2025 Winners

Marketer of the Year
McDonald’s Singapore
1. Excellence in Advertising
Gold
GSK
Campaign: Shingles Disease Awareness Campaign
Agencies: THE M MAKERS, HELLO HEALTH GROUP
Silver
Geneco
Campaign: Till the End of Time
Bronze
OCBC SG
Campaign: Parent-powered, kid-approved: A Mobile-First Strategy That Builds Banking Habits from Young for OCBC MyOwn Account
Agency: ADA
2. Excellence in AI-Powered Storytelling
Gold
Mead Johnson Nutrition
Brand: Enfagrow
Campaign: Tiny Voices, Mighty Message: The AI-Led Journey of a Toddler’s Love Song to Mums
Agency: Ampersand Advisory
Silver
L’Oreal Travel Retail Asia Pacific
Brand: Lancôme Travel Retail Asia Pacific
Campaign: Lancôme Génifique Ultimate Travelers’ Repair Clinic
Agency: AIR Concepts
Bronze
Hong Kong Tourism Board
Campaign: Hide and SeeK Hong Kong
3. Excellence in Anniversary Marketing
Gold
Mandai Wildlife Group
Brand: Night Safari
Campaign: Night Safari’s 30th Anniversary
Silver
Edrington Singapore
Brand: The Macallan
Campaign: The Macallan – The Heart of The Spirit Experience
Agency: I_Possible
Bronze
Jewel Changi Airport
Campaign: Jewel’s 5th Anniversary Campaign: What A Feelin5
Bronze
Mount Faber Leisure Group
Brand: Singapore Cable Car
Campaign: Singapore Cable Car x Hello Kitty Joint 50th Anniversary
4. Excellence in B2B Marketing
Gold
Singtel
Campaign: SMB Reset – Rewriting the SMB Playbook
Agencies: OMD Singapore, Hogarth, SPH Content Lab
Silver
DBS Bank
Campaign: Power up your business with DBS RAPID
Agency: Nine:TwentyEight
Bronze
UOB
Campaign: We Are Social
5. Excellence in Brand Awareness
Gold
Singapore Tourism Board and Warner Music Singapore
Campaign: From Marina Bay to the Moon: How Singapore Danced with Coldplay
Silver
TECNO Mobile
Brand: TECNO
Campaign: Tone Proud
Agencies: McCann Worldgroup Singapore, McCann Worldgroup China, MRM Shanghai
Bronze
Deliveroo Singapore
Campaign: No Need to Think 
Agency: VCCP Singapore
6. Excellence in Brand Strategy
Gold
Ministry of Digital Development and Information
Brand: ForwardSG
Campaign: ForwardSG
Agency: DSTNCT
Silver
SPH Media 
Brand: The Straits Times
Campaign: Feed Your Curiosity
Agency: VCCP Singapore
Bronze
ION Orchard
Campaign: Celebrating 15 Years of ION Orchard
Agency: Team Lewis
Bronze
Singapore Tourism Board and Warner Music Singapore
Campaign: From Marina Bay to the Moon: How Singapore Danced with Coldplay
7. Excellence in Communications / Public Relations
Gold
Ministry of Digital Development and Information
Brand: ForwardSG
Campaign: ForwardSG
Agency: DSTNCT
Silver
Mandai Wildlife Group
Brand: Rainforest Wild Asia
Campaign: Launch of Rainforest Wild Asia
Agency: Tate Anzur
Bronze
Sentosa Development Corporation
Brand: Sentosa
Campaign: Sentosa First Dippers
Agency: GOVT Singapore
8. Excellence in Consumer Insights / Market Research
Gold
Samsung Electronics Singapore (SESP)
Brand: Samsung
Campaign: Unfold Tomorrow: Mobile Redefined with Samsung Galaxy Z Fold6 | Flip6
Agency: Starcom Singapore
Silver
FairPrice Group
Campaign: A Full Plate: A look at the nutritional state of the nation
Agency: Blanc
Bronze
DBS Bank
Campaign: S$8,888 Abundance Giveaway Campaign
9. Excellence in Content Marketing
Gold
Singapore Police Force
Campaign: Anti-Scam
Agencies: AsiaOne Online, Starcom Singapore
Silver
Ministry of Digital Development and Information
Brand: ForwardSG
Campaign: ForwardSG
Agency: DSTNCT
Bronze
McDonald’s Singapore
Campaign: My Happy Place
Agency: Bandwagon Labs
10. Excellence in CSR / Cause Marketing
Gold
Mastercard
Campaign: #AcceptanceMatters
Agency: McCann Worldgroup Singapore
Silver
HSBC Singapore
Campaign: HSBC Mind Athletes Tournament
Agency: VML Singapore
Bronze
Far East Organization
Campaign: Chef X
11. Excellence in Customer Engagement
Gold
McDonald’s Singapore
Campaign: Garlic Chilli. It’s a Singapore Thing.
