2025 Finalists
1. Excellence in Advertising
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ACCOR Brand: ALL (Accor’s Lifestyle Loyalty Program) Campaign: For ALL The Travellers In You Agencies: iProspect Singapore, Beautiful Destinations |
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Geneco Campaign: Till the End of Time |
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Geneco Campaign: #ForestOfProsperity |
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Geneco Campaign: here. sunrise x sunset |
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GSK Campaign: Shingles Disease Awareness Campaign Agencies: THE M MAKERS, HELLO HEALTH GROUP |
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Millennium Hotels and Resorts Campaign: 30 Years of Excellence |
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Ministry of Digital Development and Information Brand: Gov.sg Campaign: Forward Singapore: Together, for Better Roadshow Agency: Starcom |
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OCBC SG Campaign: Parent-powered, kid-approved: A Mobile-First Strategy That Builds Banking Habits from Young for OCBC MyOwn Account Agency: ADA |
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Spotify Campaign: Wrapped 2024 Agencies: Zenith (Publicis OneVibe), Juice Singapore, TBWA Thailand, Juice Philippines, Ambilhati, Sven, Goodstuph, Happiness, NEAR |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Coke Music Promo 2024 Agency: OpenX (WPP Media) |
2. Excellence in AI-Powered Storytelling
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ABB Campaign: ABB-e AI Conversational Mascot Agency: INVNT |
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DBS Bank Campaign: AI-Powered Behavioural Science Nudges: A Flywheel for Increased Engagement |
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DBS Bank Campaign: Launch of Spark GenAI Agency: Flash Concepts |
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Hong Kong Tourism Board Campaign: Hide and SeeK Hong Kong |
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Lee Kum Kee Campaign: Lee Kum Kee, The Best Feasts are Made Together. Agency: Mashwire |
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L’Oreal Travel Retail Asia Pacific Brand: Lancôme Travel Retail Asia Pacific Campaign: Lancôme Génifique Ultimate Travelers’ Repair Clinic Agency: AIR Concepts |
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Mead Johnson Nutrition Brand: Enfagrow Campaign: Tiny Voices, Mighty Message: The AI-Led Journey of a Toddler’s Love Song to Mums Agency: Ampersand Advisory |
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Singtel Campaign: Once Upon a CNY Agency: Akanga Film Asia |
3. Excellence in Anniversary Marketing
| Constellar Venues Brand: Singapore EXPO Campaign: Bringing the Playground of Possibilities to Life Agency: Burson Singapore |
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Edrington Singapore Brand: The Macallan Campaign: The Macallan – The Heart of The Spirit Experience Agency: I_Possible |
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IHH Healthcare Singapore Brand: Gleneagles Hospital Singapore Campaign: Gleneagles Hospital Singapore – 65 Years Healthier Today & Beyond Agencies: The Moment Collective, Arctic Fox Studios Asia |
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ION Orchard Campaign: Celebrating 15 Years of ION Orchard Agency: Team Lewis |
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Jewel Changi Airport Campaign: Jewel’s 5th Anniversary Campaign: What A Feelin5 |
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Mandai Wildlife Group Brand: Night Safari Campaign: Night Safari’s 30th Anniversary |
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Ministry of Digital Development and Information Brand: Gov.sg Campaign: SG60 Launch Campaign Agency: GOVT Singapore |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car x Hello Kitty Joint 50th Anniversary |
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PSB Academy Campaign: 60th Anniversary – Diamond Jubilee Celebration |
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Youth Corps Singapore Campaign: 10 Out of 10 Will Do Good Agency: DSTNCT |
4. Excellence in B2B Marketing
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DBS Bank Campaign: Power up your business with DBS RAPID Agency: Nine:TwentyEight |
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DBS Bank Campaign: Pivotal: How Treasury and Finance Enable a New Era of Globalisation Agency: Financial Times |
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HSBC Campaign: Don’t Expand in ASEAN: How HSBC Won Over MMEs in the World’s Fastest Growing Trade Bloc. Agencies: Grey Hong Kong, Grey Singapore |
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Ingredion Singapore Campaign: Ingredion’s Texture Equation Agency: TRIAD |
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NCS Campaign: NCS Impact 2024 – Social Agency: TBWA Singapore |
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SAS Institute Campaign: SAS-IDC Data and AI Pulse Integrated Programmes for Asia Pacific Agency: TwoSpuds |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Singtel Campaign: SMB Reset – Rewriting the SMB Playbook Agency: OMD Singapore |
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Syngenta Asia Pacific Campaign: ePartnerGrow Agency: PRM Marketing Services (PRMMS) |
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UOB Campaign: UOB Business Outlook Study 2024 Agency: We Are Social |
5. Excellence in Brand Awareness
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Central Provident Fund Board (CPFB) Campaign: Find Your Financial Calm Agency: McCann Worldgroup Singapore |
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DBS Bank Brand: POSB Campaign: POSB 4 MONEY HABITS Agencies: Performics, The Secret Little Agency |
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Deliveroo Singapore Campaign: No Need to Think Agency: VCCP Singapore |
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GOMO By Singtel Campaign: GOMO – Being On GOMO Is Like Agencies: Leo, Publicis Chemistry, OMD Singapore |
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ION Orchard Campaign: Celebrating 15 Years of ION Orchard Agency: Team Lewis |
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Lazada Group Brand: Lazada Campaign: Lazada’s Epic Birthday Sale 2025 Agency: AnyMind Group |
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Lee Kum Kee Campaign: Lee Kum Kee, The Best Feasts are Made Together. Agency: Mashwire |
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L’Oreal Travel Retail Asia Pacific Brand: Lancôme Travel Retail Asia Pacific Campaign: Lancôme Génifique Ultimate Travelers’ Repair Clinic Agencies: AIR Concepts, IGOO Communications |
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Singapore Tourism Board and Warner Music Singapore Campaign: From Marina Bay to the Moon: How Singapore Danced with Coldplay |
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TECNO Mobile Brand: TECNO Campaign: Tone Proud Agencies: McCann Worldgroup Singapore, McCann Worldgroup China, MRM Shanghai |
6. Excellence in Brand Strategy
