2020 JUDGE’S PROFILE

Sandra Tan

Assistant Vice President, Marketing
MSIG Insurance (Singapore)

Sandra is a seasoned digital marketing professional with over 16 years of experience in both agency and corporate setups. Currently the Head of Marketing with leading general insurer, MSIG, Sandra is responsible for its B2C business. She oversees the marketing strategies and digital capabilities, to drive strong product positioning and growth for MSIG’s personal lines portfolio.

Sandra believes in developing a high-performance culture. Prior to MSIG, she was the Head of Digital Marketing for Etiqa Insurance where she spent 3 years establishing the marketing team and led the launch of its digital brand, Tiq, which won multiple marketing awards and scaled the company’s online revenue to new heights.

Outside of work, Sandra enjoys catching up with her reading and spending time with her two children as well as educating them to be financially savvy.