Agencies: Leo Singapore, OMD Singapore
Silver
McDonald’s Singapore
Campaign: My Happy Place
Agencies: Bandwagon Labs, OMD Singapore
Bronze
For Real Co.​
Campaign: Bringing people closer together, for real. ​
Agencies: Starcom Singapore, Leo Singapore
12. Excellence in Data Privacy and Security Marketing
Gold
Singtel
Campaign: Hello Securi-tea
Agencies: Leo Singapore, OMD Singapore
Silver
Singapore Police Force
Campaign: ScamShield Suite: Your First Line of Defense
Agencies: Starcom Singapore, Dentsu Creative
Bronze
Mastercard
Campaign: Mastercard Safety & Security
Agency: Mastercard Services
13. Excellence in Data-Driven Marketing
Gold
Pan Pacific Hotels Group
Campaign: Analyze, Architect and Activate; Next Phase of Channel-First to Audience-First Approach and Strategy
Agency: Mezzo Labs
Silver
Sentosa Development Corporation
Brand: Sentosa
Campaign: Always-On Performance to Always On Island
Agency: Starcom Singapore
Bronze
Spotify
Campaign: Wrapped 2024
Agencies: Zenith Singapore (Publicis OneVibe), Juice Singapore, TBWA Thailand, Juice Philippines, Ambilhati, Sven, Goodstuph, Happiness, NEAR
14. Excellence in Digital Marketing
Gold
McDonald’s Singapore
Campaign: My Happy Place
Agencies: OMD Singapore, Bandwagon Labs, Distilleri
Silver
TECNO Mobile
Brand: TECNO
Campaign: Tone Proud
Agencies: McCann Worldgroup Singapore, McCann Worldgroup China, MRM Shanghai
Bronze
Samsung Electronics Singapore (SESP)
Brand: Samsung
Campaign: Reshaping the Galaxy Paradigm
Agency: Starcom Singapore
15. Excellence in eCommerce Marketing
Gold
Pan Pacific Hotels Group
Campaign: The Pan Pacific Edit – Transforming E-Commerce Campaigns
Silver
Victory Hill Exhibitions
Brand: NEON
Campaign: Magical eCommerce for Harry Potter: Visions of Magic
Agency: RED² Digital
Bronze
Lenovo
Campaign: Engage-to-Convert Livestreaming Campaign
Agency: Assembly
16. Excellence in Event Marketing
Gold
HSBC Singapore
Campaign: HSBC Mind Athletes Tournament
Agency: VML Singapore
Silver
Central Narcotics Bureau
Campaign: Uninfluenced – The Trip: What Happened in Larspura?
Agency: Starcom Singapore
Bronze
Singtel
Campaign: Hello Securi-tea
Agencies: Leo Singapore, OMD Singapore
17. Excellence in Experiential Marketing
Gold
HSBC Singapore
Campaign: HSBC Mind Athletes Tournament
Agency: VML Singapore
Silver
The Lo & Behold Group
Brand: New Bahru
Campaign: New Bahru Preview Experience
Agency: Tate Anzur
Bronze
McDonald’s Singapore
Campaign: My Happy Place
Agencies: Bandwagon Labs, OMD Singapore
18. Excellence in Gaming
Gold
HSBC Singapore
Campaign: HSBC Mind Athletes Tournament
Agency: VML Singapore
Silver
McDonald’s Singapore
Campaign: My Happy Place
Agency: Bandwagon Labs
Bronze
National Crime Prevention Council
Campaign: #XiamTheScams
Agency: Sqkii
19. Excellence in Influencer / KOLs Marketing
Gold
McDonald’s Singapore
Campaign: The McGriddles® Close Friends List
Agencies: Leo Singapore, OMD Singapore
Silver
Geneco
Campaign: here. sunrise x sunset
Bronze
Geneco
Campaign: Till the End of Time
20. Excellence in Integrated Marketing
Gold
Citibank Singapore
Brand: Citi PremierMiles Mastercard
Campaign: Make The Holiday You Want Happen
Agencies: Spark Foundry Singapore, Nine: TwentyEight, Performics India
Silver
Central Narcotics Bureau
Campaign: Uninfluenced – The Trip: What Happened in Larspura?