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FairPrice Group Campaign: Every Day, Made A Little Better Agency: BBH Singapore |
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HSBC Singapore Campaign: Play it Forward Agency: Ogilvy Singapore |
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ION Orchard Campaign: Celebrating 15 Years of ION Orchard Agency: Team Lewis |
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Lee Kum Kee Campaign: Lee Kum Kee, The Best Feasts are Made Together. Agency: Mashwire |
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Millennium Hotels and Resorts Campaign: Millennium Hotels and Resorts |
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Ministry of Digital Development and Information Brand: ForwardSG Campaign: ForwardSG Agency: DSTNCT |
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Sentosa Development Corporation Brand: Sentosa Campaign: Sentosa Night Mode Agencies: GOVT Singapore, Starcom Singapore |
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Singapore Tourism Board and Warner Music Singapore Campaign: From Marina Bay to the Moon: How Singapore Danced with Coldplay |
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SPH Media Brand: The Straits Times Campaign: Feed Your Curiosity Agency: VCCP Singapore |
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Yeo’s Supersprouts™ Soy Milk Campaign: LET’S GROW AMAZING Agency: Fishermen Integrated |
7. Excellence in Communications / Public Relations
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DBS Bank Campaign: Group Technology Communications |
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DBS Bank Campaign: Pivotal: How Treasury and Finance Enable a New Era of Globalisation Agency: Financial Times |
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Geneco Campaign: here. sunrise x sunset |
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Geneco Campaign: Till the End of Time |
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Geneco Campaign: #ForestOfProsperity |
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Mandai Wildlife Group Brand: Rainforest Wild Asia Campaign: Launch of Rainforest Wild Asia Agency: Tate Anzur |
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Mead Johnson Nutrition Brand: Enfagrow Campaign: A Voice for Every Mum: Enfagrow Uses AI to Redefine Communication This Mother’s Day Agency: Ampersand Advisory |
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Ministry of Digital Development and Information Brand: ForwardSG Campaign: ForwardSG Agency: DSTNCT |
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Scoot Campaign: Scoot’s Embraer E190-E2 Aircraft Launch |
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Sentosa Development Corporation Brand: Sentosa Campaign: Sentosa First Dippers Agency: GOVT Singapore |
8. Excellence in Consumer Insights / Market Research
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DBS Bank Campaign: S$8,888 Abundance Giveaway Campaign |
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DBS Bank Campaign: Cash is King, Cashless is Queen Proposition |
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FairPrice Group Campaign: A Full Plate: A look at the nutritional state of the nation Agency: Blanc Group |
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Ministry of Culture, Community & Youth, Singapore Campaign: Beyond the Dream Agency: AsiaOne Online |
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Samsung Electronics Singapore (SESP) Brand: Samsung Campaign: Unfold Tomorrow: Mobile Redefined with Samsung Galaxy Z Fold6 | Flip6 Agency: Starcom Singapore |
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Singlife Campaign: Honest Lies – Singlife Dementia Cover |
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Singtel Campaign: Hello Value – Always more for you Agency: OMD Singapore |
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UOB Campaign: UOB Business Outlook Study 2024 Agencies: We Are Social, Intuit Research |
9. Excellence in Content Marketing
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Building and Construction Authority Campaign: Building Singapore Agency: SPH Content Lab |
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FairPrice Group Campaign: Premium seafood, made easy – only at FairPrice |
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Land Transport Authority Campaign: Move Lite Campaign: Reasons to Move Lite |
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McDonald’s Singapore Campaign: My Happy Place Agency: Bandwagon Labs |
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Ministry of Digital Development and Information Brand: ForwardSG Campaign: ForwardSG Agency: DSTNCT |
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National Arts Council Campaign: Singapore Art Week 2025 Agency: Starcom Singapore |
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NTUC LearningHub Campaign: Hit Play Level Up Agency: Wild Advertising & Marketing |
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Sentosa Development Corporation Brand: Sentosa Campaign: Content Hub: Island Destination to Island Storyteller Agency: MINISTRY Agency |
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Singapore Civil Defence Force Campaign: WHAT’S YOUR EMERGENCY? Agency: Starcom Singapore |
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Singapore Police Force Campaign: Anti-Scam Agencies: Starcom Media Worldwide, AsiaOne Online |
10. Excellence in CSR / Cause Marketing
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FairPrice Group Campaign: Brand at Every Touchpoint: A 360° Communications Strategy for Nutritional Engagement Agency: Blanc Group |
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Far East Organization Campaign: Chef X |
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HSBC Singapore Campaign: HSBC Mind Athletes Tournament Agency: VML Singapore |
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HSBC Singapore Campaign: Play it Forward Agency: Ogilvy Singapore |
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Lien Foundation Campaign: Redefining Palliative Care in Singapore Agency: Tate Anzur |
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Mastercard Campaign: #AcceptanceMatters Agency: McCann Worldgroup Singapore |
| Ministry of Culture, Community & Youth, Ministry of Social and Family Development Campaign: SG Cares Volunteer Centre Agency: Starcom |
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National Council of Social Service Campaign: Transforming a Walk into a Donation Sprint Agency: Starcom Singapore |
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RHB Singapore Campaign: Small Acts, Big Impact |
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Singapore Pools Campaign: Singapore Pools Community With A Heart 2024 |
11. Excellence in Customer Engagement
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DBS Bank Brand: POSB Campaign: POSB Support Our Heartlands Agencies: Performics, The Secret Little Agency |
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For Real Co. Campaign: Bringing people closer together, for real. Agencies: Starcom, Leo |
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FWD Group Brand: FWD Insurance Campaign: FWD Time to Play Agencies: Accenture Song, Mindshare Regional |
