Erin Kok

Associate Director, Performance Marketing

Klook

Erin currently oversees paid social, display & app marketing for Klook – Asia’s leading platform for experiences and travel services; to generate demand & create unforgettable memories for travellers across over 2700 destinations.

An experienced performance marketer with a non-conventional background, Erin has worked in agencies, vendor & client side across a good mix of verticals (tourism, tech & FMCG). This has provided her the opportunity to work on an array of marketing projects which include the development of social listening, marketing automation, SEM & metasearch systems from ground-up.

Erin believes that the best marketing is powered by data, coupled with effective integration of channels and creatives. Unsurprisingly, she stays on the cutting edge of marketing to the younger “Gen Z” generation by immersing herself in the latest social trends on TikTok, Instagram, and YouTube. & of course, by staying up to date with the latest news from Marketing Interactive.