML Singapore Client Organisation: HSBC Campaign: True Wealth is |
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SKALE By GrowthDesk, GrowthDesk Studios Client Organisation: GBA Corporation Singapore Brand: Fisherman’s Friend Singapore Campaign: Chope First, Soothe After |
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Starcom Client Organisation: Sentosa Development Corporation Campaign: Always-On Performance to Always On Island |
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TBWA Singapore Client Organisation: Hilton International Asia Pacific Campaign: Hilton – Hustle Without Hassle |
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Zenith, Publicis Chemistry Client Organisation: Subway Singapore Campaign: Subway Singapore |
24. Most Effective Use – Content
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Distilleri Client Organisation: McDonald’s Singapore Campaign: We’re In A Pickle |
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GOVT VCCP Client Organisation: Sentosa Development Corporation Brand: Sentosa Campaign: Island Rhythms: A-C-T Performance Framework |
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Havas Media Singapore Client Organisation: Burger King Singapore Campaign: Breakfast, Boxes, and Besties: Your New BK x Milo Morning Ritual |
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Innovative Hub (SG) Client Organisation: GJourney Services Campaign: GJourney Xiaohongshu Campaign |
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Performics Client Organisation: DBS Bank Brand: POSB Campaign: An Act of Care: Building Money Habits That Last With POSB |
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SPH Content Lab Client Organisation: Singtel Campaign: Singapore Dreamin’ |
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Starcom Client Organisation: National Environment Agency Campaign: Meet Death Like An Old Friend |
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Starcom, TBWA Client Organisation: Health Promotion Board Campaign: Go-Gotong Royong-Go! |
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Starcom, TBWA Client Organisation: Health Promotion Board Campaign: Don’t Toy With Your Life |
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Zenith Client Organisation: Kenvue Brand: Regaine Campaign: No Laughing Matter: Making Hair Loss Talkable |
25. Most Effective Use – Contextual Advertising
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2Stallions Client Organisation: Institute for Adult Learning (IAL) Singapore Campaign: Interest. Nurture. Convert.– The Funnel That Sold Out ALX |
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Epic Dialogue Client Organisation: GXS Bank Campaign: GXS FlexiCard Launch Campaign |
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Havas Media Singapore Client Organisation: KFC Singapore Campaign: KFC x Korean Samyang Buldak – The Hottest K-Crossover |
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OMD Client Organisation: Singtel Campaign: MAKING BROADBAND PERFORMANCE VISIBLE IN THE MOMENTS THAT MATTER |
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Performics Client Organisation: DBS Bank Brand: DBS Campaign: Live Iconic With DBS Jello |
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PHD Singapore Client Organisations: Changi Airport Group, Singapore Airlines, Singapore Tourism Board Campaign: Making Singapore the Stopover of Choice |
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Starcom Client Organisation: LEGO Campaign: LEGO F1 Singapore |
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Starcom Client Organisation: LEGO Campaign: LEGO ONE PIECE |
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TBWA Singapore Client Organisation: Singapore Airlines Campaign: SIA – In-flight Safety Video |
26. Most Effective Use – Customer Acquisition
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Dentsu Singapore Client Organisation: Standard Chartered Bank Campaign: Acquiring Momentum: dentsu x SC CashOne’s CPAA Acquisition Engine |
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Epic Dialogue Client Organisation: GXS Bank Campaign: GXS FlexiCard Launch Campaign |
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FiftyFull Client Organisation: Singapore Institute of Technology Campaign: SIT Admissions Campaign 2025 |
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Fynix Client Organisation: PlayMade Campaign: PlayMade Rewards – Free Milk Tea Day |
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GERMS Client Organisation: United Overseas Bank Campaign: Taste the world with FX+ |
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Performics Client Organisation: DBS Bank Brand: DBS Campaign: Live Iconic With DBS Jello |
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PHD, VML Singapore Client Organisation: HSBC Campaign: True Wealth is |
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SPH Content Lab Client Organisation: RISIS Campaign: Modern Keepsakes |
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Starcom Client Organisation: Samsung Electronics Singapore Campaign: From Live Stream to Live Customer: Scaling Samsung Foldable Phones Acquisition |
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Zenith Client Organisation: Resorts World Sentosa Brand: Singapore Oceanarium Campaign: More to See, More to Love: Reintroducing the Singapore Oceanarium |
