Nurul Adila Johadi

Head of Marketing

Bank Rakyat

Adila Johadi is an accomplished marketing and communications professional with over 17 years of experience in the banking industry. She currently serves as head of marketing at Bank Rakyat, where she has led award-winning campaigns and pioneered several first-in-industry initiatives, including AI-driven marketing, nationwide engagement programmes, and impactful brand activations. A certified customer experience professional (CCXP) and advanced marketing data analyst, she is known for her strategic vision, results-driven mindset, and commitment to excellence. Adila’s leadership has been instrumental in Bank Rakyat being recognised among the World’s Best Banks. With her continued credibility and insightful contributions to branding and marketing, she drives innovation and inspires transformation across the marketing landscape.