2024 Winners (Philippines)
Marketer of the Year
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Unilever Philippines |
1. Excellence in Advertising
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Gold VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
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Silver PepsiCo Philippines Brand: Sting Energy Drink Campaign: Sting Hataw ang Energy sa Mind and Body Agency: DDB MNL, Publicis Media |
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Bronze Epicurean Partners Exchange Campaign: Kenny Rogers Roasters Agency: Solo Love Club |
2. Excellence in AI-Powered Storytelling
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Gold FWD Life Insurance Philippines Brand: FWD Life Insurance Campaign: FWD’s Dynamic Content Engine Agency: Starcom Philippines |
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Silver Bank of the Philippine Islands Campaign: Outcome-Driven AI Campaign Innovation for Hyper Personalization |
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Bronze Bank of the Philippine Islands Campaign: AI-Powered Conversations: Transforming Customer Engagement with BEA Chat |
3. Excellence in Anniversary Marketing
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Gold Mang Inasal Philippines Campaign: #MangInasalAt20: 20th Anniversary Campaign Agency: DDB Philippines |
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Silver Prometheus Brand: Daily Guardian Campaign: Marking Ilonggo Stories |
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Bronze Campaign: Philippine Psychiatric Association’s 50th Anniversary Agency: MIMS Philippines |
4. Excellence in B2B Marketing
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Gold PLDT Enterprise Campaign: VISIONARIES: Going Further Together with PLDT Enterprise Agency: DDB MNL |
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Silver |
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Bronze Eastern Communications Campaign: Eastern Huddles Driving PH Digitalization: B2B Thought Leadership Campaign For Focus Industries |
5. Excellence in Brand Awareness
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Gold
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Silver
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Bronze
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6. Excellence in Brand Strategy
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Gold VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
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Silver
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Bronze Kenvue Philippines Brand: Listerine Campaign: #CompleteMouthDefense Agency: VML Philippines |
7. Excellence in Communications / Public Relations
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Gold Jollibee Foods Corporation Campaign: Farmer Entrepreneurship Program Agency: Full Circle Communications |
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Silver Kenvue Philippines Brand: Listerine Campaign: Listerine Mouth Aging & Complete mouth protection Agency: Pulse Communications |
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Bronze PLDT Enterprise Campaign: VISIONARIES: Going Further Together with PLDT Enterprise Agency: DDB MNL |
8. Excellence in Consumer Insights / Market Research
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Gold AHA! Behavioral Design® Campaign: Insights to Ownership: Behavioral and Cultural Insighting to Address MMR Pediatric Vaccine Hesitancy in the Philippines |
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Silver Del Monte Philippines Brand: Today’s Mixed Fruit Campaign: Bida sa Pista Agencies: TBWA\SMP, Procast |
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Bronze Kenvue Philippines Brand: Listerine Campaign: Listerine Mouth Aging Agency: VML Philippines |
9. Excellence in Content Marketing
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Gold VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
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Silver Pernod Ricard Philippines Brand: Martell Cognac Campaign: Flavours of Martell: A collaboration with Tatler Dining Agency: Tatler Dining (Style Media) |
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Bronze Unilever Philippines Brand: Closeup Philippines Campaign: Iconic – The Closeness Anthem Agencies: MullenLowe TREYNA, Mindshare Philippines |
10. Excellence in CSR / Cause Marketing
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Gold Bay City Commercial Ventures Corp. Brand: Ayala Malls Vertis North Campaign: PAW DAY: PAWsitive Connections |
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Silver Watsons Personal Care Stores (Philippines) Brand: Watsons Campaign: Go Green |
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Bronze SM Mart Campaign: SM Store Small Acts, Big Impact: How Shop&Share Transforms Retail Philanthropy Agencies: Dreamshapers Consultancy, Bez Events |
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Bronze Colgate-Palmolive Philippines Brand: Colgate Great Regular Flavor Campaign: Colgate GRF Missing Smiles Campaign Agencies: Wavemaker, WPP@CP, Ogilvy, SOHO, GMA, United Neon, Moving Walls |
11. Excellence in Customer Engagement
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Gold Unilever Philippines Brand: Closeup Philippines Campaign: Iconic – The Closeness Anthem Agencies: MullenLowe TREYNA, Mindshare Philippines |
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Silver Mang Inasal Philippines Campaign: National Halo-Halo Blowout Agency: Dentsu Creative Philippines |