27. Most Effective Use – Customer Retention & Loyalty
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Accenture Song, Dentsu Client Organisation: Standard Chartered Bank Campaign: Pinball Sure-Win Campaign |
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Construct Digital Client Organisation: Prudential Assurance Company Singapore Campaign: Moments That Matter Driving retention through propensity-led timing |
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Fynix Client Organisation: PlayMade Campaign: PlayMade Rewards – A Personalized, Always-On Loyalty Platform |
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Momenntum Client Organisation: Suntec City Campaign: A Celebrat10n Journey: Suntec+ Xperience Game |
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Netcore Client Organisation: theAsianparent Campaign: theAsianparent prevents churn by re-engaging 68% of users inactive for 3 days |
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PRM Marketing Services (PRMMS) Client Organisation: Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) |
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Spark Foundry Singapore, Nine: TwentyEight Client Organisation: Citibank Singapore and Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard Million Dollar Giveaway |
28. Most Effective Use – Digital
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First Page Digital, The Social Arm Client Organisation: Harman International Singapore Brand: JBL Campaign: JBL Digital Omnichannel Campaign 2025 |
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FleishmanHillard Singapore Client Organisation: Philips Campaign: Future Health Index 2025 (APAC) |
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Ogilvy Singapore, PHD Client Organisation: HSBC Singapore Campaign: Play It Forward |
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Performics Client Organisation: DBS Bank Brand: DBS Campaign: Live Iconic With DBS Jello |
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PHD Media Client Organisation: Singapore Airlines Campaign: Expand Your Comfort Zone, Expand Your Horizons |
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PHD Media Client Organisation: Singapore Airlines Campaign: See The World Anew |
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PHD, VML Singapore Client Organisation: HSBC Campaign: True Wealth is |
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Spark Foundry Singapore, Nine: TwentyEight Client Organisation: Citibank Singapore and Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard Million Dollar Giveaway |
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Starcom Client Organisation: Sentosa Development Corporation Campaign: Always-On Performance to Always On Island |
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UM Singapore Client Organisation: Central Provident Fund Board Campaign: CPF Board’s Data Management Platform in Action |
29. Most Effective Use – Events (Physical / Virtual)
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:Teeth, The Black Sheep, AKA Asia, Dentsu Red Star Client Organisation: Asia Pacific Breweries Singapore Brand: Heineken Campaign: Heineken Afterwork Refreshed |
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Bloomr.SG Mediacorp Campaign: Mediacorp The Pinwheels, Singapore’s Content Creator Awards 2025 |
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Blue Totem Communications, GOODSTUPH Client Organisation: Campari Group Brand: Aperol Campaign: Aperol Spritz Chasing Sunsets – Race Weekend Sundown Disco |
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Easy Video, Benjamin Tan Client Organisation: StarHub Campaign: UNITE Party – StarHub’s 25th Anniversary Celebration, celebrating Fondness, Gratitude and Confidence |
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PEP & CO Client Organisation: Borneo Wildlife Cruise Campaign: Borneo Wildlife Cruise Jewel Activation |
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Starcom, Ogilvy Client Organisation: Central Narcotics Bureau Campaign: CNB Uninfluenced Campaign: The Trip to Larspura |
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Starcom, GOVT VCCP Client Organisation: Sentosa Development Corporation Campaign: Disconnect, to Reconnect: Sentosa Sunset Watch Party |
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The Ad Makers Client Organisation: Carlsberg Singapore Brand: Carlsberg Campaign: Jalan Carlsberg |
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Ultimus Productions, BurdaLuxury Client Organisation: CapitaLand Investment (Raffles City Singapore) Campaign: Raffles City Beauty Vault 2025 |
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Zenith, Publicis Chemistry Client Organisation: Subway Singapore Campaign: Triple Cheese, Yes Please! |
30. Most Effective Use – Experiential
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:Teeth, The Black Sheep, AKA Asia, Dentsu Red Star Client Organisation: Asia Pacific Breweries Brand: Heineken Campaign: Heineken Afterwork Refreshed |
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Leo Singapore (Chemistry) Client Organisation: Singtel Brand: GOMO By Singtel Campaign: GOMO: Switch To Less Drama |
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Resolute Communications Campaign: The Great Ocean Dash |
