Muchammad Esa Putra

Head of Digital & Media

Frisian Flag Indonesia

Muchammad Esa Putra is the Head of Digital & Media at Frisian Flag Indonesia (FrieslandCampina), where he leads the company’s digital media, CRM, content, and consumer engagement strategies. With over 12 years of experience across leading FMCG, e-commerce, and media organisations, he has developed strong expertise in building integrated marketing capabilities that drive business growth. His work spans media strategy, digital transformation, social media, influencer marketing, and data-driven performance measurement.

Before joining FrieslandCampina, Esa held key leadership roles at Lazada Indonesia, Reckitt, OMD, Initiative, MediaCom, and Starcom, where he contributed to shaping impactful marketing strategies for global and regional brands. Known for his strategic mindset and collaborative leadership style, he is passionate about leveraging technology, creativity, and consumer insights to create meaningful brand experiences and deliver measurable, sustainable results in an increasingly digital landscape.