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Geneco Campaign: Till the End of Time |
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McDonald’s Campaign: Garlic Chilli. It’s a Singapore Thing. Agencies: Leo Singapore, OMD Singapore |
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McDonald’s Campaign: My Happy Place Agencies: Bandwagon Labs, OMD Singapore |
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Mead Johnson Nutrition Brand: Enfagrow Campaign: Tiny Voices, Massive Engagement: AI Crafts a Love Song from Toddlers to Mums Agency: Ampersand Advisory |
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RHB Singapore Campaign: Beyond Transactions, Building Meaningful Connections |
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Sentosa Development Corporation Campaign: Turn On Your Night Mode with Sentosa Agencies: GOVT Singapore, Starcom Singapore |
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Singapore Tourism Board Campaign: Culinary Capital Global Positioning Agencies: Shophouse@Publicis (Zenith + BBH Singapore), WE Communications |
12. Excellence in Data Privacy and Security Marketing
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Mastercard Campaign: Mastercard Safety & Security Agency: Mastercard Services |
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Singapore Police Force Campaign: ScamShield Suite: Your First Line of Defence Agencies: Starcom Singapore, Dentsu Creative |
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Singtel Campaign: Hello Securi-tea Agencies: Leo Singapore, OMD Singapore |
13. Excellence in Data-Driven Marketing
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Citibank Singapore Brand: Citigold Campaign: Wealth – Reimagined with Precision Agencies: Performics India, Publicis Precision, Spark Foundry Singapore, 360 Communication |
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Citibank Singapore, Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Amplify 2025 – Citi x Mastercard x Lazada |
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Mastercard Asia Pacific Brand: Accor Hotels Campaign: Mastercard x ALL 20% Off Stays in Indonesia and Australia Agency: iProspect |
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McDonald’s Singapore Campaign: Collect Quest Agency: OMD Singapore |
| Ministry of Culture, Community & Youth, Ministry of Social and Family Development Campaign: SG Cares Volunteer Centre Agency: Starcom |
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OCBC SG Campaign: From Chaos to Clarity: Project ORBIT – OCBC Real-time Banking Intelligence for Transformation Agency: ADA |
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Pan Pacific Hotels Group Campaign: Analyze, Architect and Activate; Next Phase of Channel-First to Audience-First Approach and Strategy Agency: Mezzo Labs |
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SATS Campaign: Digital Recruitment Campaign Agency: Havas Media Singapore |
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Sentosa Development Corporation Campaign: Always-On Performance to Always On Island Agency: Starcom Singapore |
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Spotify Campaign: Wrapped 2024 Agencies: Zenith (Publicis OneVibe), Juice Singapore, TBWA Thailand, Juice Philippines, Ambilhati, Sven, Goodstuph, Happiness, NEAR |
14. Excellence in Digital Marketing
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Central Provident Fund Board (CPFB) Campaign: Find Your Financial Calm Agency: McCann Worldgroup Singapore |
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M1 Campaign: From Data Silos to Seamless Journeys: M1’s Digital Marketing Revolution Agency: Mezzo Labs |
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McDonald’s Singapore Campaign: My Happy Place Agencies: OMD Singapore, BandwagonLabs |
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Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow Creates Unique AI Song In Tribute to Singaporean Mums, wins 2 records Agency: Ampersand Advisory |
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RHB Singapore Campaign: Aligning Digital Experience with Customer Needs: Strategic Approach to SG-MY Transfers |
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Samsung Electronics Singapore (SESP) Campaign: Reshaping the Galaxy Paradigm Agency: Starcom Singapore |
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Sentosa Development Corporation Campaign: Always-On Performance to Always On Island Agency: Starcom Singapore |
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Singapore Civil Defence Force Campaign: WHAT’S YOUR EMERGENCY? Agency: Starcom Singapore |
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Singapore Police Force Campaign: ScamShield Suite: Your First Line of Defence Agencies: Starcom Singapore, Dentsu Creative |
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TECNO Mobile Brand: TECNO Campaign: Tone Proud Agencies: McCann Worldgroup Singapore, McCann Worldgroup China, MRM Shanghai |
15. Excellence in eCommerce Marketing
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Lenovo Campaign: Engage-to-Convert Livestreaming Campaign Agency: Assembly |
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Pan Pacific Hotels Group Campaign: The Pan Pacific Edit – Transforming E-Commerce Campaigns |
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Pan Pacific Hotels Group Campaign: Analyze, Architect and Activate; Next Phase of Channel-First to Audience-First Approach and Strategy Agency: Mezzo Labs |
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Versuni APAC Brand: Versuni Campaign: Versuni’s Double-Digit Sale Success In APAC Agency: Hearts & Science |
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Victory Hill Exhibitions Brand: NEON Campaign: Magical eCommerce for Harry Potter: Visions of Magic Agency: RED² Digital |
16. Excellence in Event Marketing
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Central Narcotics Bureau Campaign: Uninfluenced – The Trip: What Happened in Larspura? Agency: Starcom Singapore |
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Edrington Singapore Brand: The Macallan Campaign: The Macallan – The Heart of The Spirit Experience Agency: I_Possible |
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HSBC Singapore Campaign: HSBC Mind Athletes Tournament Agency: VML Singapore |
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HSBC Singapore Campaign: Play it Forward Agency: Ogilvy Singapore |
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Mandai Wildlife Group Brand: Singapore Zoo Campaign: Zoolympix |
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NTUC Club Brand: Downtown East Campaign: Magical Bamboo Forest |
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Peranakan Museum Campaign: Armenian Street Party: Peranakan Stars Agency: Tate Anzur |
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Porsche Asia Pacific Campaign: Porsche Taycan Regional Launch Agency: DARKHORSE + George P. Johnson |
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Sentosa Development Corporation Campaign: K-Waving the Shores of Sentosa Agencies: Starcom Singapore, Viu |