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Starcom, Ogilvy Client Organisation: Central Narcotics Bureau Campaign: CNB Uninfluenced Campaign: The Trip to Larspura |
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Starcom, TBWA Client Organisation: Health Promotion Board Campaign: Don’t Toy With Your Life |
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Starcom, GOVT VCCP Client Organisation: Sentosa Development Corporation Campaign: Disconnect, to Reconnect: Sentosa Sunset Watch Party |
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Uniform Client Organisation: National Library Board Campaign: Worlds Within |
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W Communications Client Organisation: Suntec Real Estate Services Management Brand: Suntec City Campaign: Together in Jubilee Joy: Eat, Play, Unite! |
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Zenith, Publicis Chemistry Client Organisation: Subway Singapore Campaign: Subway Signatures |
31. Most Effective Use – Government Sector / Non-Profit Marketing
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BRIQ Client Organisation: NVPC Campaign: Great Singapore Give 2025 |
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Construct Digital Client Organisation: Singapore Green Building Council Campaign: Go 25: Make Comfort Sustainable |
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DSTNCT Client Organisation: Sport Singapore Brand: Team Singapore Campaign: SEA Games and ASEAN Para Games |
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DSTNCT Client Organisation: Ministry of Digital Development and Information Brand: The SG Brand (@singapore) Campaign: #ThisisSG |
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DSTNCT Client Organisation: National Arts Council Brand: Catch Campaign: SG Culture Pass |
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Kyrah & Song Client Organisation: Ambulance Wish Singapore Campaign: Fulfilling wishes, celebrating lives |
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Starcom Client Organisation: National Environment Agency Campaign: Meet Death Like An Old Friend |
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Starcom, TBWA Client Organisation: Health Promotion Board Campaign: It All Adds Up: A Behaviour Change Ecosystem Powered by Small Wins |
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Starcom, TBWA Client Organisation: Health Promotion Board Campaign: Don’t Toy With Your Life |
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Uniform, Plus Collaboratives Client Organisation: Central Provident Fund Board Campaign: CPF70 — Doing Life, Together |
32. Most Effective Use – Influencers / KOLs
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:Teeth, Media Unboxx, M1M Client Organisation: Marriott International Brand: Marriott Bonvoy Campaign: Baggage-Free Staycations |
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AdTech Innovation Client Organisation: Roborock Campaign: Roborock Influencer Campaign 2025 |
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Blue Totem Communications, GOODSTUPH Client Organisation: Campari Group Brand: Aperol Campaign: Aperol Spritz Chasing Sunsets – Race Weekend Sundown Disco |
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Distilleri Client Organisation: BYD / Vantage Automotive Campaign: Sealion 6 DM-i Epic Road Trip |
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Leo Singapore, MSL Singapore, Starcom Singapore Client Organisation: Cathay Pacific Campaign: Most fun per Square Kilometre |
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MBCS an Omnicom Media Company Client Organisation: MSD Campaign: HPV Prevention is a Green Flag |
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MBCS an Omnicom Media Company Client Organisation: Deliveroo Singapore Campaign: No Need to Think |
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MSL Client Organisation: Singtel Campaign: Unstoppable Possibilities with 5G+ |
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Spark Foundry Client Organisation: Citibank Singapore Campaign: Citi Cards Privileges Campaign |
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TSL Media Group, Social Makers Client Organisation: Amazon SG Campaign: Amazon Prime Big Deal Days Warm Up 2025 The Creator House |
33. Most Effective Use – Integrated Media
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Blak Labs Client Organisation: Etiqa Insurance Campaign: Live Ready With You |
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DSTNCT Client Organisation: MINDEF Brand: The Digital and Intelligence Service Campaign: DIS Changes Everything |
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FiftyFull Client Organisation: Singapore Institute of Technology Campaign: SIT Admissions Campaign 2025 |
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OMD, Leo Burnett Client Organisation: McDonald’s Singapore Campaign: Coffee, The McDonald’s Way |
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PHD Media Client Organisation: Singapore Airlines Campaign: See The World Anew |
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PHD Media, TBWA\\ Group Singapore Client Organisation: StarHub Campaign: We Got You |
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Spark Foundry Client Organisation: Mandai Wildlife Group Brand: Rainforest Wild ASIA Campaign: Choose Your Wild |
