Rajiv Kumar Singh

Country Head

GrabAds

A highly accomplished and results-oriented professional, this individual brings over 20 years of extensive experience to the digital media and advertising industry. They currently serve as Country Head for Grab’s Advertising business, with responsibilities that also include overseeing Tech, Telecom, and OTT advertisers across the Southeast Asia (SEA) region.

With a proven track record of success at leading companies such as Sony TV, Disney, and Flipkart, they demonstrate strong leadership and strategic acumen. This professional possesses a unique blend of technical and business expertise, grounded in an Electronic Engineering background and a Postgraduate Certificate in Senior Management (PGCSM) in Marketing from IIM-Kozhikode.

Recognised as an expert in digital media sales, online advertising, web advertising, mobile advertising, and digital marketing agency settings, their core competencies span problem-solving, forecasting, identifying new business opportunities, strategic planning, key account development, sales management, negotiation, and building strong relationships with media agencies. They are proficient in advanced advertising technologies and platforms including DMP, DSP, SSP, DV360, marketing attribution platforms, and web analytics, with extensive experience in C-level DSP and SSP interactions.