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Bronze Epicurean Partners Exchange Brand: Kenny Rogers Roasters Campaign: The Great Garlic Roast |
12. Excellence in Data Privacy and Security Marketing
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Gold Allianz PNB Life Campaign: Privacy by Design |
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Silver Bank of the Philippine Islands Campaign: #BPIcybersecuriTips |
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Bronze Palawan Pawnshop Group Campaign: Pawnshop Sangla Lead Generation Campaign Agency: Propelrr |
13. Excellence in Data-Driven Marketing
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Gold |
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Silver Globe Telecom Campaign: Globe Discovers Gen Z Sub-Cultures And Passion Agencies: EssenceMediacom, Wagawin |
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Bronze FWD Life Insurance Philippines Brand: FWD Life Insurance Campaign: FWD’s Dynamic Content Engine Agency: Starcom Philippines |
14. Excellence in Digital Marketing
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Gold Philippine Airlines Campaign: Supersavers Agencies: SVEN, Zenith Media |
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Silver Smart Communications Campaign: Smart Sim Registration Agencies: Wavemaker Philippines, Grey Philippines |
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Bronze Campaign: Ultimate Seat Sale Agencies: SVEN, EON Group, Havas Ortega |
15. Excellence in eCommerce Marketing
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Gold Watsons Campaign: Watsons Playlist: The Feel Great Concert Agency: PraXis Experiential |
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Silver Shopee Philippines Campaign: Shopee Live: Celebrity & KOL Livestreaming Campaign |
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Bronze Bank of the Philippine Islands – Agency Banking Campaign: May BPI Dito sa Lazada |
16. Excellence in Event Marketing
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Gold Watsons Personal Care Stores, Philippines Brand: Watsons Campaign: HIM-tayan Club Agencies: GOBOCreative and First Tier Branding Solutions |
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Silver Fresh n’ Famous Food Brand: Chowking Philippines Campaign: Halo-Halo Land 2023 Agency: BBDO Guerrero |
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Bronze Watsons Philippines Campaign: BeautyCon 2024: Journey Into Beauty Agencies: Spark It in collaboration with Stamps |
17. Excellence in Experiential Marketing
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Gold VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
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Silver Fresh n’ Famous Food Brand: Chowking Philippines Campaign: Chowking Tunay na Kulay ng Pasko Agency: Dentsu Creative Philippines |
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Bronze First Asia Realty Development Corporation Brand: SM Megamall Campaign: SM Megamall: Snoopy Mega Adventure Agency: Eventscapemanila |
18. Excellence in Gaming
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Gold PepsiCo Philippines Brand: Mountain Dew Campaign: Dew Gaming Insta-LVL Up Agencies: BBDO Guerrero, Zenith Optimedia Philippines |
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Silver
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Bronze Reckitt Philippines Brand: Durex Campaign: The Pleasure of Play Agency: Starcom Philippines |
19. Excellence in Influencer / KOLs Marketing
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Gold Unilever Philippines Brand: Knorr Campaign: Knorr Reimagines Rainy Day Comfort Food Agencies: Mindshare Philippines, Ustudio |
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Silver Mang Inasal Philippines Campaign: Mang Inasal Creators’ Circle (MICC): Influencer-led Storytelling that Sparks Brand Love Agency: DDB Philippines |
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Bronze Kenvue Philippines Brand: Aveeno Campaign: Aveeno 60 Seconds to Skin Relief Campaign |
20. Excellence in Integrated Marketing
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Gold Unilever Philippines Brand: Closeup Philippines Campaign: Closeup presents The Closeness Anthem Agencies: Mindshare Philippines, MullenLowe TREYNA, Summit, ABS-CBN, Philia Azul |
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Silver Kenvue Philippines Brand: Listerine Campaign: #CompleteMouthDefense Agency: VML Philippines |
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Bronze Mang Inasal Philippines Campaign: MAS Juicy Campaign Agency: Dentsu Creative Philippines |
21. Excellence in Interactive Marketing / AR & VR
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Gold Kenvue Philippines Brand: Johnson’s Baby Shampoo Campaign: #JohnsonsBidaBest Influencer Squad Search Agencies: DDB Philippines, OneVue Philippines, Pulse Philippines |
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Silver Unilever Philippines Brand: Axe Philippines Campaign: Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures with AR-powered Integrated Campaign Agencies: Mindshare, Digital Turbine |
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Bronze Unilever Philippines Brand: Breeze Campaign: Breeze’s Immersive AR-Powered Challenge For Moms Agencies: Mindshare, Bridges |
22. Excellence in Launch Marketing
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Gold Unilever Philippines Brand: Cream Silk Campaign: #BoostedForMore: Cream Silk welcomes its NEW Vitamin Boost Conditioners Agency: Mindshare Philippines |