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Spark Foundry Singapore, Nine: TwentyEight Client Organisations: Citibank Singapore and Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard Million Dollar Giveaway |
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Starcom Client Organisation: Samsung Electronics Singapore Campaign: Flip the Future, Fold the Past: Samsung Galaxy Z Fold7 | Flip7 |
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Starcom, TBWA Client Organisation: Health Promotion Board Campaign: It All Adds Up: Orchestrating Small Wins Across Integrated Touchpoints |
34. Most Effective Use – Launch / Re-Launch
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:Teeth, AKA Asia, Dentsu Red Star, Very Crafty Films Client Organisation: Asia Pacific Breweries Singapore Brand: Tiger Campaign: Tiger – Our Roar, Our Way |
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Blak Labs Client Organisation: Etiqa Insurance Campaign: Live Ready With You |
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Mastercard Services Client Organisation: Maybank Singapore Campaign: Maybank XL Cards Launch |
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OMD, Leo Burnett Client Organisation: McDonald’s Singapore Campaign: LOVESG |
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PHD Media, TBWA\\ Group Singapore Client Organisation: StarHub Campaign: We Got You |
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Starcom Client Organisation: LEGO Campaign: LEGO ONE PIECE |
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TEAM LEWIS Client Organisation: Pizza Hut Singapore Brand: Pizza Hut Campaign: Cheeseburger Melts – It Just Makes Sense |
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The Ad Makers Client Organisation: Carlsberg Singapore Brand: Carlsberg Campaign: Retro Reimagined |
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Zenith Client Organisation: Resorts World Sentosa Brand: Singapore Oceanarium Campaign: More to See, More to Love: Reintroducing the Singapore Oceanarium |
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Zenith, Publicis Chemistry Client Organisation: Subway Singapore Campaign: Subway Signatures |
35. Most Effective Use – Marketing Automation
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ABrandADay, AiChat Client Organisation: Senoko Energy Campaign: New Home New Vibes 3.0 |
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Accenture Song Client Organisation: Standard Chartered Bank Campaign: Standard Chartered Powered by Marketing Automation |
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Brew Interactive Client Organisation: Shopify Campaign: Shopify Southeast Asia – AI-Driven Hyper-Scaled Outbound |
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Construct Digital Client Organisation: Prudential Assurance Company Singapore Campaign: Built Once. Smarter Always. An always-on CEP that learns, decides and converts |
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MediaOne Client Organisations: UOB Finlab, Marina One, Travelodge Hotels Asia, Extra Space Malaysia, Ma Kuang TCM, Buy-n-Ship Campaign: Digimetrics.ai: Building an Always-On Marketing Automation Engine |
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Netcore Client Organisation: theAsianparent Campaign: theAsianparent prevents churn by re-engaging 68% of users inactive for 3 days |
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Netcore Client Organisation: Plaza Premium Group Campaign: Plaza Premium Group achieves 168% growth in monthly conversions with Netcore |
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Starcom Client Organisation: Sentosa Development Corporation Campaign: Always-On Performance to Always On Island |
36. Most Effective Use – Mobile
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Accenture Song, Dentsu Client Organisation: Standard Chartered Bank Campaign: Pinball Sure-Win Campaign |
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Fynix Client Organisation: PlayMade Campaign: PlayMade Rewards – Mobile-first Personalized Experience |
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Ogilvy Singapore, PHD Client Organisation: HSBC Singapore Campaign: Play It Forward |
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PRM Marketing Services (PRMMS) Client Organisation: Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) |
37. Most Effective Use – Omnichannel
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3-Sixty Brand Communications, Zenith Media Client Organisation: Trans Eurokars (Mazda) Brand: Mazda Singapore Campaign: Mazda x World Aquatics Championships 2025 |
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Dentsu Singapore Client Organisation: Standard Chartered Bank Campaign: Connected Growth: dentsu x SC CashOne’s Omnichannel CPAA Approach |
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GERMS Client Organisation: United Overseas Bank Campaign: United as One Red Dot |
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Netcore Client Organisation: Plaza Premium Group Campaign: Plaza Premium Group achieves 168% growth in monthly conversions with Netcore |
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PHD Media Client Organisation: Singapore Airlines Campaign: See The World Anew |