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Singtel Campaign: Hello Securi-tea Agencies: Leo Singapore, OMD Singapore |
17. Excellence in Experiential Marketing
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DBS Bank Campaign: DBS @ Sibos 2024 Beijing Agency: Modellscape |
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Edrington Singapore Brand: The Macallan Campaign: The Macallan – The Heart of The Spirit Experience Agency: I_Possible |
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Geneco Campaign: here. sunrise x sunset |
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Geneco Campaign: Till the End of Time |
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Geneco Campaign: #ForestOfProsperity |
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HSBC Singapore Campaign: HSBC Mind Athletes Tournament Agency: VML Singapore |
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Mandai X & Club Med Brand: Ranger Buddies Campaign: Start A Wave of Change @ Club Med Bintan |
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McDonald’s Singapore Campaign: My Happy Place Agencies: Bandwagon Labs, OMD Singapore |
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RAKUTEN GROUP Brand: RAKUTEN Campaign: RAKUTEN OPTIMISM: AI ZONE Agencies: Boing!, ADK Holdings, Empire Entertainment, J-ROCK CO., KAYAC |
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The Lo & Behold Group Brand: New Bahru Campaign: New Bahru Preview Experience Agency: Tate Anzur |
18. Excellence in Gaming
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Advanced Micro Devices Brand: AMD Campaign: AMD x Acer x Foodpanda Fuel your Gaming: Nitro Eats Campaign Agency: Eliphant |
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Bridgestone Asia Pacific Campaign: Bridgestone Rivals: Race To The Top Agency: Off The Beaten Track |
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HSBC Singapore Campaign: HSBC Mind Athletes Tournament Agency: VML Singapore |
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McDonald’s Singapore Campaign: My Happy Place Agency: Bandwagon Labs |
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National Crime Prevention Council Singapore Campaign: #XiamTheScams Agency: Sqkii |
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SEM9 Campaign: The Fan-Powered Sponsorship Agency: McCann Worldgroup Singapore |
19. Excellence in Influencer / KOLs Marketing
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AIA Singapore Campaign: Enabling Healthier, Longer, Better Lives through AlA Ultimate Critical Cover and Partnership with Tottenham Hotspur |
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Geneco Campaign: here. sunrise x sunset |
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Geneco Campaign: Till the End of Time |
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GSK Campaign: Shingles Disease Awareness Campaign Agencies: THE M MAKERS, HELLO HEALTH GROUP |
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Hong Kong Tourism Board Campaign: Hide and SeeK Hong Kong |
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McDonald’s Singapore Campaign: The McGriddles® Close Friends List Agencies: Leo Singapore, OMD Singapore |
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McDonald’s Singapore Campaign: The McGriddles® Breakfast Icon Collection Agencies: Leo Singapore, OMD Singapore |
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Sentosa Development Corporation Campaign: K-Waving the Shores of Sentosa Agencies: Starcom Singapore, Viu |
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Spotify Campaign: Wrapped 2024 Agencies: Zenith (Publicis OneVibe), Vero, Near, Happiness, Prodigious |
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TECNO Mobile Brand: TECNO Campaign: Tone Proud Agencies: McCann Worldgroup Singapore, McCann Worldgroup China, MRM Shanghai |
20. Excellence in Integrated Marketing
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Central Narcotics Bureau Campaign: Uninfluenced – The Trip: What Happened in Larspura? Agency: Starcom Singapore |
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Citibank Singapore Brand: Citi PremierMiles Mastercard Campaign: Make The Holiday You Want Happen Agencies: Spark Foundry, Nine: TwentyEight, Performics India, Publicis Media Content and Innovation Singapore |
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DBS Bank Brand: POSB Campaign: POSB 4 MONEY HABITS Agencies: Performics, The Secret Little Agency |
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Health Promotion Board Campaign: Words that Comfort Agencies: Starcom Media Worldwide, Leo Singapore |
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Mandai Wildlife Group Brand: Rainforest Wild ASIA Campaign: Choose Your Wild |
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Mandai Wildlife Group Brand: Singapore Zoo Campaign: Zoolympix |
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PSB Academy Campaign: January Open House 2025 |
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Raffles City Singapore (CapitaLand Investment) Campaign: Raffles City Beauty Vault Agency: Yatta Workshop |
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Samsung Electronics Singapore (SESP) Campaign: Reshaping the Galaxy Paradigm Agency: Starcom Singapore |
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Sentosa Development Corporation Brand: Sentosa Campaign: Sentosa Night Mode Agencies: GOVT Singapore, Starcom Singapore |
21. Excellence in Interactive Marketing / AR & VR
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Central Narcotics Bureau Campaign: Uninfluenced – The Trip: What Happened in Larspura? Agency: Starcom Singapore |
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HSBC Singapore Campaign: Play it Forward Agency: Ogilvy Singapore |
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ION Orchard Campaign: MOMENTS REIMAGINED Agencies: Team Lewis, Untold by Atlas |
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L’Oreal Travel Retail Asia Pacific Brand: Lancôme Travel Retail Asia Pacific Campaign: Lancôme Génifique Ultimate Travelers’ Repair Clinic Agency: AIR Concepts |
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McDonald’s Singapore Campaign: My Happy Place Agencies: Bandwagon Labs, OMD Singapore |
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SingPost Centre (Managed by CapitaLand) Brand: SingPost Centre & KITKAT Campaign: SingPost Centre Christmas at KITKAT Kabin Agency: SKALE by GrowthDesk |
22. Excellence in Launch Marketing
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Central Narcotics Bureau Campaign: Uninfluenced – The Trip: What Happened in Larspura? Agency: Starcom Singapore |
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GOMO By Singtel Campaign: GOMO – Your eSIM Is Here Agencies: Leo, Publicis Chemistry, OMD Singapore |
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Hong Leong Finance Campaign: Save For The Future, Double The Splash |
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Mandai Wildlife Group Brand: Rainforest Wild ASIA Campaign: Choose Your Wild |
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McDonald’s Singapore Campaign: Sweet Paprika Chicken McCrispy – The Crispiest Takeover Agencies: Leo Singapore, OMD Singapore |
