Jacke Chye

Head of Marketing & Communications

Savills Singapore

Jacke loves storytelling. When he wrote his first play in secondary school, he didn’t realise till later that he could use the fundamentals of storytelling to harness them for the corporate world.

These days when conceptualising a campaign, he focuses on the lead characters in the form of the target audiences: their needs, desires and aspirations. Then he weaves in the plot and the story begins.

His love for marketing first began at university and has since evolved and sprawled over to include branding, corporate communications, events, content marketing and digital marketing in both the B2C- and B2B- sphere.

Jacke has been a marketing veteran for more than 25 years, cutting his teeth on industries ranging from media & entertainment, IT, retail, transportation and real estate.

He has a track record of designing creative and innovative ways to engage his audience with a fresh narrative that draws from stories of drama, levity and hope.