Sheine Ebora-Sombero

Brand Manager & Head of Marketing and Digital

Ferrari Singapore (Ital Auto)

With more than 20 years of experience in the automotive industry, Sheine Ebora-Sombero is an accomplished marketing leader specialising in luxury and premium brands. Originally from the Philippines, she has built an international career spanning Ferrari, Maserati, MINI, Nissan, Hyundai, Ford and Vespa, with the past 14 years dedicated to Ferrari.

Known for developing impactful 360-degree marketing strategies, Sheine combines strategic thinking with creativity to craft memorable brand experiences that deepen customer engagement and drive business growth. Beyond marketing, she is recognised for her collaborative leadership style, with a passion for solving complex business challenges, negotiating win-win outcomes and aligning diverse stakeholders behind a shared vision. She believes that the most effective leaders create clarity, foster trust and turn challenges into opportunities for innovation. Her work is guided by a belief that exceptional marketing goes beyond following trends—it creates them.

Her contributions have earned international recognition through multiple accolades for marketing excellence and leadership. Renowned for delivering impactful strategies and driving business growth, she has built a strong reputation for innovation and excellence within the luxury automotive industry.

Sheine is passionate about nurturing the next generation of marketing professionals and is honoured to contribute as a panel judge, sharing her experience to recognise and inspire marketing excellence.

Beyond her professional role, Sheine is deeply passionate about Ferrari design and heritage, enjoys collecting Ferrari scale models, and loves conceptualising bespoke gifting ideas and customer experiences. Above all, she is a devoted mother to her seven-year-old son, whose curiosity and imagination continue to inspire her creativity and perspective.

At 16, Sheine made a promise to herself that one day she would work for Ferrari. Today, after more than a decade with the iconic marque and a career dedicated to creating exceptional brand experiences, she is living that dream. Her journey is a testament to the power of passion, perseverance and purpose—proving that with vision, determination and hard work, even the boldest dreams can become reality.