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Porsche Asia Pacific Campaign: Porsche Taycan Regional Launch Agency: DARKHORSE + George P. Johnson |
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Samsung Electronics Singapore (SESP) Campaign: Reshaping the Galaxy Paradigm Agency: Starcom Singapore |
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Singapore Police Force Campaign: ScamShield Suite: Your First Line of Defence Agencies: Starcom Singapore, Dentsu Creative |
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Subway Singapore Campaign: SUBWAY CHILLI CRAB: ONE NATION “FULL OF CRAB” Agencies: Publicis Singapore, ZenithOptimedia, AKA, Chemistry MSL |
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The Lo & Behold Group Brand: New Bahru Campaign: New Bahru Soft Launch Agency: Tate Anzur |
23. Excellence in Live-Streaming Marketing
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Advanced Micro Devices Brand: AMD Campaign: AMD x Acer x Foodpanda Fuel your Gaming: Nitro Eats Campaign Agency: Eliphant |
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Coliwoo Campaign: XHS Multi-location Livestream at 3 Coliwoo River Valley Properties |
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DBS Bank Campaign: DBS x TikTok Payday Dream Makers Stream Agency: Boom Media |
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SEM9 Campaign: The Fan-Powered Sponsorship Agency: McCann Worldgroup Singapore |
24. Excellence in Location-Based Marketing
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Cates (by Wecome) Campaign: Beyond Delivery Radius: The Cates’ Zone Activation Campaign |
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Eu Yan Sang Integrative Health Campaign: Turning Clicks into Care: EY TCM’s Location-Based Strategy Fuels Clinic Engagement Agency: InstaMedia Labs |
| Ministry of Culture, Community & Youth, Ministry of Social and Family Development Campaign: SG Cares Volunteer Centre Agency: Starcom |
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NANYANG TECHNOLOGICAL UNIVERSITY, OFFICE OF GLOBAL EDUCATION & MOBILITY Campaign: GEM DISCOVERER – NOT FOR EVERYONE Agency: QI INTEGRATED SOLUTIONS |
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SATS Campaign: Digital Recruitment Campaign Agency: Havas Media Singapore |
25. Excellence in Loyalty Marketing
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ACCOR Brand: ALL (Accor’s Lifestyle Loyalty Program) Campaign: Instant Status Offer Gold |
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Citibank Singapore Campaign: Citi Cards Privileges Program Agencies: Spark Foundry, Performics India, Publicis Media Content and Innovation Singapore |
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Mandai Wildlife Group Brand: Mandai Wildlife Reserve Campaign: Friends of Wildlife Membership |
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McDonald’s Singapore Campaign: Garlic Chilli. It’s a Singapore Thing. Agencies: Leo Singapore, OMD Singapore |
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McDonald’s Singapore Campaign: The McGriddles® Breakfast Icon Collection Agencies: Leo Singapore, OMD Singapore |
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McDonald’s Singapore Campaign: Collect Quest Agency: OMD Singapore |
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Millennium Hotels and Resorts Campaign: Millennium Hotels and Resorts |
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Pan Pacific Hotels Group Campaign: Beyond the Booking: Personalised Journeys that Delight Guests and Drive Revenue Agency: Digitas Singapore |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Standard Chartered Bank Campaign: Million Reasons To Be Happier Agencies: Accenture Song, Leo Burnett, Dentsu |
26. Excellence in Marketing Innovation
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DBS Bank Campaign: S$8,888 Abundance Giveaway Campaign Agencies: |
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HSBC Singapore Campaign: HSBC Mind Athletes Tournament Agency: VML Singapore |
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ION Orchard Campaign: MOMENTS REIMAGINED Agency: Team Lewis, Untold by Atlas |
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Lee Kum Kee Campaign: Lee Kum Kee, The Best Feasts are Made Together. Agency: Mashwire |
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L’Oreal Travel Retail Asia Pacific Brand: Lancôme Travel Retail Asia Pacific Campaign: Lancôme Génifique Ultimate Travelers’ Repair Clinic Agency: AIR Concepts |
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McDonald’s Singapore Campaign: My Happy Place Agencies: Bandwagon Labs, OMD Singapore |
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Mead Johnson Nutrition Brand: Enfagrow Campaign: AI + Toddlers = 2 Records + Mums Hearts Agency: Ampersand Advisory |
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Ministry of Digital Development and Information Brand: Gov.sg Campaign: Forward Singapore: Together, for Better Roadshow Agency: Starcom |
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Ministry of Digital Development and Information Brand: Gov.sg Campaign: Forward Singapore: Together, for Better Short Films Agency: Starcom |
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Singapore Tourism Board Campaign: Culinary Capital Global Positioning Agencies: Shophouse@Publicis (Zenith + BBH Singapore), WE Communications |
27. Excellence in Marketing to a Specific Audience
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For Real Co. Campaign: Bringing people closer together, for real. Agencies: Starcom, Leo |
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Geneco Campaign: #ForestOfProsperity |
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Geneco Campaign: here. sunrise x sunset |
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HSBC Singapore Campaign: HSBC Mind Athletes Tournament Agency: VML Singapore |
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Mandai X & Club Med Brand: Ranger Buddies Campaign: Start A Wave of Change @ Club Med Bintan |
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McDonald’s Singapore Campaign: The McGriddles® Close Friends List Agencies: Leo Singapore, OMD Singapore |
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McDonald’s Singapore Campaign: Breaking Fast this Ramadan, The McDonald’s Way Agency: OMD Singapore |
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McDonald’s Singapore Campaign: The McGriddles® Breakfast Icon Collection Agencies: Leo Singapore, OMD Singapore |
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National Environment Agency Campaign: Meet Death Like An Old Friend Agency: Starcom Singapore |
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Singlife Campaign: Honest Lies – Singlife Dementia Cover |
28. Excellence in Marketing Transformation
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Cates (by Wecome) Campaign: Cates Reboot: From Backend Technology to Growth Engine |
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M1 Campaign: From Broadcast to Automation: Real-Time Personalisation Across the Customer Lifecycle Agency: Mezzo Labs |
