Pooi San Kok

APAC Regional Marketing Director

Wingstop International

Pooi-San is a senior marketer and innovator with over 20 years’ experience leading brand growth, category expansion, and market transformation across Asia Pacific. As APAC Regional Marketing Director, she focuses on building brands that connect deeply with local markets and drive sustainable growth across diverse regions including Greater China, North Asia, South-East Asia, and the Pacific.

Throughout her international career, Pooi-San has shaped the launch of new categories, repositioned brands for long-term relevance, and built regional marketing ecosystems that deliver measurable business outcomes. Her leadership style combines strategic rigour with cultural empathy, enabling her to build strong internal and external partnerships across complex, fast-changing environments.

Recognised for her ability to navigate both global ambitions and local realities, Pooi-San brings a sharp commercial focus, cross-cultural expertise, and a commitment to growing international brands—bringing along the people behind the brands with clarity and purpose. She believes strong brands are built not just on products, but on trust, relevance, and leadership that empowers teams across borders.