2025 JUDGE'S PROFILE

Sandy Lee
VP, Marketing
Mandai Wildlife Group
Sandy Lee is Vice President of Marketing at Mandai Wildlife Group (MWG), leading strategy and execution across attractions, membership, local engagement, and signature events for the Mandai Wildlife Reserve (MWR). Since joining MWG nine years ago, she has played a pivotal role in shaping MWR into a world-class nature and wildlife destination.
Her leadership has driven the successful launches of Bird Paradise and Rainforest Wild Asia, along with milestone celebrations like Singapore Zoo’s 50th Zoobilee, River Wonders’ first SG Baby Panda, and Night Safari’s 30th Anniversary.
With over 18 years of past experience in integrated communications across financial services, mobile, tech, and government sectors, Sandy is known for her optimism, collaborative spirit, and thoughtful leadership. Outside of work, she’s a proud “Tiger Mom” of two and finds joy in travel planning—especially visiting zoos and aquariums for inspiration.
View other 2025 judges’ profile

Vivien Tan
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Ray Chen Liang
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Shukai Koh
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June Lee
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Eileen Goh
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Jason Huan
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Kaleb Loh
Head, Brand and Marketing
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Jackson Sim
Cluster Director of Marketing
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Bhavana Gupta
Director, Marketing & Product Strategy

Pearlyn Yeo
Head of Marketing & Content
Jetpac Global

Sandy Lee
VP, Marketing
Mandai Wildlife Group

Tracy Lui
Senior Assistant Director, Marketing Communications & Retail
Mount Faber Leisure Group

Serene Chen
Deputy Director
National Volunteer and Philanthropy Centre (NVPC)

Alan Lai
Director, Digital Marketing Technology
Pan Pacific Hotels Group

Huimin Li
Marketing Director, APAC
Paradox

Jenny Tang
Deputy Director and Head, Digital Marketing
Singapore Management University

Daniel Ng
Chief Revenue Officer
Target Media Singapore

Chrystian Adhiputra Lim
Marketing Director, Singapore & Malaysia
The Coca-Cola Company

Kyra Huang
Director of Marketing, Communications, Product and Partnerships
Thomson Medical

Pooi San Kok
Chief Creative Officer
Wingstop International