Jaslyn Lam

Director of Marketing and Food Innovation

KFC Singapore

Leading the strategic transformation of KFC Singapore, driving its evolution into a future-ready brand at the intersection of culture, technology, and changing consumer behaviour. Responsible for accelerating commercial growth through brand innovation, customer experience transformation, and ecosystem partnerships.

A brand and communications leader with over 20 years of experience delivering business growth across global, regional, and local markets. Combining deep expertise in consumer insights, data, and technology to build brands that shape behaviour, create cultural relevance, and drive measurable commercial impact.

Proven track record of leading award-winning marketing campaigns and delivering sustained business results for world-class brands including P&G, Audi, VISA, Standard Chartered Bank, OCBC, KFC, Qatar Airways, Cathay Pacific, and Pernod Ricard.