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Millennium Hotels and Resorts Campaign: Millennium Hotels and Resorts |
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OCBC SG Campaign: From Chaos to Clarity: Project ORBIT – OCBC Real-time Banking Intelligence for Transformation Agency: ADA |
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Pan Pacific Hotels Group Campaign: Analyze, Architect and Activate; Next Phase of Channel-First to Audience-First Approach and Strategy Agency: Mezzo Labs |
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Pan Pacific Hotels Group Campaign: The Pan Pacific Edit – Transforming E-Commerce Campaigns |
29. Excellence in Media Strategy
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DBS Bank Brand: POSB Campaign: POSB 4 MONEY HABITS Agencies: Performics, The Secret Little Agency |
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DBS Bank Campaign: Welcome to a Wonderful World with DBS/POSB Cards Agencies: Performics, The Secret Little Agency |
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GSK Campaign: Shingles Disease Awareness Campaign Agency: THE M MAKERS |
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Health Promotion Board Campaign: Words that Comfort Agencies: Starcom Media Worldwide, Leo Singapore |
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Health Promotion Board Campaign: Salt Changes The Relationship We Have With Flavour Agencies: Starcom Media Worldwide, Leo Singapore |
| Ministry of Culture, Community & Youth, Ministry of Social and Family Development Campaign: SG Cares Volunteer Centre Agency: Starcom |
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OCBC SG Campaign: Born to Bank: How OCBC Captured the First Financial Decision of Parenthood Agency: ADA |
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RHB Singapore Campaign: A Taste of Home – SGMY Cross Border Campaign Agency: GrowthOps Asia |
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Singapore Police Force Campaign: ScamShield Suite: Your First Line of Defence Agencies: Starcom Singapore, Dentsu Creative |
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Singtel Campaign: Hello Securi-tea Agencies: OMD Singapore, Leo Burnett |
30. Excellence in Mobile Marketing
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Citibank Singapore Brand: Citi PremierMiles Mastercard Campaign: Make The Holiday You Want Happen Agencies: Spark Foundry, Nine: TwentyEight, Performics India, Publicis Media Content and Innovation Singapore |
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HSBC Singapore Campaign: Play it Forward Agency: Ogilvy Singapore |
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ION Orchard Campaign: Another Sphere Agency: Untold by Atlas |
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McDonald’s Singapore Campaign: My Happy Place Agency: Bandwagon Labs |
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McDonald’s Singapore Campaign: Collect Quest Agency: OMD Singapore |
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Mead Johnson Nutrition Brand: Enfagrow Campaign: AI Creates Song of Love by Toddlers for Mother’s Day through Mobile, wins 2 records Agency: Ampersand Advisory |
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Nium Brand: amaze by Instarem Campaign: So Many Ways to amaze Agencies: Mastercard, Roots Digital, Weber Shandwick |
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OCBC SG Campaign: Parent-powered, kid-approved: A Mobile-First Strategy That Builds Banking Habits from Young for OCBC MyOwn Account Agency: ADA |
31. Excellence in Multilingual Marketing
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Far East Malls Campaign: “Beyond Translation”: Building Cultural Relevance Through Native-Language Marketing Agency: Slashie Media & Marketing |
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Lee Kum Kee Campaign: Lee Kum Kee Celebrates Culinary Greatness at Asia’s 50 Best Restaurants 2025 Awards Agency: The Foundry Asia |
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Mastercard Campaign: Mastercard Safety & Security Agency: Mastercard Services |
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Victory Hill Exhibitions Brand: NEON Campaign: Magical Multilingual Marketing for Harry Potter: Visions of Magic Agency: RED² Digital |
32. Excellence in Omnichannel
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Bloomr.SG Campaign: Get Healthy 2025 |
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Citibank Singapore Brand: Citi PremierMiles Mastercard Campaign: Make The Holiday You Want Happen Agencies: Spark Foundry, Nine: TwentyEight, Performics India, Publicis Media Content and Innovation Singapore |
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DBS Bank Campaign: S$8,888 Abundance Giveaway Campaign |
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Health Promotion Board Campaign: Salt Changes The Relationship We Have With Flavour Agencies: Starcom Media Worldwide, Leo Singapore |
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L’Oreal Travel Retail Asia Pacific Brand: Lancôme Travel Retail Asia Pacific Campaign: Lancôme Génifique Ultimate Travelers’ Repair Clinic Agencies: AIR Concepts, IGOO Communications |
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Mastercard Campaign: #AcceptanceMatters Agency: McCann Worldgroup Singapore |
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McDonald’s Singapore Campaign: My Happy Place Agency: Bandwagon Labs |
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Ministry of Digital Development and Information Brand: Gov.sg Campaign: Forward Singapore: Together, for Better Roadshow Agency: Starcom |
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Pan Pacific Hotels Group Campaign: Analyze, Architect and Activate; Next Phase of Channel-First to Audience-First Approach and Strategy Agency: Mezzo Labs |
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OCBC Campaign: Effortless Banking with OCBC Agency: GOVT Singapore |
33. Excellence in Out-of-Home Advertising
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Health Promotion Board Campaign: Salt Changes The Relationship We Have With Flavour Agencies: Starcom Media Worldwide, Leo Singapore |
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Mandai Wildlife Group Brand: Rainforest Wild ASIA Campaign: Choose Your Wild |
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McDonald’s Singapore Campaign: Sweet Paprika Chicken McCrispy – The Crispiest Takeover Agencies: Leo Singapore, OMD Singapore |
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McDonald’s Singapore Campaign: Bouncing with Bagels Agencies: Leo Singapore, OMD Singapore |
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McDonald’s Singapore Campaign: Garlic Chilli. It’s a Singapore Thing. Agencies: Leo Singapore, OMD Singapore |
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Ministry of Digital Development and Information Brand: Gov.sg Campaign: Forward Singapore: Together, for Better Roadshow Agency: Starcom |
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Sentosa Development Corporation Campaign: Thrill You To The Grill with GrillFest Agencies: Starcom Singapore, Moove Media |
