Sharmeen Looi

Co-founder & CMO

iMotorbike Group

Sharmeen Looi is the co-founder and Chief Marketing Officer (CMO) of iMotorbike Group, a prominent platform that is transforming the motorcycle industry in Southeast Asia. She has more than 13 years of marketing experience in various sectors, including e-commerce, media, education, and automotive. Looi specialises in building brands through digital innovation and strategic marketing campaigns.

Before her time at iMotorbike, Looi co-founded ShopBack Malaysia, where she was instrumental in expanding its local presence for five years. She has a history of scaling brands from their initial stages and making a regional impact. Looi is a strong proponent for inclusivity and women in leadership, particularly as a female founder in an industry that has been traditionally male-dominated.

She has been a speaker at more than 50 events, where she has discussed business, market trends, and team management. Looi promotes marketing that is not only effective but also progressive, purposeful, and human.