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Silver PepsiCo Philippines Brand: Pepsi Campaign: Pepsi Titan Agency: Publicis Media |
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Bronze PepsiCo Philippines Campaign: Pepsi Pulse – Manila & Davao Agency: SAGA |
23. Excellence in Location-Based Marketing
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Gold Ayala Land International Sales Brand: Ayala Land Campaign: A Better Home Back Home Agencies: This Side Up Manila, Octopus Ninja |
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Silver Bank of the Philippine Islands Campaign: Predicting the Unforeseen: Identifying Home Loan Needs using Location-Based Marketing |
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Bronze The Blue Leaf Campaign: Who’s Cooking: Artistic Appetites Agency: TeamAsia (Hamlin-Iturralde Corporation) |
24. Excellence in Marketing Innovation
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Gold Colgate-Palmolive Philippines Brand: Palmolive Naturals Campaign: The GNie of Promos Agencies: SVEN, InCircle, Wavemaker |
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Silver Unilever Philippines Brand: Dove Campaign: Measuring Attention, Maximizing Impact: Dove Hair’s #RepairTheBond Campaign Agency: Mindshare Philippines |
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Bronze Coffee Masters Brand: Seattle’s Best Coffee Campaign: Ube Deluxe Collection |
25. Excellence in Marketing to a Specific Audience
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Gold Watsons Personal Care Stores (Philippines) Brand: Watsons Campaign: Watsons Health Expo 2024 Agencies: First Tier Branding Solutions, Eventscape Manila, GOBOCreative, Intersections Communications |
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Silver Canva Solutions Brand: Canva Philippines Campaign: Canva Negosyantrends |
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Bronze SleepMD Campaign: The Sleep Pledge Agency: Redbin Philippines |
26. Excellence in Media Strategy
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Gold Unilever Philippines Brand: Dove Deo Campaign: #EnterYourRadiantGirlEra with Dove Deo Agencies: Mindshare, Summit Media |
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Silver |
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Bronze RLC Residences Campaign: Mantawi Residences: Frontier of Progress Agency: Dentsu Solutions Philippines |
27. Excellence in Mobile Marketing
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Gold Unilever Philippines Brand: Closeup Philippines Campaign: Bacteria Blaster Gamified AR: Blast away the stink with Closeup’s Antibacterial Zinc! Agencies: Mindshare Philippines, Digital Turbine |
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Silver Unilever Philippines Brand: Surf Philippines Campaign: Surf ‘Instant White, Instant Bango’ Delights Filipino Audiences with A Refreshing Mobile Campaign Agency: Mindshare Philippines, Digital Turbine |
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Bronze Singlife Philippines Campaign: Against all odds: Soaring to success with the Singlife Plan & Protect App Agency: ADA |
28.Excellence in Multilingual Marketing
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Gold DITO Telecommunity Brand: DITO Campaign: Galing DITO 2 Agency: TBWA\SMP |
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Silver Home Credit Philippines Campaign: ‘Hottest Summer sa Pinas!’ Geo-Based and Localized Programmatic Campaign |
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Bronze Colgate-Palmolive Philippines Brand: Colgate Great Regular Flavor Campaign: Smile Strong for Millions 3.0 Agencies: Wavemaker, WPP@CP, SOHO, Ogilvy |
29. Excellence in Omnichannel
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Gold SM Prime Holdings Brand: SM Malls Online Campaign: SM Malls Online Swipe Coupons: Unlocking the Omnichannel Experience at SM Supermalls |
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Silver Epicurean Partners Exchange Brand: Kenny Rogers Roasters Campaign: Solo Love Club |
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Bronze Eastern Communications Campaign: Evolve Every Day Campaign Evolve Every Day – Embracing Change and Driving Growth for an Innovative Future |
30. Excellence in Out-of-Home Advertising
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Gold Epicurean Partners Exchange Brand: Kenny Rogers Roasters Campaign: 3D Billboard |
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Silver Watsons Personal Care Stores, Philippines Brand: Watsons Campaign: Vaxxed Office Hits Agency: GOBOCreative |
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Bronze Smart Communications Campaign: FIBA World Cup 2023 – Smart Ball of Asia Agency: Metropolis Evolving Media Solutions Corp. |
31. Excellence in Performance Marketing
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Gold McDonald’s Campaign: McDonald’s Wins Pinoy Hearts With Christmas Chicken McDo Agencies: OMD Philippines, Wagawin |
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Silver Globe Brand: Postpaid Campaign: Mobile Postpaid Always On-Performance Campaign Agency: AdSpark |
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Bronze Unilever Philippines Brand: TRESemmé Campaign: TRESemmé wins in value game across e-commerce Agencies: Mindshare Philippines, Wagawin |
32. Excellence in Public Sector / Non-Profit Marketing