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Subway Singapore Campaign: New Subway Signatures – Fresh just got fresher Agencies: Moove Media, Publicis Groupe Singapore |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Coca-Cola Chinese New Year 2025 Agency: OpenX (WPP Media) |
| Warner Bros. Discovery Brand: HBO Max Campaign: Make Asia Max Agencies: Hearts & Science, DDB, VML |
34. Excellence in Performance Marketing
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ACCOR Brand: ALL (Accor’s Lifestyle Loyalty Program) Campaign: For ALL The Travellers In You Agency: iProspect Singapore |
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Citibank Singapore Brand: Citigold Campaign: Wealth – Reimagined with Precision Agencies: Performics India, Publicis Precision, Spark Foundry Singapore, 360 Communications |
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Far East Organization Campaign: Amber House make waves on Social: SQL lead targets surpassed with style Agency: InstaMedia Labs |
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M1 Brand: Maxx Campaign: Maxx Your Life Agency: Havas Media Singapore |
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Mandai Wildlife Group Brand: Mandai Wildlife Reserve Campaign: Weather-based Ad Bidding for Local Always-on Search Engine Marketing Campaign |
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National Trades Union Congress (NTUC) Brand: NTUC LearningHub Campaign: Rewrite Your Future Agency: RED² Digital |
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Pan Pacific Hotels Group Campaign: Signals Beyond the Cookies: Where machine learning meets human precision in a privacy first world Agency: eMarketingEye |
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Sentosa Development Corporation Campaign: Always-On Performance to Always On Island Agency: Starcom Singapore |
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Standard Chartered Bank Campaign: Standard Chartered Bank achieves 385% higher conversions, using intelligent audience targeting and real-time optimisation, with Dentsu Singapore and Quantcast. Agencies: Dentsu Singapore, Quantcast – Adtech Partner |
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Victory Hill Exhibitions Brand: NEON Campaign: Magical Performance Marketing for Harry Potter: Visions of Magic Agency: RED² Digital |
35. Excellence in Personalisation Marketing
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DBS Bank Campaign: Cash is King, Cashless is Queen Proposition |
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Pan Pacific Hotels Group Campaign: Beyond the Booking: Personalisation online to onsite Agency: Digitas Singapore |
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Pan Pacific Hotels Group Campaign: Analyze, Architect and Activate; Next Phase of Channel-First to Audience-First Approach and Strategy Agency: Mezzo Labs |
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Schroder Investment Management (Singapore) Brand: Schroders Campaign: Schroders ISF Global Credit Income (GCI) Fund |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Singtel Campaign: Reliability Reimagined Personalising Broadband with Dynamic Creative Precision Agency: OMD Singapore |
36. Excellence in Programmatic Marketing
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ACCOR Brand: ALL (Accor’s Lifestyle Loyalty Program) Campaign: For ALL The Travellers In You Agency: iProspect Singapore |
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Nexxen Brand: Eight Mobile Campaign: Eight Mobile Launch Campaign Agency: Lion & Lion |
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Samsung Electronics Singapore (SESP) Brand: Samsung Campaign: Unfold Tomorrow: Mobile Redefined with Samsung Galaxy Z Fold6 | Flip6 Agencies: Starcom Singapore, Cheil Singapore |
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Standard Chartered Bank Campaign: Standard Chartered Bank achieves 385% higher conversions, using intelligent audience targeting and real-time optimisation, with Dentsu Singapore and Quantcast. Agencies: Dentsu Singapore, Quantcast – AdTech Partner |
37. Excellence in Public Sector / Non-Profit Marketing
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Building and Construction Authority Campaign: Building Singapore Agency: SPH Content Lab |
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Central Provident Fund Board (CPFB) Campaign: Find Your Financial Calm Agency: McCann Worldgroup Singapore |
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Health Promotion Board Campaign: Salt Changes The Relationship We Have With Flavour Agencies: Starcom Media Worldwide, Leo Singapore |
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Health Promotion Board Campaign: It All Adds Up Agencies: TBWA Singapore, Starcom Singapore |
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Health Promotion Board Campaign: Words that Comfort Agencies: Starcom Media Worldwide, Leo Singapore |
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Ministry of Digital Development and Information Brand: Gov.sg Campaign: Forward Singapore: Together, for Better Agencies: McCann Singapore, Mullenlowe Singapore, Starcom, Pico |
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National Crime Prevention Council Singapore Campaign: #XiamTheScams Agency: Sqkii |
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Singapore Armed Forces Campaign: Operation Expose SAF Agencies: So Drama! Entertainment, HEPMIL Singapore |
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Singapore Civil Defence Force Campaign: WHAT’S YOUR EMERGENCY? Agency: Starcom Singapore |
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Sport Singapore Campaign: Together We Play Agencies: Starcom Singapore, Off The Beaten Track |
38. Excellence in Relationship Marketing
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ACCOR Brand: ALL (Accor’s Lifestyle Loyalty Program) Campaign: Advanced Personalisation & GenAI |
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Geneco Campaign: Till the End of Time |
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Geneco Campaign: here. sunrise x sunset |
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Geneco Campaign: #ForestOfProsperity |
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ION Orchard Campaign: ION+ Rewards Programme |
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Mead Johnson Nutrition Brand: Enfagrow Campaign: AI + Toddlers = 2 Records + Mums Hearts Agency: Ampersand Advisory |
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Pan Pacific Hotels Group Campaign: Building Relationships, One Guest at a Time Agency: Digitas Singapore |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Syngenta Asia Pacific Campaign: ePartnerGrow Agency: PRM Marketing Services (PRMMS) |
39. Excellence in Retail / Shopper Marketing
| FairPrice Campaign: Winning CNY Baskets with FairPrice Housebrands |
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ION Orchard Campaign: Iconic in Every Moment |
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Lendlease Campaign: You Won’t Believe It’s Trash – Trash to Eden Agency: POPPER ASIA |
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Raffles City Singapore (CapitaLand Investment) Campaign: Raffles City Beauty Vault Agency: Yatta Workshop |
