Pearlyn Yeo

Former Head of Marketing & Content

Jetpac Global

As Head of Marketing and Content in the Jetpac Global team, Pearlyn is responsible for overall marketing and design for brand campaigns and product launches in Jetpac Global. As part of the core team who launched Circles.Life’s viral campaigns back in 2017 and 2018, she led 0 to 1 product launches including Discover by Circles.Life, contributing as a key member in multi-disciplinary roles across design, UIUX, marketing and overall strategy. In addition, Pearlyn also headed up the design experience team which claimed top spot in Twimbit’s evaluation of superior design experience of the telecommunications industry.

Prior to joining Circles, Pearlyn worked in account management at a digital agency, where she led regional client engagements across various industries. During her time there, she played a key role in the successful launch of several high-profile digital projects that received industry recognition.

Pearlyn holds an MBA from the Quantic School of Business and Technology and is a graduate of the National University of Singapore (NUS), where she majored in Communications and New Media. She was also amongst the pioneer batch of the Interactive Media Development minor, a collaboration between the School of Communications and New Media and the School of Computer Science.

Outside of work, Pearlyn is passionate about dance and fitness, and runs her own newsletter online.