Agency: Starcom Singapore
Bronze
Mandai Wildlife Group
Brand: Rainforest Wild ASIA
Campaign: Choose Your Wild
21. Excellence in Interactive Marketing / AR & VR
Gold
L’Oreal Travel Retail Asia Pacific
Brand: Lancôme Travel Retail Asia Pacific
Campaign: Lancôme Génifique Ultimate Travelers’ Repair Clinic
Agency: AIR Concepts
Silver
McDonald’s Singapore
Campaign: My Happy Place
Agencies: Bandwagon Labs, OMD Singapore
Bronze
SingPost Centre (Managed by CapitaLand)​
Brands: SingPost Centre & KITKAT
Campaign: SingPost Centre Christmas at KITKAT Kabin
Agency: SKALE by GrowthDesk
22. Excellence in Launch Marketing
Gold
McDonald’s Singapore
Campaign: Sweet Paprika Chicken McCrispy – The Crispiest Takeover
Agencies: Leo Singapore, OMD Singapore
Silver
Mandai Wildlife Group
Brand: Rainforest Wild ASIA
Campaign: Choose Your Wild
Bronze
Central Narcotics Bureau
Campaign: Uninfluenced – The Trip: What Happened in Larspura?
Agency: Starcom Singapore
23. Excellence in Live-Streaming Marketing
Gold
SEM9
Campaign: The Fan-Powered Sponsorship
Agency: McCann Worldgroup Singapore
Silver
Advanced Micro Devices
Brand: AMD
Campaign: AMD x Acer x Foodpanda Fuel your Gaming: Nitro Eats Campaign
Agency: Eliphant
Bronze
Coliwoo
Campaign: Coliwoo XHS Livestream at Multiple properties.
24. Excellence in Location-Based Marketing
Gold
Wecome Cates
Campaign: Beyond Delivery Radius: The Cates’ Zone Activation Campaign
Silver
SATS
Campaign: Digital Recruitment Campaign
Agency: Havas Media Singapore
Bronze
Ministry of Culture, Community & Youth, Ministry of Social and Family Development
Campaign: SG Cares Volunteer Centre
Agency: Starcom Singapore
25. Excellence in Loyalty Marketing
Gold
McDonald’s Singapore
Campaign: Garlic Chilli. It’s a Singapore Thing.
Agencies: Leo Singapore, OMD Singapore
Silver
Pan Pacific Hotels Group
Campaign: Beyond the Booking: Personalised Journeys that Delight Guests and Drive Revenue
Agency: Digitas Singapore
Bronze
Standard Chartered Bank
Campaign: Million Reasons To Be Happier
Agencies: Accenture Song, Leo Burnett, Dentsu
26. Excellence in Marketing Innovation
Gold
HSBC Singapore
Campaign: HSBC Mind Athletes Tournament
Agency: VML Singapore
Silver
Lee Kum Kee
Campaign: Lee Kum Kee, The Best Feasts are Made Together.
