#MARKiesAwards
MARKies Key Dates
CELEBRATING SINGAPORE’S BEST MARKETING MOMENTS
IT’S TIME TO MAKE YOUR MARK!
Now in its 14th year, the MARKies returns to recognise and reward the most innovative, creative and effective campaigns spanning Singapore’s entire marketing services industry.
This year’s MARKies celebrates agency grit, tenacity and determination against overwhelming odds. From landmark-breaking campaigns to hyper creative event solutions, we’re looking for the best ideas and media usage that made 2022 one for the history books.
Judged by a distinguished panel of judges comprising senior client marketers in Singapore, the MARKies 2023 is the definitive awards programme for the industry’s top agencies in Singapore.
42
This year, we have 42 refreshed categories available to enter across 2 main distinct areas – Creative Idea and Media Usage (Effectiveness). You can enter as many categories as you wish – check out the details of the categories and get involved!
The best performers across all relevant categories will be awarded the Overall Creative Idea and Overall Media Usage titles respectively.
Get ready to make your MARK.
NEW IN 2023
You have until Friday, 14 April 2023 to complete and submit your entries.
Finalists and winners will be celebrated on 30 June 2023, with the exact format pending current safe distancing guidelines closer to the date. Watch this space for updates, and we wish all entrants the very best of luck with their submissions!
Why Enter?
MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.
By entering the MARKies Awards 2023 you can:
Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients
Increase credibility and gain industry-wide recognition as an award-winning agency
Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event
Raise your profile to help attract new business
Remind current clients that you are still the best!
Celebrate your successes across your company and project teams
Boost team morale and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Entries will close on Friday, 14 April 2023 so start your entry today!
Judges
If you’re interested in joining the judging panel of industry experts and senior marketers, please contact Shan Ee on shanee@marketing-interactive.com
Sumit Ramchandani
Head of Omnichannel Marketing
Ramesh Yadav
Chief Marketing Officer
Baidyanath Group
Phoebe Tsang
Regional Communications, Performance Materials Asia Pacific
BASF
Jaslyin Qiyu
Head of Client Marketing and Digital Channels
Citibank Singapore
Bipasha Minocha
Group CMO
EtonHouse International Education Group
Mack Chua
CEO
Mlab Holdings
Lawrence Yip
Chief Marketing Officer
Sembcorp Development
Abhishek Arora
Executive Director Digital Platforms (CRM) & Marketing Technology
Standard Chartered Bank
Marcus Loh
Director
Temus
Heather Ang
Head of Marketing
Senoko Energy
Veronica Ho
Head of Marketing & Communications
Timbre Group
Papri Dev
Vice President, APAC Communications
Tinder Inc
Judging Criteria
Your entry will be evaluated on the following four key areas:
CREATIVE IDEA CATEGORIES
IDEA
%
(max. 500 words)
Illustrate the thought process and inspiration behind the idea, and how the idea formed the centre piece of your marketing or advertising campaign / initiative / programme. Elaborate on any creative challenges you were faced with, the target audience and key competitors you were up against that made your idea stand out.
Recommended information:
- Start date
- End date
- Key objectives
- Target audience
- Key competitors
- Budget provided
- Creative idea
Strategy
%
Outline the strategic approach undertaken to bring your idea to life. Demonstrate the imaginative, resourceful, and creative formula you had planned to use to execute the creative idea and campaign.
Recommended information:
- Core strategic thought
- Creative expression
- Creative rationale
- Intended media channel(s)
Execution
%
Describe how your creative idea was implemented, the mediums used, and the roles of the different tactics employed. If applicable, illustrate how you managed to combine various elements of your campaign to achieve a bigger marketing goal or add to a broader campaign timeline.
Recommended information: /p>
- Executive plan
- Execution strategy
- Execution timeline
Results
%
Elaborate on the outcome of the campaign and bottom-line impact. Demonstrate clear evidence / metrics that made your idea stand out and delivered your challenge.
MEDIA USAGE CATEGORIES
IDEA
%
Describe the media challenge, context, and thought process behind the idea of your marketing or advertising media campaign. Elaborate on any creative challenges you were faced with, the target audience and key competitors you were up against that eventually helped to form your idea.
Recommended information:
- Start date
- End date
- Key objectives
- Target audience
- Key competitors
- Budget provided
- Creative idea
Strategy
%
Outline the strategic approach undertaken to choose specific media that would bring your idea to life effectively. Demonstrate the formula and understanding of marketing mediums you used to execute the creative idea and campaign across your intended media channel(s).
Recommended information:
- Core strategic though
- Creative expression
- Creative rationale
- Intended media channel(s)
EXECUTION
%
Describe how your use of media was executed and how you carried out the execution across your selected media channel(s). If applicable, illustrate how you managed to combine various elements of your campaign to achieve a bigger marketing goal or add to a broader campaign timeline.
Recommended information:
- Executive plan
- Execution strategy
- Execution timeline
- Channels used
RESULTS
%
Elaborate on the outcome of the campaign and bottom-line impact. Demonstrate clear evidence / metrics that made your idea stand out and delivered your challenge. Show proof of how you worked with your initial budget to deliver a return on investment that delivered the results you had sought to accumulate.
VIDEO HIGHLIGHTS
BRAND HIGHLIGHTS
DDB Group and Havas Media SG win big at #MARKiesAwards 2022