Eleanor Wang

Director Marketing SEA

PUMA Southeast Asia

As the Director of Marketing for PUMA Southeast Asia, Eleanor specialises in sports and lifestyle marketing with a proven record of driving strategic initiatives, fostering brand loyalty, and delivering exceptional results. She excels in innovative digital campaigns, brand development, and leading high-performance teams. Eleanor has successfully orchestrated impactful campaigns, such as PUMA Southeast Asia’s first PUMA Palermo Pop-Up and partnerships with Standard Chartered Singapore Marathon and HYROX.

Managing markets in Singapore, Malaysia, Indonesia, Thailand, and the Philippines, Eleanor oversees Brand, Go-To-Market, Media, and Creative functions. Her key achievements include implementing a full-funnel marketing approach, enhancing brand affinity through strategic partnerships, integrating new media platforms, and achieving extensive campaign exposure and strong sell-through rates through effective PR and seeding strategies.