Agency: Mashwire
Bronze
McDonald’s Singapore
Campaign: My Happy Place
Agencies: Bandwagon Labs, OMD Singapore
27. Excellence in Marketing to a Specific Audience
Gold
McDonald’s Singapore
Campaign: The McGriddles® Close Friends List
Agencies: Leo Singapore, OMD Singapore
Silver
McDonald’s Singapore
Campaign: Breaking Fast this Ramadan, The McDonald’s Way
Agency: OMD Singapore
Bronze
National Environment Agency
Campaign: Meet Death Like An Old Friend
Agency: Starcom Singapore
28. Excellence in Marketing Transformation
Gold
Pan Pacific Hotels Group
Campaign: Analyze, Architect and Activate; Next Phase of Channel-First to Audience-First Approach and Strategy
Agency: Mezzo Labs
Silver
Millennium Hotels and Resorts
Campaign: Millennium Hotels and Resorts
Bronze
OCBC SG
Campaign: From Chaos to Clarity: Project ORBIT –
OCBC Real-time Banking Intelligence for Transformation
Agency: ADA
29. Excellence in Media Strategy
Gold
DBS Bank
Brand: POSB
Campaign: POSB 4 MONEY HABITS
Agencies: Performics Singapore, The Secret Little Agency
Silver
Ministry of Culture, Community & Youth, Ministry of Social and Family Development
Campaign: SG Cares Volunteer Centre
Agency: Starcom Singapore
Bronze
Singapore Police Force
Campaign: ScamShield Suite: Your First Line of Defense
Agencies: Starcom Singapore, Dentsu Creative
30. Excellence in Mobile Marketing
Gold
HSBC Singapore
Campaign: Play it Forward
Agency: Ogilvy Singapore
Silver
McDonald’s Singapore
Campaign: My Happy Place
Agency: Bandwagon Labs
Bronze
McDonald’s Singapore
Campaign: Collect Quest
Agencies: OMD Singapore, Distilleri
31. Excellence in Multilingual Marketing
Gold
Victory Hill Exhibitions
Brand: NEON
Campaign: Magical Multilingual Marketing for Harry Potter: Visions of Magic
Agency: RED² Digital
Silver
Mastercard
Campaign: Mastercard Safety & Security
Agency: Mastercard Services
Bronze
Lee Kum Kee
Campaign: Lee Kum Kee Celebrates Culinary Greatness at Asia’s 50 Best Restaurants 2025 Awards
Agency: RED² Digital
32. Excellence in Omnichannel
Gold
Mastercard
Campaign: #AcceptanceMatters
Agency: McCann Worldgroup Singapore
Silver
McDonald’s Singapore
Campaign: My Happy Place
Agency: Bandwagon Labs
Bronze
Ministry of Digital Development and Information
Brand: Gov.sg
Campaign: Forward Singapore: Together, for Better Roadshow
Agency: Starcom Singapore
33. Excellence in Out-of-Home Advertising
Gold
Mandai Wildlife Group
Brand: Rainforest Wild ASIA
Campaign: Choose Your Wild
Silver
The Coca-Cola Company
Brand: Coca-Cola
Campaign: Coca-Cola Chinese New Year 2025
Agency: OpenX (WPP Media)
Bronze
Health Promotion Board
Campaign: Salt Changes The Relationship We Have With Flavour
Agencies: Starcom Singapore, Leo Singapore
34. Excellence in Performance Marketing
Gold
Mandai Wildlife Group
Brand: Mandai Wildlife Reserve
Campaign: Weather-based Ad Bidding for Local Always-on Search Engine Marketing Campaign
Silver
Victory Hill Exhibitions
Brand: NEON
Campaign: Magical Performance Marketing for Harry Potter: Visions of Magic
Agency: RED² Digital
Bronze
Citibank Singapore
Brand: Citigold
Campaign: Wealth – Reimagined with Precision
Agencies: Performics India, Spark Foundry Singapore, 360 Communication
35. Excellence in Personalisation Marketing
Gold
Pan Pacific Hotels Group
Campaign: Beyond the Booking: Personalisation online to onsite
Agency: Digitas Singapore
Silver
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Bronze
Schroder Investment Management (Singapore)
Brand: Schroder
Campaign: Schroder ISF Global Credit Income Campaign
36. Excellence in Programmatic Marketing
Gold
Samsung Electronics Singapore (SESP)
Brand: Samsung
Campaign: Unfold Tomorrow: Mobile Redefined with Samsung Galaxy Z Fold6 | Flip6
Agency: Starcom Singapore
Silver
Standard Chartered Bank
Campaign: Standard Chartered Bank achieves 385% higher conversions, using intelligent audience targeting and real-time optimisation, with Dentsu Singapore and Quantcast.
