Ignatius Untung

Chief Marketing Officer

Biensi Fesyenindo

Ignatius Untung is a multi-specialist marketer with 24 years of experience across creative, strategic, and behavioural marketing. He started his career in top multinational advertising agencies before expanding into brand management, strategic planning, customer lifecycle, and behavioural-driven marketing. His industry portfolio includes telco, education, tech, grocery, fashion retail, fintech, aviation, e-commerce, and media—making him one of the few marketers with truly cross-sector insight. Ignatius is also the author of the first Indonesian book on branding from a behavioural science perspective. With a rare combination of creative instinct and analytical depth, he helps brands grow with meaning, relevance, and impact.