Muchammad Esa Putra

VP Brand Media

Lazada

Esa, a dynamic media strategist, boasts an unconventional yet impactful journey in the advertising industry. With a background in Nutrition Science and Feed Technology from IPB University, Esa’s expertise extends far beyond his academic roots.

His career began at Starcom Indonesia in 2015, setting the stage for an impressive trajectory. Joining Mediacom Indonesia in 2015, Esa navigated the digital landscape with finesse, managing key campaigns for The Coca-Cola Company Indonesia.

Esa’s leadership ascended as Group Head Digital at IPG Mediabrands in 2016, orchestrating digital strategies for influential clients. His role at OMD Indonesia showcased his prowess in strategic planning and performance marketing for clients like Telkomsel and McDonald’s.
In 2019, Esa transitioned to the client side, spearheading total media efforts for Reckitt Benckiser Health Indonesia. Now at Lazada Indonesia as Head of Media ID, Esa drives impactful media operations, reporting directly to the CMO.

Esa’s journey exemplifies innovation, adaptability, and strategic brilliance, underlining his significance in shaping modern media landscapes.