Agencies: Dentsu Singapore, Quantcast – AdTech Partner
Bronze
ACCOR
Brand: ALL (Accor’s Lifestyle Loyalty Program)
Campaign: For ALL The Travellers In You
Agency: iProspect Singapore
37. Excellence in Public Sector / Non-Profit Marketing
Gold
Health Promotion Board
Campaign: Salt Changes The Relationship We Have With Flavour
Agencies: Starcom Singapore, Leo Singapore
Silver
Sport Singapore
Campaign: Together We Play
Agencies: Starcom Singapore, Off The Beaten Track
Bronze
Ministry of Digital Development and Information
Brand: Gov.sg
Campaign: Forward Singapore: Together, for Better Roadshow
Agencies: McCann Singapore, Mullenlowe Singapore, Starcom Singapore, Pico
38. Excellence in Relationship Marketing
Gold
Pan Pacific Hotels Group
Campaign: Building Relationships, One Guest at a Time
Agency: Digitas Singapore
Silver
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Bronze
Syngenta Asia Pacific
Campaign: ePartnerGrow
Agency: PRM Marketing Services (PRMMS)
39. Excellence in Retail / Shopper Marketing
Gold
FairPrice
Campaign: Winning CNY Baskets with FairPrice Housebrands
Silver
Raffles City Singapore (CapitaLand Investment)
Campaign: Raffles City Beauty Vault
Agency: Yatta Workshop
Bronze
Lendlease
Campaign: You Won’t Believe It’s Trash – Trash to Eden
Agency: POPPER ASIA
40. Excellence in Search Marketing
Gold
National Trades Union Congress (NTUC)
Brand: NTUC LearningHub
Campaign: Rewrite Your Future
Agencies: RED² Digital, Bread Butter Bacon
Silver
Sentosa Development Corporation
Brand: Sentosa
Campaign: Always-On Performance to Always On Island
Agency: Starcom Singapore
Bronze
Gardens by the Bay
Campaign: Brand Search in Bloom: Gardens by the Bay Drives Conversions with Efficiency
Agency: InstaMedia Labs
41. Excellence in Social Media Marketing
Gold
Sentosa Development Corporation
Brand: Sentosa
Campaign: Social AO: Island Destination to Island Storyteller
Agency: MINISTRY Agency
Gold
Samsung Electronics Singapore (SESP)
Brand: Samsung
Campaign: Reshaping the Galaxy Paradigm
Agency: Starcom Singapore
Silver
AIA Singapore
Campaign: Enabling Healthier, Longer, Better Lives through AlA Ultimate Critical Cover
Bronze
Singapore Tourism Board
Campaign: Singapore Grand Prix Season 2024
Agencies: Zenith Singapore (Shophouse@Publicis), BBH Singapore (Shophouse@Publicis), WE Communications
42. Excellence in Sponsorship Activation
Gold
HSBC Singapore
Campaign: HSBC Mind Athletes Tournament
Agency: VML Singapore
Silver
HSBC Singapore
Campaign: Play it Forward
Agency: Ogilvy Singapore
Bronze
McDonald’s Singapore
Campaign: The McGriddles® Breakfast Icon Collection
Agencies: Leo Singapore, OMD Singapore
43. Excellence in TV / Video Advertising
Gold
OCBC SG
Brand: OCBC
Campaign: Effortless Banking with OCBC
Agency: GOVT Singapore
Silver
PUB, Singapore’s National Water Agency
Campaign: Our Water Makes Every Moment Count
Agencies: Grey Singapore, Starcom Worldwide
Bronze
Health Promotion Board
Campaign: Salt Changes The Relationship We Have With Flavour
Agencies: Starcom Singapore, Leo Singapore
44. Excellence in Urban Guerrilla Marketing
Gold
Sony Pictures Entertainment
Campaign: Venom: Bucking the Superhero Formula
Agencies: OMD Singapore, CNS Connections
Silver
CapitaLand Investment
Brand: CQ @ Clarke Quay
Campaign: CQ Spectrum Countdown: The Next Stage
Agency: POPPER ASIA
Bronze
Lendlease
Campaign: You Won’t Believe It’s Trash – Trash to Eden
Agency: POPPER ASIA
45. Excellence in Viral Marketing
Gold
Subway Singapore
Campaign: SUBWAY CHILLI CRAB: ONE NATION “FULL OF CRAB”
Agencies: Zenith Singapore, Leo Singapore, AKA, Chemistry, MSL
Silver
National Trades Union Congress (NTUC)
Brand: NTUC LearningHub
Campaign: Rewrite Your Future
Agencies: RED² Digital, Bread Butter Bacon
Bronze
NTUC Club
Brand: Wild Wild Wet
Campaign: Dive Into Colours
46. Marketing Leader of the Year
Gold
Pizza Hut Singapore
Individual: Jayss Rajoo
Silver
AIA Singapore
Individual: Allison Chew
Bronze
IHH Healthcare Singapore
Individual: Serene Lim
47. Marketing Team of the Year
Gold
The Lo & Behold Group
Silver
PSB Academy
Bronze
ION Orchard