40. Excellence in Search Marketing
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Citibank Singapore Brand: Citigold Campaign: Wealth – Reimagined with Precision Agencies: Performics India, Publicis Precision, Spark Foundry Singapore, 360 Communications |
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Gardens by the Bay Campaign: Brand Search in Bloom: Gardens by the Bay Drives Conversions with Efficiency Agency: InstaMedia Labs |
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National Trades Union Congress (NTUC) Brand: NTUC LearningHub Campaign: Rewrite Your Future Agencies: RED² Digital, W360 Group |
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Sentosa Development Corporation Campaign: Always-On Performance to Always On Island Agency: Starcom Singapore |
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Singtel Campaign: Singtel Life is Better with Singtel & Perplexity Pro Agency: OMD Singapore |
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The American Club Campaign: Keywords Hold the Key: Unlocking Elite Search Agency: RED² Digital |
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Victory Hill Exhibitions Brand: NEON Campaign: Magical Search for Harry Potter: Visions of Magic Agency: RED² Digital |
41. Excellence in Social Media Marketing
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AIA Singapore Campaign: Enabling Healthier, Longer, Better Lives through AlA Ultimate Critical Cover |
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Cathay Pacific Campaign: #SeenHereFirst Agency: Leo Singapore |
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iHerb Campaign: iHerb Social Media Marketing 2024 Agency: antics@play |
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McDonald’s Singapore Campaign: The McGriddles® Close Friends List Agencies: Leo Singapore, OMD Singapore |
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Ministry of Digital Development and Information Campaign: Tech-Smart Together: Turning Tech Fear into Collective Confidence Agency: McCann Worldgroup Singapore |
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Samsung Electronics Singapore (SESP) Campaign: Reshaping the Galaxy Paradigm Agency: Starcom Singapore |
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Sentosa Development Corporation Campaign: Singapore Grand Prix Season 2024 Agencies: Shophouse@Publicis (Zenith + BBH Singapore), We Communications, Dentsu Creatives |
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Singlife Campaign: Singlife Account |
42. Excellence in Sponsorship Activation
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Citibank Singapore, Mastercard Asia/Pacific Brand: Citibank Singapore Campaign: Experiencing the Beautiful Game – UEFA Champions League 2025 Agencies: 360 Communications, AO Studio |
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DBS Bank Campaign: DBS @ Sibos 2024 Beijing Agency: Modellscape |
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HSBC Singapore Campaign: HSBC Mind Athletes Tournament Agency: VML Singapore |
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HSBC Singapore Campaign: Play it Forward Agency: Ogilvy Singapore |
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McDonald’s Singapore Campaign: The McGriddles® Breakfast Icon Collection Agencies: Leo Singapore, OMD Singapore |
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Singlife Campaign: SG60 and Beyond |
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Singtel Campaign: Shining Bright from Singapore to Paris Agency: Akanga Film Asia |
43. Excellence in TV / Video Advertising
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GSK Campaign: Shingles Disease Awareness Campaign Agencies: THE M MAKERS, HELLO HEALTH GROUP |
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Health Promotion Board Campaign: Salt Changes The Relationship We Have With Flavour Agencies: Starcom Media Worldwide, Leo Singapore |
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Ministry of Digital Development and Information Brand: Gov.sg Campaign: SG60 Launch Campaign Agency: GOVT Singapore |
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Ministry of Digital Development and Information Brand: Gov.sg Campaign: Forward Singapore: Together, for Better Short Films Agencies: Starcom, MullenLowe |
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OCBC SG Brand: OCBC Campaign: Effortless Banking with OCBC Agency: GOVT Singapore |
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PAP Community Foundation (PCF) Brand: PCF Sparkletots Preschool Campaign: PCF Brand Refresh Agency: Tribal Worldwide |
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PUB, Singapore’s National Water Agency Campaign: Our Water Makes Every Moment Count Agencies: Grey Singapore, Starcom Worldwide |
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Singlife Campaign: Won’t One – Singlife Critical Illness |
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Workforce Singapore Campaign: WSG Career Health Campaign Agency: Off The Beaten Track |
44. Excellence in Urban Guerrilla Marketing
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CapitaLand Investment Brand: CQ @ Clarke Quay Campaign: CQ Spectrum Countdown: The Next Stage Agency: POPPER ASIA |
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Lendlease Campaign: You Won’t Believe It’s Trash – Trash to Eden Agency: POPPER ASIA |
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Sony Pictures Entertainment Campaign: Venom: Bucking the Superhero Formula Agencies: OMD Singapore, CNS Connections |
45. Excellence in Viral Marketing
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Kalbe International Brand: WOODS’ Campaign: Touch WOODS’ Agency: Fishermen Integrated |
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National Trades Union Congress (NTUC) Brand: NTUC LearningHub Campaign: Rewrite Your Future Agency: RED² Digital |
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NTUC Club Brand: Wild Wild Wet Campaign: Dive Into Colours |
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Subway Singapore Campaign: SUBWAY CHILLI CRAB: ONE NATION “FULL OF CRAB” Agencies: Publicis Singapore, ZenithOptimedia, AKA, Chemistry MSL |
46. Marketing Leader of the Year
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AIA Singapore Individual: Allison Chew |
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IHH Healthcare Singapore Individual: Serene Lim |
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Pizza Hut Singapore Individual: Jayss Rajoo |
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SAS Institute Individual: Sameer Thakkar |
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Singapore Kindness Movement Individual: Karun S’Baram |
47. Marketing Team of the Year
| AIA Singapore | |
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ION Orchard |
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Pizza Hut Singapore |
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PSB Academy |
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SAS Institute |
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Singapore Kindness Movement |
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The Lo & Behold Group |