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SPH Content Lab Client Organisation: Singtel Campaign: Singapore Dreamin’ |
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Starcom, TBWA Client Organisation: Health Promotion Board Campaign: Don’t Toy With Your Life |
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Starcom, TBWA Client Organisation: Health Promotion Board Campaign: From Sugar Rush to Sugar Crush: Healthier Beverages for Festive Wellness |
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Starcom, TBWA Client Organisation: Health Promotion Board Campaign: It All Adds Up: How Omnichannel Amplified Small Wins |
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Zenith Client Organisation: Haleon Singapore Brand: Sensodyne Campaign: Repair & Protect Feel Familiar Campaign |
38. Most Effective Use – Out-of-Home
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DSTNCT Client Organisation: Sport Singapore Brand: Team Singapore Campaign: SEA Games and ASEAN Para Games |
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Leo Singapore (Chemistry) Client Organisation: Singtel Brand: GOMO By Singtel Campaign: GOMO: Switch To Less Drama |
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Moove Media Client Organisation: Taiwan Tourism Campaign: Taiwan Tourism – Waves of Wonder |
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PROTOCOL Client Organisation: Singapore Kindness Movement Campaign: Be Greater – PSAs |
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Spark Foundry Client Organisation: Mandai Wildlife Group Brand: Rainforest Wild ASIA Campaign: Choose Your Wild |
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Starcom, TBWA Client Organisation: Health Promotion Board Campaign: Don’t Toy With Your Life |
| Stellar Ace, Havas Media Singapore Client Organisation: Burger King Singapore Campaign: OOH You Can Grab: Chicken Fries Are Back |
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WPP Media Client Organisation: adidas Campaign: adidas x Mercedes-AMG PETRONAS F1 Team Light The Bay |
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Zenith, Publicis Chemistry Client Organisation: Subway Singapore Campaign: Subway Signatures |
39. Most Effective Use – Performance Marketing
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Advergreen Digital Client Organisation: Meta Robotics Campaign: Meta Robotics Reach-to-Results Digital Campaign |
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Dentsu Singapore Client Organisation: Standard Chartered Bank Campaign: Performance Beyond the Funnel: dentsu x SC CashOne’s CPAA Growth Model |
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Dentsu Singapore, Quantcast Client Organisation: Standard Chartered Bank Campaign: Standard Chartered delivers 5.9x higher conversions with Dentsu Singapore and Quantcast. |
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DSTNCT Client Organisation: National Arts Council Brand: Catch Campaign: SG Culture Pass |
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First Page Digital Client Organisation: UFIT Campaign: 2025 Digital Campaign |
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MediaOne Client Organisation: Travelodge Hotels Asia Campaign: Travelodge Hotels Asia: Winning Demand Before the Booking Click |
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OMD Client Organisation: Singtel Campaign: Winning the First Choice, Rather Than Just the First Page |
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PHD, VML Singapore Client Organisation: HSBC Campaign: True Wealth is |
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Spark Foundry Singapore, Performics India Client Organisation: Citibank Singapore Campaign: Live a Winning Life with Citi |
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Starcom Client Organisation: Sentosa Development Corporation Campaign: Always-On Performance to Always On Island |
40. Most Effective Use – Programmatic Marketing
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Dentsu Singapore, MiQ Digital Singapore Client Organisation: Standard Chartered Bank Campaign: Beyond Impressions : Re-engineering Programmatic O2O into +42% Demand and +28.6% Value |
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Dentsu Singapore, MiQ Digital Singapore Client Organisation: Standard Chartered Bank Campaign: Beyond Impressions: Re-engineering programmatic O2O to deliver 2X ROMI and incremental growth |
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Dentsu Singapore, Quantcast Client Organisation: Standard Chartered Bank Campaign: Standard Chartered delivers 5.9x higher conversions with Dentsu Singapore and Quantcast. |
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PHD Singapore, The Trade Desk Client Organisation: Audi Singapore Brand: Audi Campaign: Audi’s Q6 e-tron launch: Precision programmatic meets omnichannel impact |
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Teads, PHD Client Organisation: Singapore Airlines Campaign: Expand Your Comfort Zone, Expand Your Horizons |
41. Most Effective Use – Social Media
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AdTech Innovation Client Organisation: Roborock Campaign: Roborock Social Campaign 2025 |
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Assembly Client Organisation: The Ascott Limited Brand: DiscoverASR Campaign: DiscoverASR Mid-Year Sale |
