Rachel Ma

Director, Group Marketing (Beverages)

Yeo Hiap Seng

Rachel Ma has spent two decades building brands and growth agendas across beverages, nutrition, health, retail and fuels at Nestlé, Suntory’s BRAND’S, Dairy Farm Group and Shell. This breadth has shaped a versatile perspective and a strong instinct for spotting patterns, opportunities and routes to growth across categories and industries.

Today, she leads insights, strategy and innovation for Yeo’s beverage portfolio, helping shape the next phase of growth for one of Singapore’s most established heritage brands. Her work focuses on turning consumer insight, commercial realities and brand relevance into ideas built to succeed in market.

Rachel is drawn to original thinking with clear purpose. A Singaporean at heart, she is passionate about championing local brands, people talent and seeing them earn the success and recognition they deserve.