Alan Lai

Director, Digital Marketing Technology

Pan Pacific Hotels Group

Alan is a future-focused technologist at the intersection of marketing, digital innovation, and hospitality. With a passion for transforming data into meaningful experiences, he champions the use of technology to elevate engagement across customers, teams, and partners. As Director, Digital Marketing Technology at Pan Pacific Hotels Group, Alan drives the Group’s digital transformation efforts, focusing on enhancing direct digital platforms and building a robust, data-driven ecosystem for long-term growth.