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Distilleri Client Organisation: McDonald’s Singapore Campaign: We’re In A Pickle |
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DSTNCT Client Organisation: Ministry of Digital Development and Information Brand: The SG Brand (@singapore) Campaign: #ThisisSG |
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Epic Dialogue Client Organisation: GXS Bank Campaign: Pocket Is Right: GXS Bank Deposit Campaign |
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GOVT VCCP Client Organisation: Sentosa Development Corporation Brand: Sentosa Campaign: Island Rhythms: A-C-T Performance Framework |
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Havas Media Singapore Client Organisation: Burger King Singapore Campaign: Breakfast, Boxes, and Besties: Your New BK x Milo Morning Ritual |
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Leo Singapore, MSL Singapore, Starcom Singapore Client Organisation: Cathay Pacific Campaign: Most fun per Square Kilometre |
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Ogilvy Singapore, PHD Client Organisation: HSBC Singapore Campaign: Play It Forward |
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The Social Arm, First Page Digital Client Organisation: Harman International Asia Pacific Brand: JBL Campaign: JBL Be Open-Minded Campaign |
42. Most Effective Use – Specific Audience
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:Teeth, Media Unboxx, M1M Client Organisation: Marriott International Brand: Marriott Bonvoy Campaign: Baggage-Free Staycations |
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Dentsu Singapore, BBC Storyworks, Publicis Hong Kong Client Organisation: Standard Chartered Bank Campaign: SC WealthNOW |
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Epic Dialogue Client Organisation: GXS Bank Campaign: GXS FlexiCard Launch Campaign |
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FiftyFull Client Organisation: Singapore Institute of Technology Campaign: SIT Admissions Campaign 2025 |
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Mastercard Services Client Organisation: Maybank Singapore Campaign: Maybank XL Cards Launch |
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OMD, Leo Burnett Client Organisation: McDonald’s Singapore Campaign: Breaking Fast this Ramadan, The McDonald’s Way |
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Performics Client Organisation: DBS Bank Brand: DBS Campaign: Live Iconic With DBS Jello |
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Starcom, Ogilvy Client Organisation: Central Narcotics Bureau Campaign: CNB Uninfluenced Campaign: The Trip to Larspura |
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UM Singapore Client Organisation: Central Provident Fund Board Campaign: The Zero Wastage Gambit of CPF Board |
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WPP Media Client Organisation: adidas Campaign: adidas x Mercedes-AMG PETRONAS F1 Team Light The Bay |
43. Most Effective Use – Video
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:Teeth, AKA Asia, Dentsu Red Star, Very Crafty Films Client Organisation: Asia Pacific Breweries Singapore Brand: Tiger Campaign: Tiger – Our Roar, Our Way |
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BlackBear Digital Client Organisation: Stellar Lifestyle (A Subsidiary of SMRT ) Campaign: See You in the Stellarverse |
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Bless7Up Client Organisation: Singapore Kindness Movement Campaign: Be Greater – PSAs |
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Dentsu Singapore, W/E + Partners Client Organisation: Standard Chartered Bank Campaign: SC WellnessNOW |
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DSTNCT Client Organisation: National Arts Council Brand: Catch Campaign: SG Culture Pass |
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Havas Media Singapore Client Organisation: KFC Singapore Campaign: KFC CNY Cereal Chicken – More Crunch, More Huat |
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Performics Client Organisation: DBS Bank Brand: POSB Campaign: An Act of Care: Building Money Habits That Last With POSB |
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PHD Media Client Organisation: Singapore Airlines Campaign: See The World Anew |
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Teads, PHD Client Organisation: Singapore Airlines Campaign: Expand Your Comfort Zone, Expand Your Horizons |
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Zenith Client Organisation: Singapore Tourism Board Campaign: Global Mega Influencer – Coldplay |
44. Most Effective Use – Zero-Party Data
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Dentsu Singapore, Ogury Client Organisation: Standard Chartered Bank Campaign: Standard Chartered Pinball Sure-Win |
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Fynix Client Organisation: PlayMade Campaign: PlayMade Rewards – Preference-Driven Engagement |
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Netcore Client Organisation: theAsianparent Campaign: theasianparent: Unlocking the “Parenting Formula” Through 1PD Precision |
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SKALE By GrowthDesk, GrowthDesk Studios Client Organisation: GBA Corporation Singapore Brand: Fisherman’s Friend Singapore Campaign: Chope First, Soothe After |