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Gold USAID RenewHealth Project, University Research Co, LLC Campaign: Ka’Damayan Tungo sa Pagbabago: A Behavioral Design Intervention for Community-Based Drug Rehabilitation Treatment Adherence Agency: AHA! Behavioral Design® |
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Silver PressOne.PH Campaign: News By Kids Agency: Redbin Philippines |
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Bronze DOST – Technology Application and Promotion Institute Campaign: 2023 Lunduyan Awareness Campaign for the Culminating Event of DOST-TAPI’s Call for Invention, Innovation, and Technopreneurship Proposals |
33. Excellence in Relationship Marketing
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Gold Del Monte Philippines Brand: Today’s Mixed Fruit Campaign: Bida Sa Pista Agencies: TBWA\SMP, Procast |
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Silver McDonald’s Campaign: McDonald’s Wins Pinoy Hearts With Christmas Chicken McDo Agencies: OMD Philippines, Wagawin |
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Bronze Palawan Pawnshop Group Brand: Palawan Express Pera Padala Campaign: The PalaParaang Kasambahay Facebook Group Agency: SVEN |
34. Excellence in Retail / Shopper Marketing
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Gold Kenvue Philippines Brand: Listerine Campaign: #CompleteMouthDefense Agency: VML Philippines |
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Silver SM Mart Brand: SM Store Campaign: Transforming Customer Shopping Experience through Shop&Share Agencies: Dreamshapers Consultancy, Bez Events |
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Bronze AyalaLand Malls Brand: Glorietta Campaign: Around The Glo: New Year, New Hue Agency: Blue Spark Solutions |
35. Excellence in Search Marketing
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Gold Toyota Motor Philippines Brand: Toyota Campaign: A New Approach to Automotive Search Marketing Agencies: SVEN, Google |
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Silver Unilever Philippines Brand: BeautyHub.PH Campaign: How BeautyHub.PH Challenged Media through Search Agency: Greenpark |
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Bronze Wacoal Philippines Campaign: Improving Organic Performance and Online Sales of Wacoal Philippines through Data-driven SEO Agency: Propelrr |
36. Excellence in Social Media Marketing
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Gold DITO Telecommunity Brand: DITO Campaign: Galing DITO 2 Agency: TBWA\SMP |
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Silver VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
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Bronze Philippine Airlines Campaign: Ultimate Seat Sale Agencies: SVEN, EON Group, Havas Ortega |
37. Excellence in Sponsorship Activation
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Gold FWD Life Insurance Philippines Brand: FWD Philippines Campaign: FWD: The Gamer Insurance Agency: MullenLowe TREYNA |
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Silver Pernod Ricard Philippines Brand: Absolut Vodka Campaign: Absolut Vodka Sponsorship of Drag Race Philippines Season 2 Agencies: Adonis Productions, Super Awesome Productions |
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Bronze TATA Consultancy Services (Philippines) Campaign: TCS Clark Animo International Marathon 2024 |
38. Excellence in TV / Video Advertising
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Gold VILLARICA Campaign: USISA Campaign Agency: Silver Machine Digital Communications |
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Silver Watsons Personal Care Stores, Philippines Brand: Watsons Campaign: Vaxxed Office Hits Agency: GOBOCreative |
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Bronze PepsiCo Philippines Brand: Mountain Dew Campaign: Dew Zero Sugar ‘Y2K’ Agencies: BBDO Guerrero |
39. Excellence in Urban Guerrilla Marketing
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Gold Unilever Philippines Brand: Axe Philippines Campaign: Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures in Urban Jungles! Agencies: Mindshare, Digital Turbine |
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Silver Prometheus Brand: Daily Guardian Campaign: Marking Ilonggo Stories |
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Bronze ZALORA Philippines Campaign: ZALORA 11.11: Fashion Disrupts |
40. Excellence in Viral Marketing
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Gold Home Credit Philippines Campaign: Home Credit Transition Videos |
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Silver PepsiCo Philippines Brand: Sting Energy Drink Campaign: Sting Hataw 2.0 Agencies: Publicis Media, DDB Manila |
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Bronze Fresh n’ Famous Food Brand: Chowking Philippines Campaign: New & Improved: Bagong Social ng Chowking Agencies: Propel Manila, Elesi Studios |
41. Marketing Leader of the Year
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Gold Villarica Individual: Hans Villarica |
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Silver |
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Silver Epicurean Partners Exchange Individual: Lorent Martin Adrias |
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Bronze Mang Inasal Philippines Individual: Allan Tan |
42. Marketing Team of the Year
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Gold ZALORA Philippines |
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Silver Pernod Ricard Philippines |
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Bronze Mang Inasal Philippines |
