Ruli Himawan Nugroho

Head of Marketing & Communications

BCA Digital

Ruli Himawan Nugroho is a strategic marketer with close to 20 years of experience, starting in agencies and now focusing on the corporate side. He began by shaping strategies and campaigns for some of Indonesia’s biggest brands, helping them define their positioning, connect meaningfully with audiences, and adapt to changing markets. During his agency years, he also played key roles in building digital capabilities and driving the shift toward integrated, performance-minded marketing. Now at BCA Digital, Ruli leads the marketing & communications division, overseeing brand, content, CRM, performance, and corporate reputation with a focus on marketing that delivers real business outcomes.