2020 JUDGE’S PROFILE

Joey Tan

Executive Director, Social Media Management
Standard Chartered Bank

As Executive Director, Social Media Management, at Standard Chartered Bank, Joey Tan is responsible for developing the global social media strategy and overseeing the development of this channel to deliver superior customer experience and to drive social commerce results for the bank across all retail markets.

With over 14 years of experience in the digital and social media space, Joey has always been part of teams that lead digital transformation in the organisation. She has established digital and social media functions from ground-up (people, process and technology) across international and regional banks in Asia and the Middle East, and has a proven track record of successful end-to-end implementations in these domains to deliver business results. Integrity, tenacity and collaboration are key tenets of her values at work.