Kate Yu

Former Chief Marketing Officer

KFC, Yum! Brands

Kate is a seasoned marketing leader with a record of building well-loved iconic brands in APAC/globe.
For over two decades she’s been a marketing leader, digital transformation advocate, and marketing capability builder.
She’s worked with world-class marketing teams in P&G and Unilever to grow some of the world’s most well-loved brands such as Pantene, Head & Shoulders, SK-II, and Anna Sui. She has built share, sales, and profit for every brand handled and believes in the power of consumer centricity, data-driven insights, and creating brilliant communications and brand experiences.
She built a Customer Analytics company and partnered with C-suite across industries to drive transformation and build modern marketing muscle for clients.
Kate is a passionate advocate for empowering women; co-founding a marketplace for mothers and co-authoring a book on marketing. She loves creativity and story-telling that touches the hearts and minds of consumers.