Siti Hajar Rizlan

Chief Marketing Officer

FWD Takaful

Siti Hajar is an award-winning brand marketer with over 23 years of in-depth experience in strategic brand positioning and marketing leadership in the Malaysian finance industry. She has broad experience in planning, managing, and executing multi-channel, multi-segment marketing campaigns with advanced traditional and digital marketing knowledge. The brands she has launched and managed include HSBC Amanah, PruBSN, and Etiqa. She has won over 20 awards for brand building, market excellence, innovation, and social responsibility, including significant industry accolades. Recently, she initiated the launch of KAOTIM, a new digital platform and brand for Takaful Malaysia.